Tag: search engine optimisation

Since its birth in the early 90s, SEO has been constantly evolving. The way we optimise websites for search engines differs greatly nowadays from what we had years ago, and these changes are visible with every New Year. SEO will definitely continue to evolve and grow, and in this article we present the main SEO...

Having a website for your business puts you ahead of your competition, but this is not sufficient to have a powerful online presence. What you publish on your website and how you promote your brand online also matters, and one of the most important aspects when it comes to online marketing is having a good...

If you are a small business owner providing services in a certain geographical area, you have probably heard about Local SEO and its ability to bring you more customers to your brick-and-mortar location. You haven’t implemented local SEO strategies yet? No problem– just follow our checklist of local SEO Tips and take your business to...

Many small business owners are dealing with the following situation; they have a valuable product or service, they have a good website, they try various SEO techniques, and yet the number of customers visiting their physical location is limited. As a result, they lose their trust in digital marketing solutions as they see their efforts...

While SEO article writing, content writing, story writing, news writing or even blogging, which is all about informing, entertaining or educating, one might be inclined to think that SEO writing is the same. For those who have discovered a passion for writing, they surely realise that writing is a personal thing. It is for this...

Online marketing or sometimes called Internet marketing is a wide-ranging term for advertising, promoting and selling products or services through the World Wide Web. Because it is all-encompassing, it could mean many different things to a lot of people depending on how they apply and use it on their business and how online marketing works...

There are a lot of good reasons why a small or starting business should get the help of a reputable SEO company. Unlike larger companies, small businesses do not have enough resources to get their name out there; and one of the benefits of getting a reputable SEO company is to gain better name recognition....

These days, smart phones and tablets are replacing laptop and PCs rapidly as the perfect vehicle of choice for doing web browsing, business, internet surfing etc. If your blog or website is not accessible through mobile, it means that you are then missing out a great exposure to the group of potential clients or customers....

Search Engine Optimisation (SEO) is the art and science that generates more leads and ultimately sales via your website. SEO on your website will funnel much-needed traffic to the web page or website thereby improving the visibility & popularity thus improving the ranking over time. As an online marketing tool, Search Engine Optimisation takes into...

With the increasing popularity of the Internet as an advertising medium, most of those who own a business have recognised the value of an online presence and the importance of strategies to ensure substantial traffic and exposure. The creation of your website is actually the start of your online marketing strategy. When you’re developing a...