Expert Tips on How to Maximise Your Impact On Social Media
The increasing trend of social media users across all platforms paved the way for an effective and efficient means for businesses to reach a wider market. In fact, research shows that Social Media users in Australia are some of the most active in the world, with around 60% of the country’s population an active user...
The Ultimate Guide for Facebook Advertising that Works
The boom in social media marketing has allowed businesses to reach a wider market than they ever thought they could. If you want the best bang for your buck, Facebook advertising gives you the highest return on investment (ROI) among all social media platforms. No wonder that more than two thirds of businesses worldwide are...
Social Media Marketing- Best Times To Post
Businesses use social media to increase their brand recognition. However, utilising various online platforms for social media marketing does not guarantee immediate success. It largely depends on the content you are curating and the time you post your content. Timing is important in social media marketing. No matter how creative and informative your content is,...
Facebook’s Impending Plans to Remove Business Posts
Every once in a while, Facebook announces new changes to its social network, usually through its CEO, Mark Zuckerberg. Some of these changes have included the introduction of the news feed, creating the timeline to put emphasis on what the user is posting and sharing, and adding reactions to enable people to express themselves in...
10 Top Social Media Engagement Tips
All marketing experts praise the power of social media these days and advise business owners to have an intense activity on social networks. If you are reading this article, you have probably already tried to use social media marketing to your advantage, but failed to uncover its full potential. Truth is social media is not...
6 Instagram Marketing Tips To Grow Your Brand
With more than 500 million users, Instagram is a social network that provides a great marketing platform to reach potential customers from every corner of the world. Becoming active on Instagram means you will be ahead of your competition, since the majority of small businesses only have Facebook accounts with Instagram marketing not being used...
4 Facebook Marketing Features You Need To Know About
You probably use Facebook every day, whether you are doing it for your personal entertainment and keeping in touch with friends or to complete business-related tasks, such as answering to customer inquiries or monitoring your competition. Social media marketing tools provided by Facebook have made it possible for businesses to promote their products and services...
Your Essential Social Media Marketing Guide
Social media has become a vital part of online marketing strategies in the last few years. Many other promotional techniques businesses are using can become more effective by employing a social media marketing strategy. Let’s take website content, for instance – if you want more people to have access to your web pages and blog...
6 Common Social Media Mistakes
Most smart businesses are now online and using social media – but many are making common social media mistakes when doing their daily posts. If you own a small business, chances are you’re looking to interact with your customers on social networks and promote your products and services on platforms like Facebook, Twitter, or LinkedIn....
Content Marketing is more than just Hype
Case study: Commonwealth Bank Although some forms of content marketing have been around for quite some time, it is only the last decade that has marked an unprecedented evolution of the domain and the crystallisation of content marketing as a standalone and well-defined area of expertise. It is impossible to access some content marketing-related learning...
