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Business plan…. checked! Tax ID… checked! Identifying potential clients… checked! Launching a website… checked! But wait, your work is not over yet! One of the most common mistakes that business owners make is just having a website designed for their business and then forgetting about it. This may have been acceptable years ago, at the...

Do you know what online marketing technique has the highest return on investment? Since you have already read the title, here are the top 7 email marketing latest trends. Email marketing produces an average ROI of 4,300%, more than PPC advertising, social media marketing, direct marketing, or content marketing. It delivers the best performance when it...

Most smart businesses are now online and using social media – but many are making common social media mistakes when doing their daily posts. If you own a small business, chances are you’re looking to interact with your customers on social networks and promote your products and services on platforms like Facebook, Twitter, or LinkedIn....

Small businesses are often slow with adopting new technologies due to more restrictive budgets and lack of resources. For every emerging tech trend, small business owners ask themselves the following question: “Does it make any sense?” And it’s not a bad question at all. Why Business Needs a Mobile App?  Today its mobile apps’ time:...

These days if you don’t have a website you’re not really serious about business – but not mobile friendly website is just plain dumb! Mobile friendly websites (or responsive design) have been around for many years now – we have been creating responsive websites for over 3 years. While it may not have been a priority...

The written word is present everywhere these days. Even if we like to say that a good image is worth 1000 words, the written part of your marketing campaign remains the most important success factor. “Who can’t write?” you might think, but the fact is it takes both inspiration and business acumen to write an...

What is remarketing you ask? Well, it is simply the nurturing of your existing customers or prospects and is just as important as generating new leads. In fact, it is easier to market again to people who have already expressed their interest in your products or services than to attract new leads, and this is...

Many of us make personal New Years’ resolutions, whether we like to admit it or not. We secretly decide to change various aspects of our lives, but these resolutions are usually forgotten in a month or two by most. Things can work out completely different if your want to kick-start your business in 2015. We...

Imagine if your subscribers received personalised content that significantly increases the chances of buying your service or product.  For instance, sending your subscribers emails based around their preferences and likes will considerable enhance the likelihood of them opening your emails and furthermore – read more as the content is relevant to them. All these and...

Nowadays websites are easier to build than ever. Modern content management systems enable almost anyone to build their own website, even if they don’t have solid coding knowledge. At the first sight, a DIY website seems like a good idea because, theoretically, you save money. Why pay a web designer when your budget is limited...