Category: Social Media

Influencer marketing may be a relatively new term for many, but it is a marketing strategy that has been around for probably decades. However, it isn’t your fault to not be aware of such an impressive and effective marketing strategy because it gained prominence only a few years back. Just about a decade ago, this...

Online reviews are among the first things that potential customers look at when it comes to making a purchase decision. No matter what industry you are in, online reviews have a huge impact on prospects and can make you stand out from competitors. They can make your business look more reliable, they attract trust among...

An estimated 2.77 billion people will be using social media around the globe by the end of 2019. Statistics for Australia show that Facebook has 15 million monthly active users, Instagram 9 million, and Twitter 4.7 million. Many of your potential customers are on social networks, and some of them are even active on multiple...

The average time a person takes to decide whether they want to stay on a Web page or not is 15 seconds – If they are not happy they will leave, making your business lose a potential customer. Simply having a website for your business is not enough to ensure a powerful online presence. How...

Nowadays, if you are not on any social media platforms, you just about don’t exist; this particularly applies for businesses as well. Having a website is essential, but a social media presence through use of social media marketing is even more important, as these days most potential customers will conduct a quick search and look...

The excitement of the New Year is gone, people have already returned to their everyday routine, and your business seems to be stuck in the same place where it was a year ago. If this sounds like you, we can help! We have gathered some of the most valuable digital marketing tips to give you...

Social media is one of the fastest growing networks over the past 10 years, with new features and trends developing at a very rapid pace. The private sector is the first to adopt innovations, because profitability depends on a business’s ability to stand out from the crowd, communicate persuasively, and offer more than its competitors....

Social media is constantly changing, so leading industry experts are always keeping an eye on the latest developments in the field. Novelties are extremely diverse and include new social media platforms, innovative features, updates, shifts in consumer behaviours, new ways to provide customer service, and many others. The social media marketing trends of 2019 offer...

The increasing trend of social media users across all platforms paved the way for an effective and efficient means for businesses to reach a wider market. In fact, research shows that Social Media users in Australia are some of the most active in the world, with around 60% of the country’s population an active user...

The boom in social media marketing has allowed businesses to reach a wider market than they ever thought they could. If you want the best bang for your buck, Facebook advertising gives you the highest return on investment (ROI) among all social media platforms. No wonder that more than two thirds of businesses worldwide are...