Category: Web Design

Two years ago, Google made a big announcement about significant changes in their indexing algorithm. Gary Illyes, Google’s webmaster trend analyst, states that the tech giant is shifting to a mobile first index. This means that mobile friendly websites will have a better edge at ranking higher in Google’s search results page. While the transition was...

According to Norton’s Cyber Security Report, nearly a billion people from 20 countries were victims of cybercrime last year. These include debit or credit card fraud, online scams, click baits, and your usual virus and other security threats. In Australia alone, government data revealed that 24,000 attacks were recorded in the first quarter of 2017....

2018 has a lot of new things to bring to Australian businesses in terms of online marketing and website capabilities. One of the phrases you have probably heard recently is “Progressive Web Apps”, and you may be wondering what they are, how they can benefit your business, and how you could implement them in case...

If you too like many Australian business owners have implemented a mobile-friendly website, you are probably looking for ways to optimise your users’ experience. You want to increase your website’s conversion rates and surely, obtain higher profits. Speed has always been important to Internet users, and given the immense amount of information available online these days,...

As a business owner, you probably have a website promoting your products and services and you want it to work impeccably with every user. Good functionality, fast loading speed, and minimal downtime all depend on the website hosting provider you choose. If you are planning to cut on costs by choosing the cheapest website hosting...

If you are a regular Internet user you have probably noticed that the majority of websites display a green browser bar or have their name written in green in the browser bar, followed by https://”. But what does this represent? If you have a website of your own, you absolutely need to be aware of...

Conversion rates are one of the most important marketing metrics and are obtained by dividing the number of customers who have completed a transaction to the total number of website visitors. More simply, conversion is that moment when the recipient of a marketing message performs the desired action. Higher conversion rates means more profit and...

Lead generation websites have proved to be so effective in the past years that they have led to the emergence of a new business model. Before discovering what the benefits of this type of website are, let’s see first of all what a lead generation website actually is. Definition of lead generation websites Lead generation...

Business owners spend a lot of time thinking about their home page – after all, it’s the company’s virtual business card and your first chance to impress potential customers. However, after accumulating some online marketing experience, you hear about landing pages and wonder when you should use one and when you should use the other....

Having a website for your business is a must in today’s technological world, but even so, only around half of small businesses have a website and even fewer have a website that is successful. A successful website is one that generates leads which turns into customers. The key website attributes that create a successful website...