Category: General News

Your business has had a website for a while, but traffic is rather low and you feel you are not getting enough value for the money you have spent? One of the most common website failure causes is lack of proper search engine optimisation or SEO. Many small business owners think that a website will...

The increasing trend of social media users across all platforms paved the way for an effective and efficient means for businesses to reach a wider market. In fact, research shows that Social Media users in Australia are some of the most active in the world, with around 60% of the country’s population an active user...

Take a look at your calendar and check the date – we are mid-October. This means that we have only 10 weeks to go to Christmas. 10 weeks! The holiday season is coming fast. And when you are busy preparing for it, December 25 is coming even faster! How are you preparing for the upcoming...

In the last years, mobile technology has gained a prominent role in the success of business sales efforts. Having a team of effective salespeople is not just a matter of finding the talented people; nowadays businesses also need to provide their employees with the right tools for attaining sales objectives. More than ever, knowledge is power,...

Today’s businesses are presented with a variety of tools and channels that will help market their brand in the most effective way possible. However with so many options to consider, choosing the right platform for your brand can be quite a challenge. As a matter of fact, companies tend to do “trial and error” when...

In today’s digital age, business owners and marketers are presented with diverse platforms and channels in rolling out their digital marketing strategies. However, even with these tools, companies still struggle on how to effectively market their products or services.  One common pitfall is the consistency of the implementation of their marketing strategy. For instance, business...

Have you ever wondered how websites are ranked on the first page in the search results each time you do a Google search? Well, you have to know your SEO (or search engine optimisation) to know the logic behind it. In a nutshell, search engine optimisation involves improving the design and content of your website...

If you are going to put yourself in your customers’ shoes, you would probably agree that the first thing you will do before you make an online purchase is to research the product.  As a matter of fact, a study shows that 72% of consumers trust and rely on online reviews and ratings of products...

Two years ago, Google made a big announcement about significant changes in their indexing algorithm. Gary Illyes, Google’s webmaster trend analyst, states that the tech giant is shifting to a mobile first index. This means that mobile friendly websites will have a better edge at ranking higher in Google’s search results page. While the transition was...

If you are a small business and still don’t have an online presence in this digital age, then you are missing out opportunities to make it big. While traditional marketing channels, such as print media and TV advertisements, are the go-to of small- and medium-sized enterprises when it comes to growing your customer base, these...