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Author: John Bond

Home > Articles by: John Bond
2021 Online Marketing Trends

2021 Online Marketing Trends

December 7, 2020 | Posted by John Bond | in General News, Online Marketing

You can’t think about 2021 online marketing trends without taking into consideration what has been happening over the last nine months. 2020 has certainly been an unprecedented year. Among the chaos and uncertainty brought about by the big shifts in our society, many industries – marketing included – have had to evolve and adapt to...

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Branding

Why Branding Is So Important

November 26, 2020 | Posted by John Bond | in Graphic Design, Online Marketing, Uncategorized

“The power of branding is its ability to influence behaviour. We brand companies so they can build reputations. A brand with a good reputation elicits more purchases, advocacy, donations, shares, etc.” Colin Finkle This is why internationally-recognised brands like Apple, Coca Cola, Netflix, and Amazon are more than just the products they sell or their...

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responsive web design

What is a responsive web design and why is it important?

October 30, 2020 | Posted by John Bond | in General News, Web Design

The growth in mobile usage has changed the way people interact with the world and research information online. The average person spends around 3 hours a day on their smartphone. If you want to communicate your message to an audience you will need to reach them where they spend most of their daily online time....

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Graphic Design

Why Quality Graphic Design Matters

October 12, 2020 | Posted by John Bond | in General News, Graphic Design

Graphic design has been around for as long as communication. The practice of combining text with images and concepts has entered a new, digital era with the advancement of the Internet, with graphic design playing a central role in websites and apps. Graphic design has quickly evolved from traditional print designs to dynamic designs and...

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Digital AdSpend

How Digital AdSpend Has Grown in 2020

September 28, 2020 | Posted by John Bond | in General News, Online Marketing

The shift towards digital has been a growing tendency in the last decade, with a growing number of businesses jumping on the online marketing bandwagon. However, something unexpected happened in 2020 that accelerated the rhythm of digitalisation in all areas and made businesses of all sizes take notice of digital marketing practices, such as investing...

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Creative Marketing

Creative marketing – Think Outside The Box!

September 11, 2020 | Posted by John Bond | in General News, Online Marketing

Marketing is a domain in continuous evolution with the last couple of decades being dominated by digital marketing and integrated marketing practices. There are multiple views on how one should promote their business, some being more technical and others being referred to as creative marketing. There is a famous saying that good marketing does not...

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Voice Search

Voice Search Is Changing The Face of SEO

September 1, 2020 | Posted by John Bond | in General News, SEO

When voice search technology came out in 2011, Siri was mostly a fun tool to play with. Voice queries would produce sometimes informative results but also laughable responses. Few people expected voice search to become a major digital trend. In less than a decade those who laughed at Siri’s attempts to understand what users were...

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Web Hosting

Web Hosting : What You Need To Know!

August 20, 2020 | Posted by John Bond | in General News, web hosting

Website hosting permits individuals and organisations to run a website or content web page on the internet. Hosting providers allow the files that make up a website or web application (code, images, copy etc.) available to be viewed online. As we know website data is stored and hosted on specific computers and these computers are called servers....

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telephony

Telephony Integration to Boost Your Business!

August 7, 2020 | Posted by John Bond | in CRM Systems, General News, Telephony

Telephony from Zoho CRM enables you to stay on top of leads and save money at the same time! There are many ways you can get in touch with your customers, such as email, social media, live chats, etc. However, one old method to talk to people is still among the most effective, and that...

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video marketing

Online Video Marketing to Boost Your Business

July 28, 2020 | Posted by John Bond | in General News, Online Video

Online video marketing just keeps growing in popularity and importance; Social media has contributed to making video more important than ever through the rise of Stories. At the same time, YouTube videos presents strong competition for social networks provided video platforms and their popularity keeps rising as well. Last, but not least, the latest websites...

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  • Why Branding Is So Important
  • What is a responsive web design and why is it important?
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  • How Digital AdSpend Has Grown in 2020

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