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The written word is present everywhere these days. Even if we like to say that a good image is worth 1000 words, the written part of your marketing campaign remains the most important success factor. “Who can’t write?” you might think, but the fact is it takes both inspiration and business acumen to write an...

What is remarketing you ask? Well, it is simply the nurturing of your existing customers or prospects and is just as important as generating new leads. In fact, it is easier to market again to people who have already expressed their interest in your products or services than to attract new leads, and this is...

Many of us make personal New Years’ resolutions, whether we like to admit it or not. We secretly decide to change various aspects of our lives, but these resolutions are usually forgotten in a month or two by most. Things can work out completely different if your want to kick-start your business in 2015. We...

Imagine if your subscribers received personalised content that significantly increases the chances of buying your service or product.  For instance, sending your subscribers emails based around their preferences and likes will considerable enhance the likelihood of them opening your emails and furthermore – read more as the content is relevant to them. All these and...

Nowadays websites are easier to build than ever. Modern content management systems enable almost anyone to build their own website, even if they don’t have solid coding knowledge. At the first sight, a DIY website seems like a good idea because, theoretically, you save money. Why pay a web designer when your budget is limited...

Public relations had already been a well-established practice, almost one hundred years old, when a few years ago online communication tools began to gain more prominence than ever.  The way PR practitioners influence audiences and gain awareness and trust for the organisations they represent has changed for good. If just 10-15 years ago you would...

Case study: Commonwealth Bank Although some forms of content marketing have been around for quite some time, it is only the last decade that has marked an unprecedented evolution of the domain and the crystallisation of content marketing as a standalone and well-defined area of expertise. It is impossible to access some content marketing-related learning...

To market your business successfully on Facebook, you need to implement certain strategies and understand the unique opportunities Facebook offers, and how it differs from other traditional media. Just as you wouldn’t run a standard TV or radio advertisement, you shouldn’t market on Facebook the same way as you would market in a magazine or even...

Having a user-friendly website which is both technically strong and visually attractive is a must for any business nowadays. The number of companies neglecting the online part of their strategy is decreasing and with so much competition out there, choosing the right web designer becomes a crucial decision. Not to mention that you need an...

Email marketing in Australia or anywhere in the world is an important and powerful marketing strategy and knowing how to Create an Effective Email Marketing Campaign is a must. Email campaigns, email marketing software and newsletter software help marketers convey their products or services, build “virtual rapport” with their prospects, collect important statistics and, most...