Her Medical is a Gold Coast-based women’s healthcare provider committed to delivering compassionate, patient-centred medical services within a calm, elegant, retreat-inspired clinic designed to make every patient feel comfortable from the moment they arrive. While their existing website contained valuable information, it no longer reflected the welcoming atmosphere, professionalism, and premium experience that patients enjoy when visiting the practice.
In addition, the website had been predominantly hard-coded, making it difficult for the Her Medical team to update content and manage the site independently. They required a complete website redesign to modernise its appearance, enhance the user experience, strengthen trust and credibility, and create a more intuitive pathway for visitors to book appointments.
The new website also needed to be fully responsive across all devices, improve accessibility, provide a flexible content management system for ongoing updates, and establish a strong technical foundation to support future digital marketing campaigns and search engine optimisation (SEO) initiatives.
We completely custom redesigned the Her Medical website using the latest WordPress technology, creating a clean, modern, and highly professional online presence that better reflects the clinic’s brand and commitment to women’s healthcare.
The new site was designed with the patient journey in mind, making it easier for visitors to find information about medical services, practitioners, and appointment options. Clear navigation, strategically positioned call-to-actions, and an intuitive page structure encourage visitors to take the next step and book an appointment.
The redevelopment included:
The redesigned Her Medical website now delivers a significantly improved digital experience that aligns with the professionalism and high standard of care provided by the practice. Visitors can quickly access the information they need, navigate services with ease, and confidently book appointments online.
The modern design reinforces trust and credibility while providing a stronger platform for future marketing campaigns, patient education and ongoing SEO growth. Faster performance, improved usability, and mobile responsiveness ensures patients receive a seamless experience regardless of the device they are using.
By investing in a professionally designed website, Her Medical has strengthened their online presence, enhanced patient engagement, and established a scalable digital platform capable of supporting the continued growth of the practice for years to come.
Botanical Bazaar is the Gold Coast’s annual Garden & Sustainability Festival, bringing together gardening enthusiasts, families, exhibitors, industry experts, and the wider community for a day of gardening, education, sustainable living, and entertainment.
For the 2026 event, Botanical Bazaar engaged Visual Marketing Australia to develop and manage a targeted Meta Ads campaign across Facebook and Instagram. The primary objectives were to increase awareness of the event throughout the Gold Coast, generate interest and website traffic, and ultimately convert engaged audiences into ticket sales.
With a defined date and promotional window, the campaign needed to build awareness early, maintain engagement, and then create urgency as the event approached.
VMA developed a strategic three-phase Meta advertising funnel, designed to progressively move prospective attendees from Awareness, though Consideration, and ultimately to Ticket Purchase.
Phase 1 – Awareness introduced BB26 to a broad but relevant audience, generating 3,103 landing page views at just $0.09 per view, with 53,135 impressions and a reach of 27,455 people.
Phase 2 – Consideration re-engaged warmed audiences and expanded campaign reach, generating a further 5,016 landing page views at $0.09 per view, with 129,106 impressions and a reach of 59,477.
Phase 3 – Final Ticket Push focused on advertising investment in converting the most engaged audiences into ticket buyers, using increased daily budgets and purchase-focused advertising in the final lead-up to the event. This phase generated 156 directly attributed website purchases through Meta at a cost of $3.90 per result.
The campaign delivered excellent results, generating 876 total ticket purchases from $1,300 in advertising spend, with a blended cost of only $1.52 per ticket purchase. Of the 1,700 recorded ticket-purchase-intent conversions, 51.5% converted into completed ticket sales.
The Final Ticket Push alone generated over $3,000 is attributed ticket revenue from $600 in advertising spend, delivering a 5.13 ROAS.
Combined with strong event attendance and engagement, the campaign demonstrated how a structured, data-driven Meta
Ads funnel can effectively build awareness, nurture prospective attendees, and convert digital engagement into measurable results.
Cazimi Effect is a newly established business providing strategic virtual assistance, operational support, and business systems designed to help growing businesses create greater structure, efficiency and clarity.
As a new business entering the market, Cazimi needed more than simply a website – they needed to establish their digital identity and clearly articulate what makes their approach different. The challenge was to take a broad range of services and concepts and present them in a way that prospective clients would quickly understand, while creating a professional and credible first impression.
The new website needed to introduce the Cazimi Effect brand, communicate their unique approach to business support, showcase their services and proprietary methodology, and create clear pathways for prospective clients to engage with the business.
Visual Marketing Australia worked with Cazimi to create their online presence from the ground up, developing a custom WordPress website that brings together their brand, services and methodology within a cohesive digital experience.
A key focus of the project was simplifying the customer journey. Rather than overwhelming visitors with information, the website progressively introduces the challenges Cazimi solves and demonstrates how its combination of strategic systems, virtual assistance and ongoing operational support can move from chaos to clarity.
