Why You Need A Website Maintenance Plan
Maintenance costs are often overlooked in a variety of fields and especially by small business owners. Having a limited budget means that you will allocate resources for a web presence, however, when it comes to maintaining your website, the first thought is “We’ll see about that…”. In this article, we’ll explain why a website maintenance...
Why Local SEO is so Important
Many small business owners are dealing with the following situation; they have a valuable product or service, they have a good website, they try various SEO techniques, and yet the number of customers visiting their physical location is limited. As a result, they lose their trust in digital marketing solutions as they see their efforts...
6 Reasons Why You Need Online Advertising
If you own a small business, you are probably wondering which promotion techniques provide good value for your money and which are not so good solutions for your company. In this article, we will be dealing with the advertising part of your business’s promotion strategy and will be focusing on online advertising. True enough, the world...
Marketing Strategies for SMB’s
When you start a small business, marketing seems like the last priority on your budget list. Small business owners need to meet multiple objectives in a relatively short time and have a limited amount of money available. So, if you have recently launched a start-up or small business, you may not have enough funds to...
Website Design Mistakes that Drive Customers Away
You know you have a great product, you consider yourself better than your competition, and customer service is great, but your company has not achieved great success yet. Our advice is to look at your website as it might be doing a disservice to your business. For most prospects, your small business is an unknown quantity,...
6 Common Email Marketing Mistakes
The immense popularity of social media has caused many online marketing experts to hurry and declare email marketing dead. Nevertheless, time proved naysayers wrong and now we know that email marketing is the best channel in terms of return on investment. 89% of marketers say that email marketing is their primary channel for lead generation,...
How to Obtain those Important Customer Reviews
Customer reviews is a great way to lend credibility to your site and your brand. This marketing technique works so well because potential customers don’t trust what brands say about themselves, but rather look for other people’s opinions when it comes to making a purchasing decision. When a customer doesn’t have word-of-mouth available, they start...
2017 is the Year of Mobile Marketing!
For 2017 it is expected that there will be 19.4 million mobile phone users in Australia – which means that almost 80% of Australians own a mobile phone. This statistic leads to the following question – how can your business benefit from the world’s addiction to mobile phones? The answer is Mobile Marketing. Here are...
Implementing a Successful Digital Marketing Plan for 2017!
Determined to stick to your New Year resolutions this year? If those resolutions refer to your business, we encourage you to take a moment now as we move into the busy post-holiday period of 2017, to think strategically and develop your digital marketing plan for the year. It’s as easy as following these 3 simple...
Digital Marketing Rapidly on the Rise
In the past few years, every business owner from virtually any industry has become aware of the huge benefits provided by digital marketing. These days, digital marketing is constantly growing with one-third of the entire global marketing spending. Statistics show that the offline mediums (print, TV, radio) spend has dropped from 91% in 2006 to...
