Category: General News

Every online marketing article or guide you’ve been reading lately states a small business needs AdWords. Everybody in the industry seems to go for it, but you still don’t know why you should advertise on Google? Keep on reading to find out exactly why a small business needs AdWords in today’s online world. This article...

How to Drive Traffic To Your Website – is this what you have playing on your mind all day long? Then this article is for you; keep on reading to find out how to drive traffic to your website with these 7 easy strategies and how you business will benefit. Why You Need Website Traffic...

Website Hacking – you’ve seen it in the movies or read about it in the news, but did you ever think it can happen to you too? If you are a small business owner and have a website, you should think about it seriously. Not only large corporations get hacked, but also smaller enterprises, and...

Everybody knows it, people respond to Video Marketing more than text and it is easy to explain why – our brains prefer to process moving visuals rather than written content. Actually, we process visuals 60,000 times faster than we process text, and this hasn’t changed too much since the time of our ancestors who used...

Content Marketing for business is a very popular term in today’s marketing world, and yet many marketers still fail to understand what it is and how to use it efficiently. It’s easy to get lost between social media posts, eBooks, and blog articles, and forget why you’re doing it in the first place and why...

You don’t have to be an experienced entrepreneur or a marketing expert to notice that how we do business and how we act as consumers have changed significantly in the last few years. The abundance of products and services is higher than ever, multiple niches have developed, and we interact with brands mainly online. What...

Business plan…. checked! Tax ID… checked! Identifying potential clients… checked! Launching a website… checked! But wait, your work is not over yet! One of the most common mistakes that business owners make is just having a website designed for their business and then forgetting about it. This may have been acceptable years ago, at the...

Do you know what online marketing technique has the highest return on investment? Since you have already read the title, here are the top 7 email marketing latest trends. Email marketing produces an average ROI of 4,300%, more than PPC advertising, social media marketing, direct marketing, or content marketing. It delivers the best performance when it...

Small businesses are often slow with adopting new technologies due to more restrictive budgets and lack of resources. For every emerging tech trend, small business owners ask themselves the following question: “Does it make any sense?” And it’s not a bad question at all. Why Business Needs a Mobile App?  Today its mobile apps’ time:...

These days if you don’t have a website you’re not really serious about business – but not mobile friendly website is just plain dumb! Mobile friendly websites (or responsive design) have been around for many years now – we have been creating responsive websites for over 3 years. While it may not have been a priority...