Category: General News

Marketing is a domain in continuous evolution with the last couple of decades being dominated by digital marketing and integrated marketing practices. There are multiple views on how one should promote their business, some being more technical and others being referred to as creative marketing. There is a famous saying that good marketing does not...

When voice search technology came out in 2011, Siri was mostly a fun tool to play with. Voice queries would produce sometimes informative results but also laughable responses. Few people expected voice search to become a major digital trend. In less than a decade those who laughed at Siri’s attempts to understand what users were...

Website hosting permits individuals and organisations to run a website or content web page on the internet. Hosting providers allow the files that make up a website or web application (code, images, copy etc.) available to be viewed online. As we know website data is stored and hosted on specific computers and these computers are called servers....

Telephony from Zoho CRM enables you to stay on top of leads and save money at the same time! There are many ways you can get in touch with your customers, such as email, social media, live chats, etc. However, one old method to talk to people is still among the most effective, and that...

Online video marketing just keeps growing in popularity and importance; Social media has contributed to making video more important than ever through the rise of Stories. At the same time, YouTube videos presents strong competition for social networks provided video platforms and their popularity keeps rising as well. Last, but not least, the latest websites...

Have you ever thought about the first contact potential clients have with your business? In some cases, people hear about you through referrals; they may actually go to your business if you own a physical store; they can find you through an ad displayed on social media; or they may receive a business flyer from...

The Covid crisis has changed the world we live in, but many of these changes, such as working remotely, have not come as a surprise. The lock down has just accelerated trends we were already seeing in the last few years, with remote work being one of the most pertinent topics on the public agenda...

So, you thought e-commerce wasn’t for you? That customers will always pour into your store and do business with you in spite of growing digital trends?  That you don’t need to invest in this new fad that will pass anyway?  Think again…  With Covid causing people to work from home and shopfronts to close, e-commerce...

Whether you are a large corporation or a small non-profit organisation, attracting visitors to your website is vital because this is the place where most of your leads come from. However, this is not that simple. When you are looking to increase traffic to your website you may be tempted to think that SEO only can...

Email marketing remains a fundamental online marketing tool in spite of the increasing popularity of other communication channels, such as social media and app notifications. Years ago, with the advent of social media marketing, a few voices hurried to declare email marketing dead, but they were completely wrong! Ignoring email as part of your strategy...