The website was structured around Cazimi’s distinctive Align, Optimise, and Sustain framework, helping prospective clients understand not only the services available, but the process and strategy behind them.
The new website included:
The completed website provided Cazimi with a strong digital platform to launch and promote their new business.
Rather than simply listing services, the website communicates the thinking and methodology behind Cazimi, helping prospective clients understand how the business can bring greater clarity, structure and efficiency to their operations.
The combination of strong messaging, intuitive navigation, and clearly defined services pathways creates a professional first impression while encouraging visitors to explore the business in greater depth and make an enquiry.
Importantly, the website has been designed with growth in mind. As Cazimi expands its services, resources and marketing activities, the WordPress platform provides the flexibility to evolve alongside the business.
The result is a distinctive, professional and scalable online presence that successfully introduces Cazimi Effect to the market and provides a solid foundation for future lead generation and digital marketing.
Cosmed HairSkin Solutions, a clinic specialising in advanced hair and skin treatments, wanted to elevate their online presence to attract new clients and establish itself as a leader in the industry. Their outdated website lacked user-friendly navigation and was not optimised for search engines, limiting their visibility. They also needed an effective advertising strategy to increase brand awareness and drive traffic to their services.
We completely redesigned their website, focusing on an improved layout, faster loading speed, and a more engaging presentation of their treatments. To drive immediate traffic, we launched a Google Ads campaign targeting relevant keywords, ensuring maximum reach and high-quality leads. Before the site went live, we implemented a pre-launch SEO strategy to optimise content, improve site structure, and establish a strong foundation for search rankings. Ongoing SEO efforts include continuous optimisation, backlink building, social and content marketing plus performance monitoring to keep the website competitive in search results.
The redesigned website created a more professional and user-friendly experience, encouraging more visitors to engage with content and book the offered services. The Google Ads campaign is delivering highly targeted traffic, leading to an increase in inquiries and conversions. Ongoing SEO efforts help the website rank for competitive keywords, driving steady organic traffic and ensuring long-term online visibility. With these improvements, Cosmed HairSkin Solutions are continuing to establish themselves as a trusted brand, consistently attracting new clients and growing its business.
TrEd College, founded in 2009, provides nationally recognised qualifications in Healthcare, Education, Emerging Technologies, and Business through campuses in North Sydney, Launceston, Canberra, and Adelaide, catering to both local and global students. TrEd College’s outdated website hindered user experience, failed to showcase its course offerings and graduate success effectively, and lacked SEO optimisation for broader reach.
To address these challenges, we developed a modern, user-friendly website with improved navigation, a professional design aligned with TrEd’s values, and SEO best practices for enhanced visibility. Strategically placed responsive CTAs boosted engagement by simplifying inquiries, applications, and information requests.
The new website for TrEd College achieved measurable success, including increased user engagement, improved usability for local and international visitors, higher search engine rankings, and a surge in organic traffic. Positive feedback from students and staff highlighted the enhanced design and functionality. This collaboration strengthened TrEd College’s digital presence, effectively showcasing its offerings and expanding its reach to promote innovative education.
Medeleq Pty Ltd was founded in 1980 with the main objective of supplying Medical Electronic Equipment to Hospitals and Allied Professionals in Australia. Medeleq offers over 15,000 product lines, dealing with B2B as well as direct to consumer. They were in need of an all-in-one management system to help them streamline their business operations. From sales and inventory management to finance and customer services management
We performed a CRM needs analysis to map out their businesses processes and integrated Zoho CRM into their workflow. Concurrently we rebuilt their pre-existing website using WordPress software. WordPress software is continually being improved which allows Medeleq to continue to grow as technology advances. The WordPress software also had the capabilities to integrate all of Medeleq’s 15,000+ product lines from Zoho Inventory through a reliable WooCommerce plugin. We optimised the site for Search Engines with an onsite SEO technique which included keyword research, competitor analysis and implementation of meta data.
Medeleq Pty was a very stimulating project. We integrated Zoho Inventory through WooCommerce to create a seamless process. Meaning that any updates made to stock counts, product prices etc, automatically reflected on both their records and their website. This includes entering manual changes, as well as changes made through sales, stock counting, invoices and billing. Although we encountered some difficulties the end result was a completely seamless process from administration and finance to marketing and inventory management.
Blendtec Australia is the national distributor for all Blendtec products and provides a selection of high-powered blenders for home and business. Blendtec blenders are award winning and globally recognised as the worlds most advanced blender. Blendtec Australia had a pre-existing website, which was built on old technology with an End of Life in 2020. They required their website to be updated with the latest technology and requested a content management strategy that would allow Blendtec Australia to easily manage their website content and reduce administration costs.
