The Importance Of Positive Online Reviews
Online reviews are among the first things that potential customers look at when it comes to making a purchase decision. No matter what industry you are in, online reviews have a huge impact on prospects and can make you stand out from competitors. They can make your business look more reliable, they attract trust among...
Choosing The Best Social Media Network To Market Your Business
An estimated 2.77 billion people will be using social media around the globe by the end of 2019. Statistics for Australia show that Facebook has 15 million monthly active users, Instagram 9 million, and Twitter 4.7 million. Many of your potential customers are on social networks, and some of them are even active on multiple...
Web Design Tips To Draw In Clients
The average time a person takes to decide whether they want to stay on a Web page or not is 15 seconds – If they are not happy they will leave, making your business lose a potential customer. Simply having a website for your business is not enough to ensure a powerful online presence. How...
Tips to boost your Google Ranking in 2019
Every business with a website is looking to increase their visibility online and boost traffic, but not everyone is taking the right measures to attain this objective and boost their google ranking. Some are still looking for shortcuts, but nowadays you can’t fool search engines. And, more importantly than that, you can’t fool the visitors...
7 Christmas Marketing Plan Ideas for Online Retailers
Take a look at your calendar and check the date – we are mid-October. This means that we have only 10 weeks to go to Christmas. 10 weeks! The holiday season is coming fast. And when you are busy preparing for it, December 25 is coming even faster! How are you preparing for the upcoming...
Content Core is the Most Important Component of Marketing
It is not enough for a business to use various media platforms in generating new leads and converting these leads to sales. Ultimately, your online content will drive traffic to your website and will help increase brand recognition. However, the success of your content marketing lies in your content strategy and content core. Integrating what...
How To Write Effective Email Campaigns
Business owners know the importance of using the right channel in delivering the perfect message when marketing their products and services. One of the traditional and most effective ways of reaching out to customers and developing new sales leads is email marketing. In this age of social media and Search Engine Optimisation (SEO), one would...
Why Content Marketing is Vital For Your Business!
Content Marketing for business is a very popular term in today’s marketing world, and yet many marketers still fail to understand what it is and how to use it efficiently. It’s easy to get lost between social media posts, eBooks, and blog articles, and forget why you’re doing it in the first place and why...
Why Professional Copywriting Services are Crucial for your Business
The written word is present everywhere these days. Even if we like to say that a good image is worth 1000 words, the written part of your marketing campaign remains the most important success factor. “Who can’t write?” you might think, but the fact is it takes both inspiration and business acumen to write an...
Content Marketing is more than just Hype
Case study: Commonwealth Bank Although some forms of content marketing have been around for quite some time, it is only the last decade that has marked an unprecedented evolution of the domain and the crystallisation of content marketing as a standalone and well-defined area of expertise. It is impossible to access some content marketing-related learning...
