Category: Social Media

With more than 500 million users, Instagram is a social network that provides a great marketing platform to reach potential customers from every corner of the world. Becoming active on Instagram means you will be ahead of your competition, since the majority of small businesses only have Facebook accounts with Instagram marketing not being used...

You probably use Facebook every day, whether you are doing it for your personal entertainment and keeping in touch with friends or to complete business-related tasks, such as answering to customer inquiries or monitoring your competition. Social media marketing tools provided by Facebook have made it possible for businesses to promote their products and services...

Social media has become a vital part of online marketing strategies in the last few years. Many other promotional techniques businesses are using can become more effective by employing a social media marketing strategy. Let’s take website content, for instance – if you want more people to have access to your web pages and blog...

Most smart businesses are now online and using social media – but many are making common social media mistakes when doing their daily posts. If you own a small business, chances are you’re looking to interact with your customers on social networks and promote your products and services on platforms like Facebook, Twitter, or LinkedIn....

Case study: Commonwealth Bank Although some forms of content marketing have been around for quite some time, it is only the last decade that has marked an unprecedented evolution of the domain and the crystallisation of content marketing as a standalone and well-defined area of expertise. It is impossible to access some content marketing-related learning...

To market your business successfully on Facebook, you need to implement certain strategies and understand the unique opportunities Facebook offers, and how it differs from other traditional media. Just as you wouldn’t run a standard TV or radio advertisement, you shouldn’t market on Facebook the same way as you would market in a magazine or even...

Facebook: 500,000 Pages Have Used Promoted Posts, 70% Become Repeat Advertisers How Facebook Can Help With Your Success – Recently, Facebook flaunted the impressive success rate of its Promoted Posts as well as the general achievements of ads appearing in the News Feed. It was done during the earnings call which announced the Q4 financial figures....

Pinterest is a relatively new social media tool, allowing users to view, collect, organize and share images they like from all over the web. It has become one of the fastest growing social media websites today, reaching 10 million visitors within a month. Surprisingly, this social media network now has the ability to generate more...

Are you a business that needs network to find more work, or better paying work? You need to remember that you don’t need the “Marketing on LinkedIn” to understand the basic requirements. Here are a few tips to improve your LinkedIn profile that can make you stand out among the 200 million users, and promote...

Recently, Facebook unveiled the results of 2012 Q4 according to which the network had more daily users using mobile devices rather than PCs. The numbers were surprisingly high. Moreover, it was also noted that almost 23% of the Facebook’s revenue for the quarter came through mobile advertising. For Q4, Facebook announced $1.33 billion in ad...