Category: Online Marketing

Many of us make personal New Years’ resolutions, whether we like to admit it or not. We secretly decide to change various aspects of our lives, but these resolutions are usually forgotten in a month or two by most. Things can work out completely different if your want to kick-start your business in 2015. We...

Imagine if your subscribers received personalised content that significantly increases the chances of buying your service or product.  For instance, sending your subscribers emails based around their preferences and likes will considerable enhance the likelihood of them opening your emails and furthermore – read more as the content is relevant to them. All these and...

Public relations had already been a well-established practice, almost one hundred years old, when a few years ago online communication tools began to gain more prominence than ever.  The way PR practitioners influence audiences and gain awareness and trust for the organisations they represent has changed for good. If just 10-15 years ago you would...

Case study: Commonwealth Bank Although some forms of content marketing have been around for quite some time, it is only the last decade that has marked an unprecedented evolution of the domain and the crystallisation of content marketing as a standalone and well-defined area of expertise. It is impossible to access some content marketing-related learning...

QR (Quick Response) codes, the latest marketing craze are matrix or two dimensional bar codes used to get information or data from the transitory media and then put it instantly into your mobile phone. You will soon see these QR codes on billboard, in a magazine advert, on the web page and even on someone’s...

Online marketing or sometimes called Internet marketing is a wide-ranging term for advertising, promoting and selling products or services through the World Wide Web. Because it is all-encompassing, it could mean many different things to a lot of people depending on how they apply and use it on their business and how online marketing works...

Search Engine Optimisation (SEO) is the art and science that generates more leads and ultimately sales via your website. SEO on your website will funnel much-needed traffic to the web page or website thereby improving the visibility & popularity thus improving the ranking over time. As an online marketing tool, Search Engine Optimisation takes into...

With the increasing popularity of the Internet as an advertising medium, most of those who own a business have recognised the value of an online presence and the importance of strategies to ensure substantial traffic and exposure. The creation of your website is actually the start of your online marketing strategy. When you’re developing a...

Promoting a business to ensure its success has never been easier with the introduction of online marketing. Online marketing can provide a range of opportunities and prospects that would be otherwise inaccessible, and effective online marketing can offer both a significant and powerful online presence, not to mention the great promotional campaigns. Not only is...

If you’re new to the sales opportunities that the internet has to offer and yet, you plan on boosting your sales through the internet, it would be wise not to leave everything to chance. You may have the best services and/or products to offer to the existing target market, but without proper online marketing strategies,...