Category: Online Marketing

As a business owner you start to become more and more aware that in the era of online marketing, gaining competitive advantage is not easy. One of the most important aspects is customer service quality, which can make the difference between success and failure. However, ensuring customer service at the highest standards can be difficult...

2018 has a lot of new things to bring to Australian businesses in terms of online marketing and website capabilities. One of the phrases you have probably heard recently is “Progressive Web Apps”, and you may be wondering what they are, how they can benefit your business, and how you could implement them in case...

If you too like many Australian business owners have implemented a mobile-friendly website, you are probably looking for ways to optimise your users’ experience. You want to increase your website’s conversion rates and surely, obtain higher profits. Speed has always been important to Internet users, and given the immense amount of information available online these days,...

Why read about the latest digital marketing trends which will dominate online marketing in 2018? They couldn’t be too different from the new marketing strategies announced a year ago, when 2017 was just around the corner, right? Well, we know you may be busy, but if you are also planning your digital marketing strategy for...

If you are a regular Internet user you have probably noticed that the majority of websites display a green browser bar or have their name written in green in the browser bar, followed by https://”. But what does this represent? If you have a website of your own, you absolutely need to be aware of...

Small business owners are often proud about their achievements and professional life for good reasons: small businesses provide personalised customer service, have a loyal customer base that supports you no matter what, and innovation is easier to attain in smaller firms compared to large enterprises. Entrepreneurs owning a small company may be logging more hours...

Visual Marketing is now providing ongoing SEO and Google Adwords with NO MORE LOCKED-IN CONTRACTS*. While we do recommend a minimum commitment of 3 months to fine-tune your PPC campaign including split testing etc. and it can take longer than that to gain good traction for your SEO campaign, we certainly won’t hold you to...

All marketing experts praise the power of social media these days and advise business owners to have an intense activity on social networks. If you are reading this article, you have probably already tried to use social media marketing to your advantage, but failed to uncover its full potential. Truth is social media is not...

Having a website for your business puts you ahead of your competition, but this is not sufficient to have a powerful online presence. What you publish on your website and how you promote your brand online also matters, and one of the most important aspects when it comes to online marketing is having a good...

A well-known rule in marketing, both traditional and online, is that the greater the exposure, the higher your visibility. When your potential customers see your brand multiple times and you start to become familiar, your chances of attracting paying customers are higher. But staying visible is an expensive process, you might say. Well, it depends on...