Website Design Mistakes that Drive Customers Away
You know you have a great product, you consider yourself better than your competition, and customer service is great, but your company has not achieved great success yet. Our advice is to look at your website as it might be doing a disservice to your business. For most prospects, your small business is an unknown quantity,...
6 Common Email Marketing Mistakes
The immense popularity of social media has caused many online marketing experts to hurry and declare email marketing dead. Nevertheless, time proved naysayers wrong and now we know that email marketing is the best channel in terms of return on investment. 89% of marketers say that email marketing is their primary channel for lead generation,...
How to Obtain those Important Customer Reviews
Customer reviews is a great way to lend credibility to your site and your brand. This marketing technique works so well because potential customers don’t trust what brands say about themselves, but rather look for other people’s opinions when it comes to making a purchasing decision. When a customer doesn’t have word-of-mouth available, they start...
2017 is the Year of Mobile Marketing!
For 2017 it is expected that there will be 19.4 million mobile phone users in Australia – which means that almost 80% of Australians own a mobile phone. This statistic leads to the following question – how can your business benefit from the world’s addiction to mobile phones? The answer is Mobile Marketing. Here are...
Implementing a Successful Digital Marketing Plan for 2017!
Determined to stick to your New Year resolutions this year? If those resolutions refer to your business, we encourage you to take a moment now as we move into the busy post-holiday period of 2017, to think strategically and develop your digital marketing plan for the year. It’s as easy as following these 3 simple...
Digital Marketing Rapidly on the Rise
In the past few years, every business owner from virtually any industry has become aware of the huge benefits provided by digital marketing. These days, digital marketing is constantly growing with one-third of the entire global marketing spending. Statistics show that the offline mediums (print, TV, radio) spend has dropped from 91% in 2006 to...
Digital Marketing Trends of 2017
The end of the year is a moment to draw the line and to reflect on past achievements – what your company’s profit was this year, how much you’ve grown, and if you have managed to attain your objectives. But since every end is a new beginning, December is also a time of renewal, a...
Fundamental Guide for a Lead Generating Website
Just 50% of all Australian businesses of all Australian businesses included in a survey had an online presence back in 2015, so if your business has a website, good news – you already have an advantage over many of your competitors. However, just being online is not a guarantee of success, what you must have...
Your Essential Social Media Marketing Guide
Social media has become a vital part of online marketing strategies in the last few years. Many other promotional techniques businesses are using can become more effective by employing a social media marketing strategy. Let’s take website content, for instance – if you want more people to have access to your web pages and blog...
How to Create a Successful Christmas Social Media Marketing Campaign
If you are a business owner, the Christmas period will be a very busy one for you. It if often the busiest and most vibrant time of the year for Australian businesses across multiple industries and it’s important that every business is well prepared for the Christmas period so you can maximise your sales opportunities. Your...
