If you have a good product or an efficient service to provide or offer the world, you need to master the act of selling and introducing it. And this is where advertising and marketing have become an essential part of the business. It is very important for you to know the tricks and hints of the world of selling. During the early times, most of the advertising agencies usually stick to the conversation method of advertising and even the newspaper advertising is used and even the television and radio. But because we are on a new era with high tech gadgets and access and of course we have the internet.
Some may use the internet for fun, for games, for chatting and communicating to people far or near. It is now widely used in the world of advertising and marketing. There are different types of advertising and advertising techniques that are available for promoting products and services. However, here are some of the latest and hottest trends in advertising that are gaining popularity.
People are now looking for new kinds of advertising appeals. Many of the modern advertising methods are a result of the beginning of the Internet, while some of the trends are just broken ideas that have transformed ordinary advertising media into brilliant and witty advertising methods!
Internet advertising is a vast concept and it entails several kinds, many of which are only recently introduced. Email advertising is one of the earlier trends, while other ones include banner advertising, pixel advertising, blog advertising, keyword advertising and video advertising. Some can never even imagine that even the simplest and easiest way to advertised is now here.
Now let us focus more on video advertising simple because the old saying can now be updated to: A picture maybe worth a worth a thousand words – but Video is worth a million. And for you to be very successful in advertising and marketing the products you want to offer the world you have to know some video advertising principles. These principles will be your stepping stones for success. It is very crucial to follow all of this and make sure to not miss one principle.
Like a book. The opening or the cover is part of advertising it. The more creative you are in the opening the more the people will be eager to read it. Here in video advertising, it is pretty much the same. You have to remember that your opening image must capture the person’s attention, and keep it: that is the first principle. Second principle; make sure the content have its own text overlay, it is very important to include a few words that will describe the product and service that you are offering & the text overlaid on the video will re-enforce the verbal message creating a higher impact and more memorable message. And last but not the least, the size of the video that you will use is considered as something that you have to make sure is the right size. Why? If the video appears to be too big or too small it will not look so appealing to the consumers.
Additional tips. To ensure that the content of your video ad itself is as compelling as possible you have to make sure that t is not too long, and that it should be entertaining, informational, and relevant. Consider using a professionally produced video as this will reflect the professionalism of you company & is often the first this they see and the last thing they forget!
Source: Visual Marketing