Google’s Mobile First Index has hit Australian Businesses
Two years ago, Google made a big announcement about significant changes in their indexing algorithm. Gary Illyes, Google’s webmaster trend analyst, states that the tech giant is shifting to a mobile first index. This means that mobile friendly websites will have a better edge at ranking higher in Google’s search results page. While the transition was...
Small Businesses Are Losing Online Opportunities
If you are a small business and still don’t have an online presence in this digital age, then you are missing out opportunities to make it big. While traditional marketing channels, such as print media and TV advertisements, are the go-to of small- and medium-sized enterprises when it comes to growing your customer base, these...
The Ultimate Guide for Facebook Advertising that Works
The boom in social media marketing has allowed businesses to reach a wider market than they ever thought they could. If you want the best bang for your buck, Facebook advertising gives you the highest return on investment (ROI) among all social media platforms. No wonder that more than two thirds of businesses worldwide are...
New Data Breach Laws To Combat the Rise In Cybercrime
According to Norton’s Cyber Security Report, nearly a billion people from 20 countries were victims of cybercrime last year. These include debit or credit card fraud, online scams, click baits, and your usual virus and other security threats. In Australia alone, government data revealed that 24,000 attacks were recorded in the first quarter of 2017....
How To Improve Your Google Ranking!
Landing on the top spot of Google’s search engine results is the Holy Grail in digital marketing. There’s the never ending organic traffic, a significant increase in sales, and acquisition of new customers, among other things. However mind you, the journey towards the most coveted spot in Google Ranking is a long campaign. You need...
Content Core is the Most Important Component of Marketing
It is not enough for a business to use various media platforms in generating new leads and converting these leads to sales. Ultimately, your online content will drive traffic to your website and will help increase brand recognition. However, the success of your content marketing lies in your content strategy and content core. Integrating what...
The Complete Guide To Generational Marketing
We are not all alike. This is something that all marketers should live by. That’s why it is a must for businesses to take into consideration the behaviour of consumers from each generation — the Baby Boomers, Gen X, Gen Y, and Gen Z. According to an article published by the Journal of Behavioral Studies...
Chatbots On The Rise In Online Marketing
As a business owner you start to become more and more aware that in the era of online marketing, gaining competitive advantage is not easy. One of the most important aspects is customer service quality, which can make the difference between success and failure. However, ensuring customer service at the highest standards can be difficult...
Progressive Web Apps – New Type of Web User Experience
2018 has a lot of new things to bring to Australian businesses in terms of online marketing and website capabilities. One of the phrases you have probably heard recently is “Progressive Web Apps”, and you may be wondering what they are, how they can benefit your business, and how you could implement them in case...
What Are Accelerated Mobile Pages & How Can They Help Your Business?
If you too like many Australian business owners have implemented a mobile-friendly website, you are probably looking for ways to optimise your users’ experience. You want to increase your website’s conversion rates and surely, obtain higher profits. Speed has always been important to Internet users, and given the immense amount of information available online these days,...
