What is Newsjacking & How to Use it?
Public relations had already been a well-established practice, almost one hundred years old, when a few years ago online communication tools began to gain more prominence than ever. The way PR practitioners influence audiences and gain awareness and trust for the organisations they represent has changed for good. If just 10-15 years ago you would...
Content Marketing is more than just Hype
Case study: Commonwealth Bank Although some forms of content marketing have been around for quite some time, it is only the last decade that has marked an unprecedented evolution of the domain and the crystallisation of content marketing as a standalone and well-defined area of expertise. It is impossible to access some content marketing-related learning...
So What are the Benefits of Email Marketing?
Benefits of Email Marketing Email Marketing has been around for many years now and when done effectively can be a great tool for communicating with your client base or greater database – What are the Benefits of Email Marketing? Whether your into disseminating information, building your email list or increasing your sales – email marketing is...
