Category: Online Marketing

In the past few years, every business owner from virtually any industry has become aware of the huge benefits provided by digital marketing. These days, digital marketing is constantly growing with one-third of the entire global marketing spending. Statistics show that the offline mediums (print, TV, radio) spend has dropped from 91% in 2006 to...

The end of the year is a moment to draw the line and to reflect on past achievements – what your company’s profit was this year, how much you’ve grown, and if you have managed to attain your objectives. But since every end is a new beginning, December is also a time of renewal, a...

If you are a business owner, the Christmas period will be a very busy one for you. It if often the busiest and most vibrant time of the year for Australian businesses across multiple industries and it’s important that every business is well prepared for the Christmas period so you can maximise your sales opportunities. Your...

Every online marketing article or guide you’ve been reading lately states a small business needs AdWords. Everybody in the industry seems to go for it, but you still don’t know why you should advertise on Google? Keep on reading to find out exactly why a small business needs AdWords in today’s online world. This article...

How to Drive Traffic To Your Website – is this what you have playing on your mind all day long? Then this article is for you; keep on reading to find out how to drive traffic to your website with these 7 easy strategies and how you business will benefit. Why You Need Website Traffic...

You don’t have to be an experienced entrepreneur or a marketing expert to notice that how we do business and how we act as consumers have changed significantly in the last few years. The abundance of products and services is higher than ever, multiple niches have developed, and we interact with brands mainly online. What...

The written word is present everywhere these days. Even if we like to say that a good image is worth 1000 words, the written part of your marketing campaign remains the most important success factor. “Who can’t write?” you might think, but the fact is it takes both inspiration and business acumen to write an...

What is remarketing you ask? Well, it is simply the nurturing of your existing customers or prospects and is just as important as generating new leads. In fact, it is easier to market again to people who have already expressed their interest in your products or services than to attract new leads, and this is...

Many of us make personal New Years’ resolutions, whether we like to admit it or not. We secretly decide to change various aspects of our lives, but these resolutions are usually forgotten in a month or two by most. Things can work out completely different if your want to kick-start your business in 2015. We...

Imagine if your subscribers received personalised content that significantly increases the chances of buying your service or product.  For instance, sending your subscribers emails based around their preferences and likes will considerable enhance the likelihood of them opening your emails and furthermore – read more as the content is relevant to them. All these and...