Tag: Email Marketing Strategies

Business owners know the importance of using the right channel in delivering the perfect message when marketing their products and services. One of the traditional and most effective ways of reaching out to customers and developing new sales leads is email marketing. In this age of social media and Search Engine Optimisation (SEO), one would...

The immense popularity of social media has caused many online marketing experts to hurry and declare email marketing dead. Nevertheless, time proved naysayers wrong and now we know that email marketing is the best channel in terms of return on investment. 89% of marketers say that email marketing is their primary channel for lead generation,...