PPC (Pay Per Click) advertising is a very effective marketing technique, as it allows you to reach your potential customers fast and promote your products and services intensively. However, many business owners postpone the moment they start using it because it requires a bit of extra work. This is understandable; it is recommended to hire a PPC professional as it takes know-how in order to do it properly. You may discover by yourself how to get your ad on Google search or Facebook, but keyword research is not easy, and wrong ad copy could result in low conversions.
The general idea about Pay Per Click is that it allows you to reach targeted audience fast by specifying who will see your ads (either by entering specific keywords or demographic characteristics) and you only pay when someone performs an action on your ad. This means that no dollar is spent on the wrong audience and you achieve a high return on investment rate. The average conversion rate for PPC is 3.5% and for every dollar invested, you generate $4 revenue – it’s not bad at all, so let’s get deeper into the subject and see what the main reasons why you need a Google AdWords campaign are.
Pay Per Click is Cost-effective
The first advantage of PPC you will notice is that every dollar is spent wisely, as long as you make the right settings in term of demographics and choose the right keywords. Pay Per Click can be very effective for small budgets and permits you to test multiple messages and pricing options until you find the combination providing the best results.
PPC allows you to advertise where your market is and nowadays the large majority of consumers are using mobile devices. Reaching those who use smartphones and tablets means reaching the entire market.
Works great for service and professional industries
Types of businesses that find the strongest advantages in implementing PPC campaigns are plumbers, tree loppers, electricians, lawyers, accountants and so many other professionals that are servicing customers in a certain geographical area. Given that Pay Per Click allows you to advertise to people living in a given area, you will spend your money just on potential customers from the region you serve.
Fastest method to get targeted users
The moment when you launch your PPC campaign, you can already have potential customers clicking on your ads and reaching your website landing pages. You can closely monitor your results as well, and make improvements over the course of your marketing campaign. The research part where you determine your audience and the right keywords is on the other hand, the longest part of developing a PPC campaign.
Works perfect with other digital marketing channels
PPC should be a part of your marketing strategy, as it integrates perfectly with other techniques. For instance, launching a PPC campaign will also determine you to design a killer landing page, and identifying the keywords delivering the best performance will also help you to improve your SEO and write better content.
Can execute advanced marketing techniques
Re-targeting or re-marketing is one of the cutting-edge marketing techniques developed in the last years, and statistics suggest that sales campaigns targeted to existing customers can have conversion rates up to 70%. When someone has already visited your website, you already know they are interested in your products; in order to avoid bothering customers, with Google AdWords you can choose how many times someone will see your ads every day.
In the end, a vital aspect for any marketing technique is being able to determine its efficiency by measuring results in an accurate manner. If you publish a print ad, you never know exactly how many people have reacted to it, but with PPC you have access to information such as the number of people who have clicked on your ad and eventually made a purchase.
Many small business owners underestimate the benefits of Pay Per Click and as a result, they are missing out on a big opportunity to grow their online businesses fast and in a controlled and profitable manner. PPC (Google AdWords) is important for online business success and a necessary component for a complete and successful digital marketing campaign. At VMA we have the expertise needed to make the right settings for your PPC campaign and have your ad displayed to those customers who will be looking forward to buying from you. Contact us today to create together the perfect PPC campaign for your business!