Google’s Mobile First Index has hit Australian Businesses
Two years ago, Google made a big announcement about significant changes in their indexing algorithm. Gary Illyes, Google’s webmaster trend analyst, states that the tech giant is shifting to a mobile first index. This means that mobile friendly websites will have a better edge at ranking higher in Google’s search results page. While the transition was...
Small Businesses Are Losing Online Opportunities
If you are a small business and still don’t have an online presence in this digital age, then you are missing out opportunities to make it big. While traditional marketing channels, such as print media and TV advertisements, are the go-to of small- and medium-sized enterprises when it comes to growing your customer base, these...
The Ultimate Guide for Facebook Advertising that Works
The boom in social media marketing has allowed businesses to reach a wider market than they ever thought they could. If you want the best bang for your buck, Facebook advertising gives you the highest return on investment (ROI) among all social media platforms. No wonder that more than two thirds of businesses worldwide are...
New Data Breach Laws To Combat the Rise In Cybercrime
According to Norton’s Cyber Security Report, nearly a billion people from 20 countries were victims of cybercrime last year. These include debit or credit card fraud, online scams, click baits, and your usual virus and other security threats. In Australia alone, government data revealed that 24,000 attacks were recorded in the first quarter of 2017....
How To Improve Your Google Ranking!
Landing on the top spot of Google’s search engine results is the Holy Grail in digital marketing. There’s the never ending organic traffic, a significant increase in sales, and acquisition of new customers, among other things. However mind you, the journey towards the most coveted spot in Google Ranking is a long campaign. You need...
Social Media Marketing- Best Times To Post
Businesses use social media to increase their brand recognition. However, utilising various online platforms for social media marketing does not guarantee immediate success. It largely depends on the content you are curating and the time you post your content. Timing is important in social media marketing. No matter how creative and informative your content is,...
Content Core is the Most Important Component of Marketing
It is not enough for a business to use various media platforms in generating new leads and converting these leads to sales. Ultimately, your online content will drive traffic to your website and will help increase brand recognition. However, the success of your content marketing lies in your content strategy and content core. Integrating what...
How To Write Effective Email Campaigns
Business owners know the importance of using the right channel in delivering the perfect message when marketing their products and services. One of the traditional and most effective ways of reaching out to customers and developing new sales leads is email marketing. In this age of social media and Search Engine Optimisation (SEO), one would...
What You Need To Know About Google’s Algorithm Updates
It is only the first quarter of the year, but Google’s Algorithm Updates are making digital publishers and Search Engine Optimisation (SEO) specialists a bit apprehensive about the changes in Google’s search algorithms. Businesses depend mostly on Google search if they want to increase their online traffic, which could later on be converted into sales....
The Complete Guide To Generational Marketing
We are not all alike. This is something that all marketers should live by. That’s why it is a must for businesses to take into consideration the behaviour of consumers from each generation — the Baby Boomers, Gen X, Gen Y, and Gen Z. According to an article published by the Journal of Behavioral Studies...
