Tag: digital marketing

The Importance Of Data Collecting And An Effective CRM Strategy While it’s important to market and cater for wider audiences to increase brand awareness, your target market/audience is significantly more important as they are most likely to convert to paying customers now, rather than in the distant future  (or possibly even never). You will need...

The holiday season is fast approaching and most people are preparing for activities such as shopping for gifts, preparing Christmas dishes, reuniting with friends and families, or planning for the New Year Eve’s party. For those who own a business, the holiday season is more than a time to relax, to spend quality time with loved...

In the year 2018, an online presence can make a business. And we say that literally. On the one hand, lots of businesses have started online in the last years, and it’s common these days to establish a small company without having a brick-and-mortar location open to customers. On the other hand, corporate giants which...

In the last years, mobile technology has gained a prominent role in the success of business sales efforts. Having a team of effective salespeople is not just a matter of finding the talented people; nowadays businesses also need to provide their employees with the right tools for attaining sales objectives. More than ever, knowledge is power,...

If you are a small business and still don’t have an online presence in this digital age, then you are missing out opportunities to make it big. While traditional marketing channels, such as print media and TV advertisements, are the go-to of small- and medium-sized enterprises when it comes to growing your customer base, these...

We are not all alike. This is something that all marketers should live by. That’s why it is a must for businesses to take into consideration the behaviour of consumers from each generation — the Baby Boomers, Gen X, Gen Y, and Gen Z. According to an article published by the Journal of Behavioral Studies...

Since its birth in the early 90s, SEO has been constantly evolving. The way we optimise websites for search engines differs greatly nowadays from what we had years ago, and these changes are visible with every New Year. SEO will definitely continue to evolve and grow, and in this article we present the main SEO...

Why read about the latest digital marketing trends which will dominate online marketing in 2018? They couldn’t be too different from the new marketing strategies announced a year ago, when 2017 was just around the corner, right? Well, we know you may be busy, but if you are also planning your digital marketing strategy for...

Small business owners are often proud about their achievements and professional life for good reasons: small businesses provide personalised customer service, have a loyal customer base that supports you no matter what, and innovation is easier to attain in smaller firms compared to large enterprises. Entrepreneurs owning a small company may be logging more hours...

Having a website for your business puts you ahead of your competition, but this is not sufficient to have a powerful online presence. What you publish on your website and how you promote your brand online also matters, and one of the most important aspects when it comes to online marketing is having a good...