Category: Online Marketing

The boom in social media marketing has allowed businesses to reach a wider market than they ever thought they could. If you want the best bang for your buck, Facebook advertising gives you the highest return on investment (ROI) among all social media platforms. No wonder that more than two thirds of businesses worldwide are...

According to Norton’s Cyber Security Report, nearly a billion people from 20 countries were victims of cybercrime last year. These include debit or credit card fraud, online scams, click baits, and your usual virus and other security threats. In Australia alone, government data revealed that 24,000 attacks were recorded in the first quarter of 2017....

Landing on the top spot of Google’s search engine results is the Holy Grail in digital marketing. There’s the never ending organic traffic, a significant increase in sales, and acquisition of new customers, among other things. However mind you, the journey towards the most coveted spot in Google Ranking is a long campaign. You need...

It is not enough for a business to use various media platforms in generating new leads and converting these leads to sales. Ultimately, your online content will drive traffic to your website and will help increase brand recognition. However, the success of your content marketing lies in your content strategy and content core. Integrating what...

We are not all alike. This is something that all marketers should live by. That’s why it is a must for businesses to take into consideration the behaviour of consumers from each generation — the Baby Boomers, Gen X, Gen Y, and Gen Z. According to an article published by the Journal of Behavioral Studies...

As a business owner you start to become more and more aware that in the era of online marketing, gaining competitive advantage is not easy. One of the most important aspects is customer service quality, which can make the difference between success and failure. However, ensuring customer service at the highest standards can be difficult...

2018 has a lot of new things to bring to Australian businesses in terms of online marketing and website capabilities. One of the phrases you have probably heard recently is “Progressive Web Apps”, and you may be wondering what they are, how they can benefit your business, and how you could implement them in case...

If you too like many Australian business owners have implemented a mobile-friendly website, you are probably looking for ways to optimise your users’ experience. You want to increase your website’s conversion rates and surely, obtain higher profits. Speed has always been important to Internet users, and given the immense amount of information available online these days,...

Why read about the latest digital marketing trends which will dominate online marketing in 2018? They couldn’t be too different from the new marketing strategies announced a year ago, when 2017 was just around the corner, right? Well, we know you may be busy, but if you are also planning your digital marketing strategy for...

If you are a regular Internet user you have probably noticed that the majority of websites display a green browser bar or have their name written in green in the browser bar, followed by https://”. But what does this represent? If you have a website of your own, you absolutely need to be aware of...