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Tag: cost effective marketing

Home > Latest News > cost effective marketing
NewsJacking

What is Newsjacking & How to Use it?

October 14, 2014 | Posted by John Bond | in General News, Online Marketing

Public relations had already been a well-established practice, almost one hundred years old, when a few years ago online communication tools began to gain more prominence than ever.  The way PR practitioners influence audiences and gain awareness and trust for the organisations they represent has changed for good. If just 10-15 years ago you would...

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Content Marketing

Content Marketing is more than just Hype

September 9, 2014 | Posted by John Bond | in Content Marketing, General News, Online Marketing, Social Media

Case study: Commonwealth Bank Although some forms of content marketing have been around for quite some time, it is only the last decade that has marked an unprecedented evolution of the domain and the crystallisation of content marketing as a standalone and well-defined area of expertise. It is impossible to access some content marketing-related learning...

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email-marketing benefits

So What are the Benefits of Email Marketing?

May 19, 2014 | Posted by John Bond | in Email Marketing

Benefits of Email Marketing Email Marketing has been around for many years now and when done effectively can be a great tool for communicating with your client base or greater database – What are the Benefits of Email Marketing? Whether your into disseminating information, building your email list or increasing your sales – email marketing is...

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