Content Core is the Most Important Component of Marketing
It is not enough for a business to use various media platforms in generating new leads and converting these leads to sales. Ultimately, your online content will drive traffic to your website and will help increase brand recognition. However, the success of your content marketing lies in your content strategy and content core. Integrating what...
How To Write Effective Email Campaigns
Business owners know the importance of using the right channel in delivering the perfect message when marketing their products and services. One of the traditional and most effective ways of reaching out to customers and developing new sales leads is email marketing. In this age of social media and Search Engine Optimisation (SEO), one would...
Why Content Marketing is Vital For Your Business!
Content Marketing for business is a very popular term in today’s marketing world, and yet many marketers still fail to understand what it is and how to use it efficiently. It’s easy to get lost between social media posts, eBooks, and blog articles, and forget why you’re doing it in the first place and why...
Why Professional Copywriting Services are Crucial for your Business
The written word is present everywhere these days. Even if we like to say that a good image is worth 1000 words, the written part of your marketing campaign remains the most important success factor. “Who can’t write?” you might think, but the fact is it takes both inspiration and business acumen to write an...
Dynamic Content Enhances Email Marketing Readership
Imagine if your subscribers received personalised content that significantly increases the chances of buying your service or product. For instance, sending your subscribers emails based around their preferences and likes will considerable enhance the likelihood of them opening your emails and furthermore – read more as the content is relevant to them. All these and...
Content Marketing is more than just Hype
Case study: Commonwealth Bank Although some forms of content marketing have been around for quite some time, it is only the last decade that has marked an unprecedented evolution of the domain and the crystallisation of content marketing as a standalone and well-defined area of expertise. It is impossible to access some content marketing-related learning...
The Benefits Of Using QR Codes
QR (Quick Response) codes, the latest marketing craze are matrix or two dimensional bar codes used to get information or data from the transitory media and then put it instantly into your mobile phone. You will soon see these QR codes on billboard, in a magazine advert, on the web page and even on someone’s...
