Category: SEO

Increasing the visibility of their website in search engine results is a priority goal for most business owners.  While Marketers have the ability to invest in both strategies – SEO and PPC, both come with their own advantages and disadvantages. Though their end objective may be the same (gaining immense traffic to your site), but...

Online reviews are among the first things that potential customers look at when it comes to making a purchase decision. No matter what industry you are in, online reviews have a huge impact on prospects and can make you stand out from competitors. They can make your business look more reliable, they attract trust among...

The Importance Of Data Collecting And An Effective CRM Strategy While it’s important to market and cater for wider audiences to increase brand awareness, your target market/audience is significantly more important as they are most likely to convert to paying customers now, rather than in the distant future  (or possibly even never). You will need...

The average time a person takes to decide whether they want to stay on a Web page or not is 15 seconds – If they are not happy they will leave, making your business lose a potential customer. Simply having a website for your business is not enough to ensure a powerful online presence. How...

Every business with a website is looking to increase their visibility online and boost traffic, but not everyone is taking the right measures to attain this objective and boost their google ranking. Some are still looking for shortcuts, but nowadays you can’t fool search engines. And, more importantly than that, you can’t fool the visitors...

Your business has had a website for a while, but traffic is rather low and you feel you are not getting enough value for the money you have spent? One of the most common website failure causes is lack of proper search engine optimisation or SEO. Many small business owners think that a website will...

Have you ever wondered how websites are ranked on the first page in the search results each time you do a Google search? Well, you have to know your SEO (or search engine optimisation) to know the logic behind it. In a nutshell, search engine optimisation involves improving the design and content of your website...

Landing on the top spot of Google’s search engine results is the Holy Grail in digital marketing. There’s the never ending organic traffic, a significant increase in sales, and acquisition of new customers, among other things. However mind you, the journey towards the most coveted spot in Google Ranking is a long campaign. You need...

It is only the first quarter of the year, but Google’s Algorithm Updates are making digital publishers and Search Engine Optimisation (SEO) specialists a bit apprehensive about the changes in Google’s search algorithms. Businesses depend mostly on Google search if they want to increase their online traffic, which could later on be converted into sales....

Since its birth in the early 90s, SEO has been constantly evolving. The way we optimise websites for search engines differs greatly nowadays from what we had years ago, and these changes are visible with every New Year. SEO will definitely continue to evolve and grow, and in this article we present the main SEO...