Digital Marketing Rapidly on the Rise
In the past few years, every business owner from virtually any industry has become aware of the huge benefits provided by digital marketing. These days, digital marketing is constantly growing with one-third of the entire global marketing spending. Statistics show that the offline mediums (print, TV, radio) spend has dropped from 91% in 2006 to...
Digital Marketing Trends of 2017
The end of the year is a moment to draw the line and to reflect on past achievements – what your company’s profit was this year, how much you’ve grown, and if you have managed to attain your objectives. But since every end is a new beginning, December is also a time of renewal, a...
Fundamental Guide for a Lead Generating Website
Just 50% of all Australian businesses of all Australian businesses included in a survey had an online presence back in 2015, so if your business has a website, good news – you already have an advantage over many of your competitors. However, just being online is not a guarantee of success, what you must have...
How to Create a Successful Christmas Social Media Marketing Campaign
If you are a business owner, the Christmas period will be a very busy one for you. It if often the busiest and most vibrant time of the year for Australian businesses across multiple industries and it’s important that every business is well prepared for the Christmas period so you can maximise your sales opportunities. Your...
20 Reasons Why a Small Business Needs AdWords
Every online marketing article or guide you’ve been reading lately states a small business needs AdWords. Everybody in the industry seems to go for it, but you still don’t know why you should advertise on Google? Keep on reading to find out exactly why a small business needs AdWords in today’s online world. This article...
How to Drive Traffic to your Website| 7 Strategies that Work
How to Drive Traffic To Your Website – is this what you have playing on your mind all day long? Then this article is for you; keep on reading to find out how to drive traffic to your website with these 7 easy strategies and how you business will benefit. Why You Need Website Traffic...
Why Content Marketing is Vital For Your Business!
Content Marketing for business is a very popular term in today’s marketing world, and yet many marketers still fail to understand what it is and how to use it efficiently. It’s easy to get lost between social media posts, eBooks, and blog articles, and forget why you’re doing it in the first place and why...
Digital Marketing vs. Traditional Marketing
You don’t have to be an experienced entrepreneur or a marketing expert to notice that how we do business and how we act as consumers have changed significantly in the last few years. The abundance of products and services is higher than ever, multiple niches have developed, and we interact with brands mainly online. What...
Change Your Thinking on Digital Marketing
Business plan…. checked! Tax ID… checked! Identifying potential clients… checked! Launching a website… checked! But wait, your work is not over yet! One of the most common mistakes that business owners make is just having a website designed for their business and then forgetting about it. This may have been acceptable years ago, at the...
6 Common Social Media Mistakes
Most smart businesses are now online and using social media – but many are making common social media mistakes when doing their daily posts. If you own a small business, chances are you’re looking to interact with your customers on social networks and promote your products and services on platforms like Facebook, Twitter, or LinkedIn....
