Limitations of Using Outlook /Gmail As An Email Marketing Platform
Email marketing remains a fundamental online marketing tool in spite of the increasing popularity of other communication channels, such as social media and app notifications. Years ago, with the advent of social media marketing, a few voices hurried to declare email marketing dead, but they were completely wrong! Ignoring email as part of your strategy...
8 Ways to Improve Your Email Marketing Performance
You must already be aware of the best revenue driving platform that we can benefit from online, email marketing. Email marketing is certainly one of the digital world’s most powerful marketing mediums as far as return on investment is concerned. Reportedly, an email worth $1 can yield financial gains of up to $38. Unbelievable, isn’t...
Digital marketing tips to market your website!
The excitement of the New Year is gone, people have already returned to their everyday routine, and your business seems to be stuck in the same place where it was a year ago. If this sounds like you, we can help! We have gathered some of the most valuable digital marketing tips to give you...
6 Common Email Marketing Mistakes
The immense popularity of social media has caused many online marketing experts to hurry and declare email marketing dead. Nevertheless, time proved naysayers wrong and now we know that email marketing is the best channel in terms of return on investment. 89% of marketers say that email marketing is their primary channel for lead generation,...
Dynamic Content Enhances Email Marketing Readership
Imagine if your subscribers received personalised content that significantly increases the chances of buying your service or product. For instance, sending your subscribers emails based around their preferences and likes will considerable enhance the likelihood of them opening your emails and furthermore – read more as the content is relevant to them. All these and...
How to Create an Effective Email Marketing Campaign
Email marketing in Australia or anywhere in the world is an important and powerful marketing strategy and knowing how to Create an Effective Email Marketing Campaign is a must. Email campaigns, email marketing software and newsletter software help marketers convey their products or services, build “virtual rapport” with their prospects, collect important statistics and, most...
So What are the Benefits of Email Marketing?
Benefits of Email Marketing Email Marketing has been around for many years now and when done effectively can be a great tool for communicating with your client base or greater database – What are the Benefits of Email Marketing? Whether your into disseminating information, building your email list or increasing your sales – email marketing is...
WordPress Plugin for VMA-Emailer
Visual Marketing has just released their WordPress plugin for VMA-Emailer – our Email Marketing software. This has been necessary due to the frequent requests from users of VMA-Emailer and our many website clients as well. According to our Managing Director John Bond – “With the recent release of our FREE Email Marketing plan we have been inundated of late...
Combining Social Media and Email Marketing
On the web, your customers, clients, members and possible guests are discussing your business. Whether through Twitter tweets, Facebook posts, YouTube videos or by commenting on blog sites, you name it. They are out there engaging in conversations and sharing information that is related to your business. Simply put, they’re having a conference online, which...
The Power of Opt-In in Email Marketing
Most companies now use some form of direct marketing to find new customers, and to keep in touch with existing customers. Among the popular forms is email marketing which is, as the term suggests, the use of email as a marketing strategy. While there are many different email marketing solutions, you need to be aware of...
