According to Norton’s Cyber Security Report, nearly a billion people from 20 countries were victims of cybercrime last year. These include debit or credit card fraud, online scams, click baits,...
Landing on the top spot of Google’s search engine results is the Holy Grail in digital marketing. There’s the never ending organic traffic, a significant increase in sales, and acquisition...
Businesses use social media to increase their brand recognition. However, utilising various online platforms for social media marketing does not guarantee immediate success. It largely depends on the content you...
It is not enough for a business to use various media platforms in generating new leads and converting these leads to sales. Ultimately, your online content will drive traffic to...
Business owners know the importance of using the right channel in delivering the perfect message when marketing their products and services. One of the traditional and most effective ways of...
It is only the first quarter of the year, but Google’s Algorithm Updates are making digital publishers and Search Engine Optimisation (SEO) specialists a bit apprehensive about the changes in...
We are not all alike. This is something that all marketers should live by. That’s why it is a must for businesses to take into consideration the behaviour of consumers...
As a business owner you start to become more and more aware that in the era of online marketing, gaining competitive advantage is not easy. One of the most important...
Every once in a while, Facebook announces new changes to its social network, usually through its CEO, Mark Zuckerberg. Some of these changes have included the introduction of the news...
2018 has a lot of new things to bring to Australian businesses in terms of online marketing and website capabilities. One of the phrases you have probably heard recently is...
