Category: Online Marketing

PPC (Pay Per Click) advertising is a very effective marketing technique, as it allows you to reach your potential customers fast and promote your products and services intensively. However, many business owners postpone the moment they start using it because it requires a bit of extra work. This is understandable; it is recommended to hire...

For 2017 it is expected that there will be 19.4 million mobile phone users in Australia – which means that almost 80% of Australians own a mobile phone. This statistic leads to the following question – how can your business benefit from the world’s addiction to mobile phones? The answer is Mobile Marketing. Here are...

In the past few years, every business owner from virtually any industry has become aware of the huge benefits provided by digital marketing. These days, digital marketing is constantly growing with one-third of the entire global marketing spending. Statistics show that the offline mediums (print, TV, radio) spend has dropped from 91% in 2006 to...

The end of the year is a moment to draw the line and to reflect on past achievements – what your company’s profit was this year, how much you’ve grown, and if you have managed to attain your objectives. But since every end is a new beginning, December is also a time of renewal, a...

If you are a business owner, the Christmas period will be a very busy one for you. It if often the busiest and most vibrant time of the year for Australian businesses across multiple industries and it’s important that every business is well prepared for the Christmas period so you can maximise your sales opportunities. Your...

Every online marketing article or guide you’ve been reading lately states a small business needs AdWords. Everybody in the industry seems to go for it, but you still don’t know why you should advertise on Google? Keep on reading to find out exactly why a small business needs AdWords in today’s online world. This article...

How to Drive Traffic To Your Website – is this what you have playing on your mind all day long? Then this article is for you; keep on reading to find out how to drive traffic to your website with these 7 easy strategies and how you business will benefit. Why You Need Website Traffic...

You don’t have to be an experienced entrepreneur or a marketing expert to notice that how we do business and how we act as consumers have changed significantly in the last few years. The abundance of products and services is higher than ever, multiple niches have developed, and we interact with brands mainly online. What...

The written word is present everywhere these days. Even if we like to say that a good image is worth 1000 words, the written part of your marketing campaign remains the most important success factor. “Who can’t write?” you might think, but the fact is it takes both inspiration and business acumen to write an...

What is remarketing you ask? Well, it is simply the nurturing of your existing customers or prospects and is just as important as generating new leads. In fact, it is easier to market again to people who have already expressed their interest in your products or services than to attract new leads, and this is...