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Today’s businesses are presented with a variety of tools and channels that will help market their brand in the most effective way possible. However with so many options to consider, choosing the right platform for your brand can be quite a challenge. As a matter of fact, companies tend to do “trial and error” when...

In today’s digital age, business owners and marketers are presented with diverse platforms and channels in rolling out their digital marketing strategies. However, even with these tools, companies still struggle on how to effectively market their products or services.  One common pitfall is the consistency of the implementation of their marketing strategy. For instance, business...

Have you ever wondered how websites are ranked on the first page in the search results each time you do a Google search? Well, you have to know your SEO (or search engine optimisation) to know the logic behind it. In a nutshell, search engine optimisation involves improving the design and content of your website...

If you are going to put yourself in your customers’ shoes, you would probably agree that the first thing you will do before you make an online purchase is to research the product.  As a matter of fact, a study shows that 72% of consumers trust and rely on online reviews and ratings of products...

Two years ago, Google made a big announcement about significant changes in their indexing algorithm. Gary Illyes, Google’s webmaster trend analyst, states that the tech giant is shifting to a mobile first index. This means that mobile friendly websites will have a better edge at ranking higher in Google’s search results page. While the transition was...

If you are a small business and still don’t have an online presence in this digital age, then you are missing out opportunities to make it big. While traditional marketing channels, such as print media and TV advertisements, are the go-to of small- and medium-sized enterprises when it comes to growing your customer base, these...

The boom in social media marketing has allowed businesses to reach a wider market than they ever thought they could. If you want the best bang for your buck, Facebook advertising gives you the highest return on investment (ROI) among all social media platforms. No wonder that more than two thirds of businesses worldwide are...

According to Norton’s Cyber Security Report, nearly a billion people from 20 countries were victims of cybercrime last year. These include debit or credit card fraud, online scams, click baits, and your usual virus and other security threats. In Australia alone, government data revealed that 24,000 attacks were recorded in the first quarter of 2017....

Landing on the top spot of Google’s search engine results is the Holy Grail in digital marketing. There’s the never ending organic traffic, a significant increase in sales, and acquisition of new customers, among other things. However mind you, the journey towards the most coveted spot in Google Ranking is a long campaign. You need...

Businesses use social media to increase their brand recognition. However, utilising various online platforms for social media marketing does not guarantee immediate success. It largely depends on the content you are curating and the time you post your content. Timing is important in social media marketing. No matter how creative and informative your content is,...