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Digital marketing, also known as online marketing or web marketing, refers to a collection of strategies used to improve your online visibility and attract more traffic to your website or social media page. Two key methods of digital marketing are Search Engine Marketing (SEM), which involves placing targeted ads on search engine results pages (e.g., Google Ads), and Social Media Marketing (SMM), which involves using social media platforms (e.g., Facebook, Twitter, Instagram) to engage with potential customers and promote your brand.

In addition to SEM and SMM, Content Marketing (CM) is another crucial strategy for boosting your online presence.

If you’re looking to reach a new or specific audience and expand your business, digital marketing through SEM, SMM, and CM can be an effective way to achieve your goals. With the right approach, you can improve your online visibility, attract more traffic, and ultimately grow your business.

What are the Benefits of Digital Marketing?

Search Engine Marketing allows your website to reach out to a massive number of prospects in an instant
Search Engine Marketing is a more effective means of reaching specifically targeted demographics
Search Engine Marketing makes use of reliable tools that help you track how and why visitors find your website
Including Content Marketing can increase your brand awareness and authority within your chosen fields

Why Should you Consider Digital Marketing?

When SEM is utilised to its full potential, it can bring great results. If you are still confused, here are a few facts:

85% of people are now using search engines as a means of finding local businesses
Search engines own 18 of the top 20 most popular websites, making up for 26.85% of all website traffic
The top three organic listings are viewed 100% of the time, while the top paid search listing is viewed 50% of the time
With 65% dominance around the world, Google is now the leading search provider. In Australia alone, 93% of all Internet users cite Google as their 1st choice

Effective Digital Marketing Techniques…

A lot of techniques and tools are used in the process of Digital Marketing. Here are some of them:

Pay Per Click (PPC) – A PPC campaign allows you to list your website at the top of search engine results by advertising the keywords that are highly related to your website or service. And true to its name, you get to pay only when an online visitor clicks on your listing and connects to your website. These include Google Adwords, Yahoo and Bing Advertising. Its main objective is to provide highly targeted text or image ads based mainly on the targeted keywords that people often use when searching for your services or products.

Social Media Marketing (SMM) – This is one of the most popular and widely used form of marketing these days. With the increasing number of Internet users connecting to social media networks today, then all the more your website needs SMM to reach out to this massive audience. These include Facebook, LinkedIn and other Social Media.

Pay for Inclusion (PFI) – Want your website to be always in the search engine’s index? Then PFI is for you. With this campaign, you get to take advantage of search engines that offer pay for inclusion submissions to their index.

Content Marketing (CM) – is another crucial strategy for boosting your online presence. This involves creating and distributing high-quality, valuable content (e.g., blog posts, infographics, videos) that resonates with your target audience and establishes your brand as an authority in your industry.

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