Category: Web Design

Conversion rates are one of the most important marketing metrics and are obtained by dividing the number of customers who have completed a transaction to the total number of website visitors. More simply, conversion is that moment when the recipient of a marketing message performs the desired action. Higher conversion rates means more profit and...

Lead generation websites have proved to be so effective in the past years that they have led to the emergence of a new business model. Before discovering what the benefits of this type of website are, let’s see first of all what a lead generation website actually is. Definition of lead generation websites Lead generation...

Business owners spend a lot of time thinking about their home page – after all, it’s the company’s virtual business card and your first chance to impress potential customers. However, after accumulating some online marketing experience, you hear about landing pages and wonder when you should use one and when you should use the other....

Having a website for your business is a must in today’s technological world, but even so, only around half of small businesses have a website and even fewer have a website that is successful. A successful website is one that generates leads which turns into customers. The key website attributes that create a successful website...

Maintenance costs are often overlooked in a variety of fields and especially by small business owners. Having a limited budget means that you will allocate resources for a web presence, however, when it comes to maintaining your website, the first thought is “We’ll see about that…”. In this article, we’ll explain why a website maintenance...

You know you have a great product, you consider yourself better than your competition, and customer service is great, but your company has not achieved great success yet. Our advice is to look at your website as it might be doing a disservice to your business. For most prospects, your small business is an unknown quantity,...

Just 50% of all Australian businesses of all Australian businesses included in a survey had an online presence back in 2015, so if your business has a website, good news – you already have an advantage over many of your competitors. However, just being online is not a guarantee of success, what you must have...

You may be one of those small business owners wondering why they need to make their website mobile-friendly, or you may be a digitally-savvy entrepreneur who does business directly from their tablet or smartphone. No matter what category you fall under, Google search will be going mobile first. What does this mean exactly?   Google...

Website Hacking – you’ve seen it in the movies or read about it in the news, but did you ever think it can happen to you too? If you are a small business owner and have a website, you should think about it seriously. Not only large corporations get hacked, but also smaller enterprises, and...

Business plan…. checked! Tax ID… checked! Identifying potential clients… checked! Launching a website… checked! But wait, your work is not over yet! One of the most common mistakes that business owners make is just having a website designed for their business and then forgetting about it. This may have been acceptable years ago, at the...