Why Branding Is So Important
“The power of branding is its ability to influence behaviour. We brand companies so they can build reputations. A brand with a good reputation elicits more purchases, advocacy, donations, shares, etc.” Colin Finkle This is why internationally-recognised brands like Apple, Coca Cola, Netflix, and Amazon are more than just the products they sell or their...
Why Quality Graphic Design Matters
Graphic design has been around for as long as communication. The practice of combining text with images and concepts has entered a new, digital era with the advancement of the Internet, with graphic design playing a central role in websites and apps. Graphic design has quickly evolved from traditional print designs to dynamic designs and...