Visual content is almost synonymous to digital marketing. Graphic design for business is a key element of communication and is a lot more than pictures and drawings. This modern form of art is one of the most important tools for building brand awareness and influencing customers’ decision-making processes.
If graphic design used to be neglected in the past as marketing was less focused on visual, in the latest years the two industries have become inseparable. In this post we will be talking about the importance of graphic design and how it can be used to advance your business.
What is graphic design?
Graphic design is the art or profession of visual communication that combines images, words, and ideas to convey information to an audience, especially to produce a specific effect. Graphic design is a method of communicating to your target audience and should combine visual appeal with usability.
The history of graphic design is so old that it encompasses the entire history of art. This practice started as early as 15,000 BC, with the pictographs present in the Lascaux caves in southern France, and experienced a breakthrough with the invention of paper and later, printing.
Today, much of the graphic design is being completed by using digital technologies. Graphic design is everywhere around us, blending seamlessly into our surroundings. These days, every company uses graphic design within all its business processes to spread its message to customers and audience.
Functions of graphic design
Graphic design has permeated the space of business and is vital for building brand awareness and persuading consumers into purchasing products and services. There are different ways that graphic design for business can help you grow and reach more customers:
Build your identity
Graphic design helps to create your own distinct tone, style and identity. A design well done ensures a professional and trustworthy image of your company, enabling the target market to easily recognise your brand.
A business needs a logo before anything, as this element is the face of the company. Many companies use the services of professional graphic designers to have a memorable brand identity and logo created.
Images used to establish your identity generate greater awareness than taglines. Visuals are easier to store in customers’ minds and recall compared to words, and a strong visual identity will enable people to recognise and differentiate you from the crowd.
Moreover, a professional graphic designer should be able to build a method for your brand and choose elements such as font, colours, shape, and CTA buttons placement to build a strong and consistent digital brand personality. Creating a brand manual for your visual identity becomes just as important as other aspects of your business. Planning out and dictating brand personality is an essential service provided by the most influential graphic design companies.
Making an excellent first impression
They say “An image is worth a thousand words”. This is why graphic design is vital for any business looking to make a positive and long-lasting first impression. Graphic design is able to communicate more effectively than words; for instance, when we see a well-known logo, we don’t need a tagline anymore because we already know the brand and its identity. Visual illustration receives more attention than any other type of written content.
A large percentage of buyers make purchasing decisions based on the company’s website and online presence – if your design is good, your business is producing better results. When done right, graphic design leaves a lasting impression on your target audience and viewers can easily recall your brand.
Stand out from the crowd on social networks
More than half of the world’s population uses social media (4,62 billion people around the world), and the average daily time spent using social media is 2h 27m. With so many people being present on social networks, communicating to them on social media is critical for the success of your business. As we know, social networks are no longer used for socialising alone, and many businesses are selling through these platforms.
However, social networks are already crowded places, and users see every day a large number of posts and advertisements that are easily forgotten if they don’t have anything unique about them. Creative posts that include photos and videos are more effective at grabbing customers’ attention. Graphic design can help you break through all the competition on social media, so your message is not lost in the general noise on users’ feeds.
Graphic design for business can be used for storytelling, which is one of the most efficient ways to convey a message. This technique can help you create more impactful and profit-generating campaigns, customising your messages to better connect to your audience on social networks.
Persuade into conversions
Good graphic design helps you get prospects’ attention and eventually turn that interest into conversions. Your graphic design mix should include a navigable and attractive website, engaging social media posts, accessible content, and eye-catching images, all contributing to persuading prospects into buying from you.
There are apparently simple graphic design elements and ideas that have been found to increase conversions, such as putting the call-to-action button inside a container, using contrasting colours, using directional cues to point to your all-to-action, using whitespace, and establishing a clear visual hierarchy to determine visitors to naturally follow the information they need to decide.
Add more impact
A page will get more views when accompanied by images because we respond more to visuals than the written word. Even when you have written content, an infographic can get your message across more easily compared to publishing an article with no images included.
So, if you have lots of information to communicate, graphic design will add more impact to it, especially when presented to the right prospects.
Examples of graphic design products
Businesses from all industries include graphic design with their marketing efforts in order to influence the decision-making processes of customers. Graphic designers from successful graphic design business collaborate closely with advertising and marketing professionals to create the following types of graphic design elements, mostly digital:
- Flyers and postcards
- Email marketing templates
- Annual reports
- Print and digital brochures
- Retargeting ad graphics
- Images for websites and blogs
- Social media ads and banners
- Web page designs
- Theme designs
- Game interfaces
- App design
- Animated logos
- Trailers and presentations
Graphic design services from Visual Marketing Australia
Although anyone can do graphic design to a certain extent, you have to be a professional to do it right and obtain impressive results. This job has multiple requirements, such as drawing talent, artistic abilities, creativity, and computer skills.
Why settle for less when you could have the professional, cutting-edge designs your business deserves and which resonate with your target market and existing clients?
Visual Marketing Australia provides the following graphic design services:
- Logo design
- Branding design and development
- Marketing collaterals of all kinds, such as brochures, flyers, business cards, etc.
- Custom website design
It takes just 8 seconds to impress prospects visiting your website or social media account. Graphic design plays a central role in your efforts to attract the attention of potential customers as images have a more powerful impact than words. Great graphic design provides advantages such as high return on
investment, reaching a large audience, easy measuring of marketing campaign results, and building long-lasting relationships with prospects.
Check the following examples of graphic design from VMA here – logo designs, marketing collaterals, and branding guidelines.