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Increasing the visibility of their website in search engine results is a priority goal for most business owners.  While Marketers have the ability to invest in both strategies – SEO and PPC, both come with their own advantages and disadvantages. Though their end objective may be the same (gaining immense traffic to your site), but...

Chatbots already are a widely-used solution for customer service, sales, and support processes. The continuous growth of technology processing natural language with AI (artificial intelligence) is expected to cause a massive growth in retail sales (reaching $112 billion by 2023). Chabot’s will not only increase retail sales, with it will also cause an increase in...

Marketing is the core and life of any business as it can’t function half as effective without it. It’s one thing to create a product/service, but another to market it and to make it seen, gaining immense exposure for your business. Product design and development are crucial, but without effective marketing and running promotional campaigns...

If you have ever had a website designed for your business, you probably know how difficult it can be to opt for certain website features when there are so many possibilities ahead of you. Whether you’ve seen interesting website features while checking your competition, or the web designer has suggested various solutions to promote your...

Online reviews are among the first things that potential customers look at when it comes to making a purchase decision. No matter what industry you are in, online reviews have a huge impact on prospects and can make you stand out from competitors. They can make your business look more reliable, they attract trust among...

An estimated 2.77 billion people will be using social media around the globe by the end of 2019. Statistics for Australia show that Facebook has 15 million monthly active users, Instagram 9 million, and Twitter 4.7 million. Many of your potential customers are on social networks, and some of them are even active on multiple...

The Importance Of Data Collecting And An Effective CRM Strategy While it’s important to market and cater for wider audiences to increase brand awareness, your target market/audience is significantly more important as they are most likely to convert to paying customers now, rather than in the distant future  (or possibly even never). You will need...

The average time a person takes to decide whether they want to stay on a Web page or not is 15 seconds – If they are not happy they will leave, making your business lose a potential customer. Simply having a website for your business is not enough to ensure a powerful online presence. How...

Every business with a website is looking to increase their visibility online and boost traffic, but not everyone is taking the right measures to attain this objective and boost their google ranking. Some are still looking for shortcuts, but nowadays you can’t fool search engines. And, more importantly than that, you can’t fool the visitors...

Nowadays, if you are not on any social media platforms, you just about don’t exist; this particularly applies for businesses as well. Having a website is essential, but a social media presence through use of social media marketing is even more important, as these days most potential customers will conduct a quick search and look...