Category: Online Marketing

You don’t have to be an experienced entrepreneur or a marketing expert to notice that how we do business and how we act as consumers have changed significantly in the last few years. The abundance of products and services is higher than ever, multiple niches have developed, and we interact with brands mainly online. What...

The written word is present everywhere these days. Even if we like to say that a good image is worth 1000 words, the written part of your marketing campaign remains the most important success factor. “Who can’t write?” you might think, but the fact is it takes both inspiration and business acumen to write an...

What is remarketing you ask? Well, it is simply the nurturing of your existing customers or prospects and is just as important as generating new leads. In fact, it is easier to market again to people who have already expressed their interest in your products or services than to attract new leads, and this is...

Many of us make personal New Years’ resolutions, whether we like to admit it or not. We secretly decide to change various aspects of our lives, but these resolutions are usually forgotten in a month or two by most. Things can work out completely different if your want to kick-start your business in 2015. We...

Imagine if your subscribers received personalised content that significantly increases the chances of buying your service or product.  For instance, sending your subscribers emails based around their preferences and likes will considerable enhance the likelihood of them opening your emails and furthermore – read more as the content is relevant to them. All these and...

Public relations had already been a well-established practice, almost one hundred years old, when a few years ago online communication tools began to gain more prominence than ever.  The way PR practitioners influence audiences and gain awareness and trust for the organisations they represent has changed for good. If just 10-15 years ago you would...

Case study: Commonwealth Bank Although some forms of content marketing have been around for quite some time, it is only the last decade that has marked an unprecedented evolution of the domain and the crystallisation of content marketing as a standalone and well-defined area of expertise. It is impossible to access some content marketing-related learning...

QR (Quick Response) codes, the latest marketing craze are matrix or two dimensional bar codes used to get information or data from the transitory media and then put it instantly into your mobile phone. You will soon see these QR codes on billboard, in a magazine advert, on the web page and even on someone’s...

Online marketing or sometimes called Internet marketing is a wide-ranging term for advertising, promoting and selling products or services through the World Wide Web. Because it is all-encompassing, it could mean many different things to a lot of people depending on how they apply and use it on their business and how online marketing works...

Search Engine Optimisation (SEO) is the art and science that generates more leads and ultimately sales via your website. SEO on your website will funnel much-needed traffic to the web page or website thereby improving the visibility & popularity thus improving the ranking over time. As an online marketing tool, Search Engine Optimisation takes into...