The Power of Opt-In in Email Marketing
Most companies now use some form of direct marketing to find new customers, and to keep in touch with existing customers. Among the popular forms is email marketing which is, as the term suggests, the use of email as a marketing strategy. While there are many different email marketing solutions, you need to be aware of...
The New Email Marketing & the Leaky Bucket
We are in the era of the boom of online marketing or Internet marketing. The Internet, as we all know, has brought media to the global audience. Its interactive nature as a communication channel makes up its unique quality as a popular medium. As part of online marketing, email marketing has become an asset among...
A head Start for the Savvy Email Marketer
If you happen to have time to check your mail in a day, you may notice that there are times when you can receive lots of emails coming from relatives, friends or even business partners. Yes, communication through email is very common now. Living in the digital world, can we live apart from online marketing?...
Email Marketing Tactics and Strategy
Email Marketing has come a long way since it’s inception and has been on the rise since online marketing’s advent. Marketers can no longer disregard the power and cost-saving effectiveness email marketing can bring about in any business. However, a well planned email marketing campaign is necessary to obtain more customers and retain existing ones....
