The obligations imposed on the Company under this policy are also imposed on any individual employed or engaged by the Company (“employees”).
The Policy applies to all employees, independent contractors, consultants and other workers engaged by the Company and who have access to reporting and personal information in the course of performing their duties.
What is a Cookie
A Cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and is stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server.
On the Company’s websites, users can manage and/or delete Cookies as they wish. Information about how to do this is provided in the “How to manage Cookies” section below.
Session Cookies are temporary Cookies that are used to remember you during the course of your visit to the website, and they expire when you close the web browser.
Persistent Cookies are used to remember your preferences within the website and remain on your desktop or mobile device even after you close your browser or restart your computer. We use these Cookies to analyse user behaviour to establish visit patterns so that we can improve our website functionality for you and others who visit our website(s). These Cookies also allow us to serve you with targeted advertising and measure the effectiveness of our site functionality and advertising.
Cookies do not typically contain any information that personally identifies a user, but personal information that we store about you may be linked to the information stored in and obtained from Cookies.
Cookies can be used by web servers to identify and track users as they navigate different pages on a website and identify users returning to a website.
What is a Pixel Tag
A Pixel Tag is a tiny invisible tag or graphic placed on certain parts of a website, in emails or in certain other downloadable content, but not on your computer, mobile device or browser, except to the extent that you download the content that contains such tags.
Additionally, Cookies allow us to serve you specific content, such as videos on our website(s). We may employ the learnings of your behaviour on our website(s) to serve you with targeted advertisements on third-party website(s) in an effort to “re-market” our products and services to you.
First-Party and Third-Party Cookies and Pixel Tags
We use both first-party and third-party Cookies and Pixel Tags on our websites.
First-party Cookies and Pixel Tags are those set by a Web site that is being visited by the user at the time (eg Cookies placed by the Company on www.visualmarketing.com.au).
Third-party Cookies and Pixel Tags belong to and are managed by other parties, such as VMA’s business partners or service providers. These Cookies are required to allow for some advertising outside of the Company’s website.
Cookies and Pixel Tags we use
Please find below a list of Cookies and Pixel Tags the Company uses:
|Zoho Campaigns||Analytics||Used to track leads’ activity on the site. Zoho Campaign’s tag collects information about your computer and your visits to our web pages such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed.|
|Bing||Analytics||The Bing Webmaster tool helps us understand how you interact with our website in order to improve the user experience.|
|Bing||Advertising||The Bing Ads Universal Event Tracking tag helps us understand how our Bing campaigns perform by tracking actions on our websites once ads have been clicked.|
|Advertising||Allows us to understand how Twitter engagement relates to our website performance. Targeted adverts can be triggered based on your engagement with our website(s).|
|Advertising||Allows us to understand how Facebook engagement relates to our website performance. Targeted adverts can be triggered based on your engagement with our website(s).|
|Google Analytics||Analytics||Google Analytics helps us understand how you interact with our website in order to improve the user experience.|
|Google Conversion Tracking||Analytics||Helps us understand how our Google Adwords campaigns perform by tracking actions on our websites once ads have been clicked as well as the conversion performance of our website in general.|
|Advertising||Allows us to understand how LinkedIn engagement relates to our website performance. Targeted adverts can be triggered based on your engagement with our website(s).|
|Zoho CRM||Analytics||Used to track leads’ activity on the site. Zoho Campaign’s tag collects information about your computer and your visits to our web pages such as your IP address, geographical location, browser type, referral source, length of visit and pages viewed.|
How to manage these technologies
To ensure you get the best possible experience when visiting our websites, we recommend that you accept Cookies.
You can manage Cookies through your web browser’s option settings and through those settings you may be able (a) to receive notifications when you are receiving new Cookies; (b) to disable Cookies; or (c) to delete Cookies. Please refer to your web browser’s help section for information on how to do this.
However, if you do not wish to accept Cookies, you may not have access to all the features of our websites.
You can find out more about managing your Cookies by accessing the ‘help’ button on your browser.
More information can be found on how to opt out from any Cookie for all major web browsers and third party’s vendors by visiting www.networkadvertising.org/choices/ or http://www.aboutads.info/choices/.
Pixel Tags do not store information on your computer, mobile device or browser. Pixel Tags are occasionally downloaded to your computer if contained in an email or other downloadable content. Thus, Pixel Tags cannot be managed by you except by deleting the content in which the tag is contained.