Tag: Digital Advertising

“The power of branding is its ability to influence behaviour. We brand companies so they can build reputations. A brand with a good reputation elicits more purchases, advocacy, donations, shares, etc.” Colin Finkle This is why internationally-recognised brands like Apple, Coca Cola, Netflix, and Amazon are more than just the products they sell or their...

The shift towards digital has been a growing tendency in the last decade, with a growing number of businesses jumping on the online marketing bandwagon. However, something unexpected happened in 2020 that accelerated the rhythm of digitalisation in all areas and made businesses of all sizes take notice of digital marketing practices, such as investing...