We recommended the development of a completely new website to help showcase the value that Blendtec Australia adds to its customers. We personalised the website for visitors helping them to easily navigate through the marketing funnel; with Blendtec Australia’s See the Blendtec Difference, Recipes, What Can I Make, Blending 101 and F&Q pages.
Blendtec products are also sold at two established retailers. To optimise Blendtec Australia’s website against its competitors on search engines we implemented a SEO strategy aimed at improving their brand awareness and brand discoverability online.
We created a turnkey e-commerce website solution that was easy to use and navigate. Blendtec Australia were able to change promotions, and update their products within minutes; allowing them to reduce the amount of time spent by administrators. By personalising their website for Blendtec visitors we were able to increase customer engagement & satisfaction. Overall Blendtec Australia were extremely happy with their website. We were also very proud of our SEO setup & campaign which saw bledntecaustralia.com.au appear on the first page of Google.
Villa Botanica is a wedding venue and professional planning service specialised in creating unique, opulent tailored weddings. Today Villa Botanica serves as Australia’s most stunning and exclusive boutique wedding venue. Villa Botanica had a pre-existing website but struggled to convert visitors into leads. They required a calculated marketing strategy to help generate more leads online and increase their visibility in a highly competitive market.
We recommended the implementation of a multi-channel marketing approach to maximise Villa Botanica’s return on investment (ROI). We implemented a social media (SM) campaign that included SM management, SM advertising and PPC marketing through Google AdWords. To help encourage visitors to inquire with the Villa Botanica team we implemented an Inbound Marketing campaign to nurture leads for later conversion. We rebuilt their website to better showcase the value Villa Botanica adds to their clientele. Featuring a gallery page with aspirational images, as a visual aid for visitors and a wedding planning page to highlight their wedding planning services.
We created an effective multi-channel marketing strategy, that helped generate leads via their website and social channels. We created a website which was easy to navigate and in-trend with current bridal expectations. As a result, Villa Botanica conversion rate and brand discoverability increased significantly. Our Inbound Marketing campaign helped visitors navigate through the sales funnel and gave Villa Botanica easy access to new customers. We improved Villa Botanica’s advertising effectiveness through our social media campaign. While simultaneously helping to convey the unique nature of Villa Botanica’s private estate and keep the business front of mind with consumers. Villa Botanica was thrilled with the results from our multi-channel marketing strategy.
EDU-21 is a provider of quality educational resources and equipment to primary schools, outside school hours services, childcare centres, preschools and kindergartens. As a wholly Australian owned business operating from Queensland, they have been supplying resources to educational entities and Mums and Dads since the year 2000. Edu-21 had moved from a printed catalogue-based marketing strategy and were focusing 100% online yet were seeing a decline in the market as competition was increasing. With approximately 4,000 product lines sourced from 150 suppliers, they requested their old website be updated with new architecture to support their growing e-commerce businesses Edu-21 and Toy Time Direct.
We rebuilt both Edu-21 and Toy Time Direct using Magento architecture, running both stores of the same database. Both websites were built as a responsive web design for desktop, tablets and mobile to help generate leads for their e-commerce business. We created a How to Order page on both sites to minimise customer enquiries and improve efficiency within support service team. We optimised the sites for Search Engines with onsite SEO campaign which included keyword research and competition analysis to help Edu-21 increase their visibility online. Edu-21 did not know how to market themselves online so we implemented an ongoing PPC campaign across multiple channels.
We created two professional and easy to navigate websites, that helped consumers navigate through the sales funnel. The website featured clear call to actions to show visitors to the site what to do next. This ultimately led to an increase in website traffic and sales. The PPC campaign saw great success as Edu-21 appeared in the top four results on Google for all their major keywords. The campaign saw an increase brand visibility, creating trust with consumers as a reputable brand in a highly competitive market. We truly enjoyed working Edu-21 on such a challenging project and were trilled Edu-21 and their team were satisfied with the results. They have now requested our help to create and implement a social media marketing strategy.
Computer Training Options is an Australian IT training company, incorporated in 1992 and provides professional training services for individuals and groups, from beginners right through to advanced IT users. With over 200 qualified instructors on call in most major cities around Australia. They required a professional website, which helped manage their employees and customers with ease and reliability.
We launched a new, professionally designed and engaging website, that was easy to navigate for visitors and admin alike. The website was setup as an e-commerce business, enabling visitors to pay &/or book for their course online. Once the course was booked & paid for, the websites built in GEOLocation function notified via email all trainers within a certain GEOLocation along with the CTO support centre. The website back end allowed for email notifications to be sent simultaneously to client, trainers and CTO distribution centre, who delivered the manuals for the courses to the trainer. We also implemented an ongoing SEO strategy to help grow CTO’s online presence
We created a website that was easy to navigate with educational and informative content. This led to a decrease CTO website bounce rate, whilst providing a personalised experience for visitors. We were able to increase CTO’s discoverability enabling them to access new customers and grow their business. They also saw a huge improvement in employee and customer satisfaction because we helped optimise their workflow automatisation. CTO now employees over 300 qualified instructors in Australia, New Zealand, UK, Canada and the US.
