Category: SEO

Have you ever wondered how websites are ranked on the first page in the search results each time you do a Google search? Well, you have to know your SEO (or search engine optimisation) to know the logic behind it. In a nutshell, search engine optimisation involves improving the design and content of your website...

Landing on the top spot of Google’s search engine results is the Holy Grail in digital marketing. There’s the never ending organic traffic, a significant increase in sales, and acquisition of new customers, among other things. However mind you, the journey towards the most coveted spot in Google Ranking is a long campaign. You need...

It is only the first quarter of the year, but Google’s Algorithm Updates are making digital publishers and Search Engine Optimisation (SEO) specialists a bit apprehensive about the changes in Google’s search algorithms. Businesses depend mostly on Google search if they want to increase their online traffic, which could later on be converted into sales....

Since its birth in the early 90s, SEO has been constantly evolving. The way we optimise websites for search engines differs greatly nowadays from what we had years ago, and these changes are visible with every New Year. SEO will definitely continue to evolve and grow, and in this article we present the main SEO...

Visual Marketing is now providing ongoing SEO and Google Adwords with NO MORE LOCKED-IN CONTRACTS*. While we do recommend a minimum commitment of 3 months to fine-tune your PPC campaign including split testing etc. and it can take longer than that to gain good traction for your SEO campaign, we certainly won’t hold you to...

Having a website for your business puts you ahead of your competition, but this is not sufficient to have a powerful online presence. What you publish on your website and how you promote your brand online also matters, and one of the most important aspects when it comes to online marketing is having a good...

A well-known rule in marketing, both traditional and online, is that the greater the exposure, the higher your visibility. When your potential customers see your brand multiple times and you start to become familiar, your chances of attracting paying customers are higher. But staying visible is an expensive process, you might say. Well, it depends on...

If you are a small business owner providing services in a certain geographical area, you have probably heard about Local SEO and its ability to bring you more customers to your brick-and-mortar location. You haven’t implemented local SEO strategies yet? No problem– just follow our checklist of local SEO Tips and take your business to...

Many small business owners are dealing with the following situation; they have a valuable product or service, they have a good website, they try various SEO techniques, and yet the number of customers visiting their physical location is limited. As a result, they lose their trust in digital marketing solutions as they see their efforts...

Getting Found In Google: Beginners Guide To SEO – Search Engine Optimisation or popularly known as SEO is the backbone of any and every online marketing strategy. The first thing to understand over here is that getting found in google search isn’t just a style statement, it is in fact one of the very few methods...