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The rapid growth of the Internet has brought immense opportunities for online businesses. It has not only made doing some type of business easy, but also enabled entrepreneurs to extend their reach on the web and connect to a broader consumer base. However, just like brick-and-mortar businesses, the online success requires a comprehensive marketing strategy...

In this era of the Internet and social media, most of the customers are now online. Businesses are making strides in getting their brand out there with the help of digital marketing. For what it’s worth, digital marketing offers a modern alternative on how businesses can better reach their target market, and in turn, improve...

You must already be aware of the best revenue driving platform that we can benefit from online, email marketing. Email marketing is certainly one of the digital world’s most powerful marketing mediums as far as return on investment is concerned. Reportedly, an email worth $1 can yield financial gains of up to $38. Unbelievable, isn’t...

If you are a business owner, your first and foremost point of concern should be devising an effective and innovative marketing strategy to sell your products/services. In this regard, you can always count upon digital marketing as it is a tried and tested and proven platform to ensure instant recognition. The success and popularity garnered...

There are an abundance of websites on the internet. Some are aesthetically pleasing, others are a total mess, and then you have the websites that don’t function in the way they are supposed to at all. For many, your website is the face of your company, it is the first impression that many potential clients...

More than 2 billion people on the planet use Facebook. Admit it – we love it, and for so many reasons as well. It allows us to maintain personal connections with various people, from old school friends, to people you met just last weekend on a night out, plus that we can indulge in the...

Increasing the visibility of their website in search engine results is a priority goal for most business owners.  While Marketers have the ability to invest in both strategies – SEO and PPC, both come with their own advantages and disadvantages. Though their end objective may be the same (gaining immense traffic to your site), but...

Chatbots already are a widely-used solution for customer service, sales, and support processes. The continuous growth of technology processing natural language with AI (artificial intelligence) is expected to cause a massive growth in retail sales (reaching $112 billion by 2023). Chabot’s will not only increase retail sales, with it will also cause an increase in...

Marketing is the core and life of any business as it can’t function half as effective without it. It’s one thing to create a product/service, but another to market it and to make it seen, gaining immense exposure for your business. Product design and development are crucial, but without effective marketing and running promotional campaigns...

If you have ever had a website designed for your business, you probably know how difficult it can be to opt for certain website features when there are so many possibilities ahead of you. Whether you’ve seen interesting website features while checking your competition, or the web designer has suggested various solutions to promote your...