Web designing is a lot more than just producing the perfect looking website. Sadly, many people don’t realise this and as a result, they tend to just focus on making the site visually appealing.
The advantages of getting a website created and posted online depend upon the nature of your small business, what you are promoting; and to the extent of which you choose to utilise the technology accessible to you.The degree of the technology you decide to make use of usually is dependent upon numerous factors, the primary one being price range restraints. Nevertheless when setting a budget for website design, it’s worth noting that the web is quickly becoming the primary channel for promoting and selling your business to potential customers wherever they are in the world 24/7. This means you need to aim in making or having your website designed for you at the absolute best way to showcase your business & what you are promoting online. Your web site isn’t unlike a shop window similar to those in a shopping mall, if customers like the product displayed in the window, they are going to go into the store and possibly purchase your product. In essence, your website is your virtual storefront; whether your selling products or your services, so it is very important to think about the various components required in making one of the best web sites you could potentially have to suit your needs.
Since a website gives you an online presence 24/7, you may want to optimise your site by considering the value of its accessibility, overall visual design, usability and great content for your potential visitors.
A recent client of ours had one of the best looking sites I’ve seen in a while, but it was a full flash site and unfortunately could not get indexed or ranked by the search engines because of it.
Basically, the site should be – must be easy to find for users who wish to view your content. Considering many ways users may view your content increases the chances of getting and retaining visitors. Also, browser compatibility may be one of the issues as you should now consider the viability of publishing for popular kinds of media. In this matter, security should also be a priority. You may want to set security settings all over your site to prevent hackers.
The visual design of your site directly contributes to your web traffic. It should have some designs to make it appealing, but not too exaggerated to the point that loading plug-ins, images etc. can take too long. The design is mainly for the attracting-the-users part. Otherwise, the potential visitor may grow tired of waiting and may just navigate away and find some other site. It should also have a “Call to Action” to entice visitors to go to that next step to becoming potential customers.
A website that is easy to find and has a good overall design is useless if it is not functional. Meaning, your site has to have good navigation to easily access different contents. Links should all be working. There should also be options for users like registration, subscription to newsletters and updates. This includes getting found in the major search engines – so make sure your site is optimised for them.
Lastly, a website with the above points is no good without having great content, this means the products and services you want to sell. Your contents need to clearly demonstrate what it is that your business has to offer. What you have to offer them is basically why users will view your site in the hope of seeing just what they need.
Combining all those elements will surely give you a boost on your way to virtual success. However, one more thing we may add is about being genuine. Many are already catching up with integrating the use of the internet in their businesses, and you may want to stand out above your competitors to build your brand online.
Build your own website and apply all these elements so you can maximise your marketing investment. If you can’t build your own – commission a professional to do it for you – but remember that they must also be able to optimise it for search engines so you can get found. Get started today!
Source: Visual Marketing