Category: General News

With more than 500 million users, Instagram is a social network that provides a great marketing platform to reach potential customers from every corner of the world. Becoming active on Instagram means you will be ahead of your competition, since the majority of small businesses only have Facebook accounts with Instagram marketing not being used...

You are a business owner and taking things step by step? You feel like some marketing innovations are a bit too much to try for you? Then keep on reading to discover how integrated marketing automation can make your life easier, maximize business, and bring you more profits. It is a staple in today’s digital...

At VMA we offer multiple marketing solutions for all types of businesses and recently we have decided to introduce a new service for you. After collaborating with many clients over the years, we have understood that companies need reliable online marketing reporting tools that allow them to measure the efficacy of their marketing actions. We...

Google AdWords is one of the most effective ways to drive traffic to a website. It is almost impossible to imagine online marketing these days without this excellent promotion strategy and many small businesses consider it for selling their products and services to wider audiences. However, you need to handle this tool correctly and manage...

If you are a small business owner providing services in a certain geographical area, you have probably heard about Local SEO and its ability to bring you more customers to your brick-and-mortar location. You haven’t implemented local SEO strategies yet? No problem– just follow our checklist of local SEO Tips and take your business to...

Conversion rates are one of the most important marketing metrics and are obtained by dividing the number of customers who have completed a transaction to the total number of website visitors. More simply, conversion is that moment when the recipient of a marketing message performs the desired action. Higher conversion rates means more profit and...

You already know that online marketing is more effective than traditional promotion methods, but how can you determine the impact that your website and social media accounts have on your business? This article looks into the most important online marketing measurement tools so you can assess the effectiveness of your marketing campaigns and even make...

Lead generation websites have proved to be so effective in the past years that they have led to the emergence of a new business model. Before discovering what the benefits of this type of website are, let’s see first of all what a lead generation website actually is. Definition of lead generation websites Lead generation...

Small businesses play an important role in the Australian economy. Aside from providing economic stability for owners and their families, small businesses also bring other advantages to economies: job creation, providing a ground for testing innovative business ideas, and fostering economic growth. The Australian government sees small businesses as the backbone of the economy and in...

You probably use Facebook every day, whether you are doing it for your personal entertainment and keeping in touch with friends or to complete business-related tasks, such as answering to customer inquiries or monitoring your competition. Social media marketing tools provided by Facebook have made it possible for businesses to promote their products and services...