Tag: digital marketing strategies

The two well-known digital ad giants, Google and Facebook, have simplified the way small businesses are doing mobile marketing. The tools provided by Google and Facebook enable entrepreneurs to get excellent results at lower costs and with less effort than ever before. However, there is a flip-side of the coin with these online marketing techniques;...

Many small business owners are dealing with the following situation; they have a valuable product or service, they have a good website, they try various SEO techniques, and yet the number of customers visiting their physical location is limited. As a result, they lose their trust in digital marketing solutions as they see their efforts...

If you own a small business, you are probably wondering which promotion techniques provide good value for your money and which are not so good solutions for your company. In this article, we will be dealing with the advertising part of your business’s promotion strategy and will be focusing on online advertising. True enough, the world...

The immense popularity of social media has caused many online marketing experts to hurry and declare email marketing dead. Nevertheless, time proved naysayers wrong and now we know that email marketing is the best channel in terms of return on investment. 89% of marketers say that email marketing is their primary channel for lead generation,...

Customer reviews is a great way to lend credibility to your site and your brand. This marketing technique works so well because potential customers don’t trust what brands say about themselves, but rather look for other people’s opinions when it comes to making a purchasing decision. When a customer doesn’t have word-of-mouth available, they start...

PPC (Pay Per Click) advertising is a very effective marketing technique, as it allows you to reach your potential customers fast and promote your products and services intensively. However, many business owners postpone the moment they start using it because it requires a bit of extra work. This is understandable; it is recommended to hire...

For 2017 it is expected that there will be 19.4 million mobile phone users in Australia – which means that almost 80% of Australians own a mobile phone. This statistic leads to the following question – how can your business benefit from the world’s addiction to mobile phones? The answer is Mobile Marketing. Here are...

Determined to stick to your New Year resolutions this year? If those resolutions refer to your business, we encourage you to take a moment now as we move into the busy post-holiday period of 2017, to think strategically and develop your digital marketing plan for the year. It’s as easy as following these 3 simple...

You don’t have to be an experienced entrepreneur or a marketing expert to notice that how we do business and how we act as consumers have changed significantly in the last few years. The abundance of products and services is higher than ever, multiple niches have developed, and we interact with brands mainly online. What...

Business plan…. checked! Tax ID… checked! Identifying potential clients… checked! Launching a website… checked! But wait, your work is not over yet! One of the most common mistakes that business owners make is just having a website designed for their business and then forgetting about it. This may have been acceptable years ago, at the...