Category: Online Marketing

Every business with a website is looking to increase their visibility online and boost traffic, but not everyone is taking the right measures to attain this objective and boost their google ranking. Some are still looking for shortcuts, but nowadays you can’t fool search engines. And, more importantly than that, you can’t fool the visitors...

Nowadays, if you are not on any social media platforms, you just about don’t exist; this particularly applies for businesses as well. Having a website is essential, but a social media presence through use of social media marketing is even more important, as these days most potential customers will conduct a quick search and look...

Social media is one of the fastest growing networks over the past 10 years, with new features and trends developing at a very rapid pace. The private sector is the first to adopt innovations, because profitability depends on a business’s ability to stand out from the crowd, communicate persuasively, and offer more than its competitors....

Social media is constantly changing, so leading industry experts are always keeping an eye on the latest developments in the field. Novelties are extremely diverse and include new social media platforms, innovative features, updates, shifts in consumer behaviours, new ways to provide customer service, and many others. The social media marketing trends of 2019 offer...

Every year, new technologies come out, existing technologies get smarter, and prospects get savvier. The beginning of a new year is usually the moment when marketing experts and enthusiasts turn their attention to the latest digital marketing trends. By reading this post about the Digital Marketing Trends of 2019, you will discover that some of...

The holiday season is fast approaching and most people are preparing for activities such as shopping for gifts, preparing Christmas dishes, reuniting with friends and families, or planning for the New Year Eve’s party. For those who own a business, the holiday season is more than a time to relax, to spend quality time with loved...

Your business has had a website for a while, but traffic is rather low and you feel you are not getting enough value for the money you have spent? One of the most common website failure causes is lack of proper search engine optimisation or SEO. Many small business owners think that a website will...

The increasing trend of social media users across all platforms paved the way for an effective and efficient means for businesses to reach a wider market. In fact, research shows that Social Media users in Australia are some of the most active in the world, with around 60% of the country’s population an active user...

In the year 2018, an online presence can make a business. And we say that literally. On the one hand, lots of businesses have started online in the last years, and it’s common these days to establish a small company without having a brick-and-mortar location open to customers. On the other hand, corporate giants which...

Take a look at your calendar and check the date – we are mid-October. This means that we have only 10 weeks to go to Christmas. 10 weeks! The holiday season is coming fast. And when you are busy preparing for it, December 25 is coming even faster! How are you preparing for the upcoming...