Category: CRM Systems

In a recent post about Zoho CRM we were talking about the importance of customer retention and how critical it is for your company’s success to attract loyal customers. Research has shown that as little as 5% increase in customer retention can result in an increase in company revenue by 25-95%! Cultivating loyalty is a...

Many businesses are exploring methods to increase their profits, such as developing new products, outsourcing certain functions, or identifying cheaper raw material sources. All these efforts come with financial expenses and the intense use of time resources while results are not always guaranteed. What if we told you there is a much better way of...

The Importance Of Data Collecting And An Effective CRM Strategy While it’s important to market and cater for wider audiences to increase brand awareness, your target market/audience is significantly more important as they are most likely to convert to paying customers now, rather than in the distant future  (or possibly even never). You will need...

In the last years, mobile technology has gained a prominent role in the success of business sales efforts. Having a team of effective salespeople is not just a matter of finding the talented people; nowadays businesses also need to provide their employees with the right tools for attaining sales objectives. More than ever, knowledge is power,...

You are a business owner and taking things step by step? You feel like some marketing innovations are a bit too much to try for you? Then keep on reading to discover how integrated marketing automation can make your life easier, maximize business, and bring you more profits. It is a staple in today’s digital...