Leburn & Associates are high end real estate professionals, specialising in properties around Gold Coast suburbs, more specifically Runaway Bay, Surfers Paradise and Main Beach. Leburn was previously a home based business, she had no pre-existing website; only utilising real estate.com to list her properties. This resulted in a non-engaged audience, and low client traffic, and little to none property sales.
Leburn & Associates required new branding elements including a new logo and website. VMA came up with a logo design to fit Leburn appropriately –utilising the company gold and black while maintaining sophistication and professionalism. We built a brand new website for Leburn with the intent to boost Leburns presence and visibility on search engines, with the aim of increasing website traffic. Different elements were added onto the back of the website, such as property listings and property reports, which differentiates Leburn’s website in comparison to other real estate sites, making it unique and educational experience for users.
The website was built to suit a real estate, including the integration of specific features such as property reports, open homes, a custom function was added, boosting online sales and enquiries. As a result of optimising the website for the search engines Leburn also saw an increase in new traffic to their website and an increase in brand awareness. Since Leburn’s new website has been live, our client has now moved into her very own office at Main beach and now employs staff.
Q Blinds is an Australian company offering a wide range of indoor and outdoor shade solutions. It was a brand new business, therefore they didn’t have any existing elements such as a logo, website, social media platforms, or any sort of online presence prior to contacting Visual Marketing Australia.
As Q Blinds was a new business, VMA were required to start from scratch. Starting with designing a logo, building and developing a brand new website, and helping them build an overall online presence to gain visibility for this brand new company. Online marketing strategies were devised for multiple channels to ensure Q Blinds visibility and lead generation could be maximised. This was executed by; Google ads, ongoing SEO, social media page creation and management, and ongoing management of social media paid ads.
Once Q Blinds online presence was established, their overall online visibility was increased; they received many enquiries through their new website and Facebook business page. Ongoing marketing strategies will continue to be implemented which will continue to boost their online visibility, brand awareness and sales into the future.
MNF 4×4 is an Australian-owned business based in Burleigh Heads, specialising in high-quality 4×4 ute trays and accessories. Their existing website was dated, difficult to navigate and lacked the functionality required to effectively showcase and sell their products online. It was also poorly optimised for search engines and was not supported by a structured digital marketing strategy to generate consistent traffic, enquiries and sales.
Visual Marketing Australia designed and developed a modern, professional eCommerce website that provided MNF 4×4 with a significantly stronger platform to showcase their products and generate online sales.
The new website improved the overall customer experience with clearer navigation, professional product presentation and a responsive design across desktop, tablet and mobile devices. Importantly, the website was developed with SEO and digital marketing in mind, providing a strong foundation for ongoing lead generation.
Following the launch, VMA supported MNF 4×4 with an integrated digital marketing strategy incorporating SEO, Google Ads/PPC and ongoing website optimisation, helping increase search visibility, attract relevant traffic and generate new sales opportunities.
The combination of a professional eCommerce website and ongoing digital marketing significantly strengthened MNF 4×4’s online presence, increasing website traffic, enquiries and online sales.
Most importantly, the digital strategy supported the company’s continued expansion, with MNF 4×4 growing to approximately twice its previous size.
Positive Response Dog Training is a Queensland-based dog training business offering a range of professional training services, including puppy training, private training and behavioural support.
After successfully receiving a Queensland Government Digital Grant, the business initially engaged another web development company to complete its new website within the grant’s strict three-month timeframe. Despite paying a 30% deposit, two months passed with little progress, putting both the project and grant funding at risk.
With the deadline rapidly approaching, Positive Response Dog Training approached Visual Marketing Australia to take over the project and deliver a solution within the remaining timeframe.
VMA quickly reviewed the project requirements, existing work and grant obligations before developing a clear plan to get the project back on track. Due to the complexity of the custom development required, we also assisted the client in securing a one-month extension to provide additional time for completion.
Our priority was to complete the critical front-end development within the required timeframe, allowing the client to meet the grant requirements and obtain project sign-off, while our development team continued working on the more complex back-end functionality.
The completed website incorporated customised functionality designed around the day-to-day requirements of the business, helping streamline administration, improve operational efficiency and provide a better online experience for customers.
Despite inheriting a significantly delayed project with a tight deadline, VMA successfully delivered the required website components in time for Positive Response Dog Training to satisfy its Digital Grant obligations.
The completed website provided the business with a professional and fully customised digital platform, including functionality designed to automate and streamline business processes as the company expanded and brought additional trainers onboard.
Most importantly, the client was able to move forward from a stalled project with a website specifically developed around the operational needs and future growth of their business.
