2021 Online Marketing Trends
You can’t think about 2021 online marketing trends without taking into consideration what has been happening over the last nine months. 2020 has certainly been an unprecedented year. Among the chaos and uncertainty brought about by the big shifts in our society, many industries – marketing included – have had to evolve and adapt to...
What is a responsive web design and why is it important?
The growth in mobile usage has changed the way people interact with the world and research information online. The average person spends around 3 hours a day on their smartphone. If you want to communicate your message to an audience you will need to reach them where they spend most of their daily online time....
Why Quality Graphic Design Matters
Graphic design has been around for as long as communication. The practice of combining text with images and concepts has entered a new, digital era with the advancement of the Internet, with graphic design playing a central role in websites and apps. Graphic design has quickly evolved from traditional print designs to dynamic designs and...
Top Digital Marketing Trends in 2020
If you are a business owner, your first and foremost point of concern should be devising an effective and innovative marketing strategy to sell your products/services. In this regard, you can always count upon digital marketing as it is a tried and tested and proven platform to ensure instant recognition. The success and popularity garnered...
The Pros and Cons of DIY Websites
There are an abundance of websites on the internet. Some are aesthetically pleasing, others are a total mess, and then you have the websites that don’t function in the way they are supposed to at all. For many, your website is the face of your company, it is the first impression that many potential clients...
How Technology will Influence the Future of Marketing In 2019
Marketing is the core and life of any business as it can’t function half as effective without it. It’s one thing to create a product/service, but another to market it and to make it seen, gaining immense exposure for your business. Product design and development are crucial, but without effective marketing and running promotional campaigns...
The Importance Of Data Collecting And An Effective CRM Strategy
The Importance Of Data Collecting And An Effective CRM Strategy While it’s important to market and cater for wider audiences to increase brand awareness, your target market/audience is significantly more important as they are most likely to convert to paying customers now, rather than in the distant future (or possibly even never). You will need...
Improve Your Email Marketing Strategy for the Holiday Season with these Tips!
The holiday season is fast approaching and most people are preparing for activities such as shopping for gifts, preparing Christmas dishes, reuniting with friends and families, or planning for the New Year Eve’s party. For those who own a business, the holiday season is more than a time to relax, to spend quality time with loved...
Get Online or Perish!
In the year 2018, an online presence can make a business. And we say that literally. On the one hand, lots of businesses have started online in the last years, and it’s common these days to establish a small company without having a brick-and-mortar location open to customers. On the other hand, corporate giants which...
Cloud-Based CRM software is on the rise – and now available to VMA clients
In the last years, mobile technology has gained a prominent role in the success of business sales efforts. Having a team of effective salespeople is not just a matter of finding the talented people; nowadays businesses also need to provide their employees with the right tools for attaining sales objectives. More than ever, knowledge is power,...