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Google AdWords is one of the most effective ways to drive traffic to a website. It is almost impossible to imagine online marketing these days without this excellent promotion strategy and many small businesses consider it for selling their products and services to wider audiences. However, you need to handle this tool correctly and manage...

If you are a small business owner providing services in a certain geographical area, you have probably heard about Local SEO and its ability to bring you more customers to your brick-and-mortar location. You haven’t implemented local SEO strategies yet? No problem– just follow our checklist of local SEO Tips and take your business to...

Conversion rates are one of the most important marketing metrics and are obtained by dividing the number of customers who have completed a transaction to the total number of website visitors. More simply, conversion is that moment when the recipient of a marketing message performs the desired action. Higher conversion rates means more profit and...

You already know that online marketing is more effective than traditional promotion methods, but how can you determine the impact that your website and social media accounts have on your business? This article looks into the most important online marketing measurement tools so you can assess the effectiveness of your marketing campaigns and even make...

Lead generation websites have proved to be so effective in the past years that they have led to the emergence of a new business model. Before discovering what the benefits of this type of website are, let’s see first of all what a lead generation website actually is. Definition of lead generation websites Lead generation...

Business owners spend a lot of time thinking about their home page – after all, it’s the company’s virtual business card and your first chance to impress potential customers. However, after accumulating some online marketing experience, you hear about landing pages and wonder when you should use one and when you should use the other....

Small businesses play an important role in the Australian economy. Aside from providing economic stability for owners and their families, small businesses also bring other advantages to economies: job creation, providing a ground for testing innovative business ideas, and fostering economic growth. The Australian government sees small businesses as the backbone of the economy and in...

You probably use Facebook every day, whether you are doing it for your personal entertainment and keeping in touch with friends or to complete business-related tasks, such as answering to customer inquiries or monitoring your competition. Social media marketing tools provided by Facebook have made it possible for businesses to promote their products and services...

How often do you shop online? You haven’t thought about it, but probably more than 50% of your purchases are made through an e-commerce website. This fact should give you food for thought when it comes to your business online marketing. The Australian online marketplace has expanded exponentially in the last years. Here are some...

The two well-known digital ad giants, Google and Facebook, have simplified the way small businesses are doing mobile marketing. The tools provided by Google and Facebook enable entrepreneurs to get excellent results at lower costs and with less effort than ever before. However, there is a flip-side of the coin with these online marketing techniques;...