Author: John Bond

Every year, new technologies come out, existing technologies get smarter, and prospects get savvier. The beginning of a new year is usually the moment when marketing experts and enthusiasts turn their attention to the latest digital marketing trends. By reading this post about the Digital Marketing Trends of 2019, you will discover that some of...

The holiday season is fast approaching and most people are preparing for activities such as shopping for gifts, preparing Christmas dishes, reuniting with friends and families, or planning for the New Year Eve’s party. For those who own a business, the holiday season is more than a time to relax, to spend quality time with loved...

Your business has had a website for a while, but traffic is rather low and you feel you are not getting enough value for the money you have spent? One of the most common website failure causes is lack of proper search engine optimisation or SEO. Many small business owners think that a website will...

The increasing trend of social media users across all platforms paved the way for an effective and efficient means for businesses to reach a wider market. In fact, research shows that Social Media users in Australia are some of the most active in the world, with around 60% of the country’s population an active user...

In the year 2018, an online presence can make a business. And we say that literally. On the one hand, lots of businesses have started online in the last years, and it’s common these days to establish a small company without having a brick-and-mortar location open to customers. On the other hand, corporate giants which...

Take a look at your calendar and check the date – we are mid-October. This means that we have only 10 weeks to go to Christmas. 10 weeks! The holiday season is coming fast. And when you are busy preparing for it, December 25 is coming even faster! How are you preparing for the upcoming...

In the last years, mobile technology has gained a prominent role in the success of business sales efforts. Having a team of effective salespeople is not just a matter of finding the talented people; nowadays businesses also need to provide their employees with the right tools for attaining sales objectives. More than ever, knowledge is power,...

Today’s businesses are presented with a variety of tools and channels that will help market their brand in the most effective way possible. However with so many options to consider, choosing the right platform for your brand can be quite a challenge. As a matter of fact, companies tend to do “trial and error” when...

In today’s digital age, business owners and marketers are presented with diverse platforms and channels in rolling out their digital marketing strategies. However, even with these tools, companies still struggle on how to effectively market their products or services.  One common pitfall is the consistency of the implementation of their marketing strategy. For instance, business...

Have you ever wondered how websites are ranked on the first page in the search results each time you do a Google search? Well, you have to know your SEO (or search engine optimisation) to know the logic behind it. In a nutshell, search engine optimisation involves improving the design and content of your website...