Don’t just count on Google and Facebook for your Mobile Marketing
The two well-known digital ad giants, Google and Facebook, have simplified the way small businesses are doing mobile marketing. The tools provided by Google and Facebook enable entrepreneurs to get excellent results at lower costs and with less effort than ever before. However, there is a flip-side of the coin with these online marketing techniques;...
Key Attributes of a Successful Website
Having a website for your business is a must in today’s technological world, but even so, only around half of small businesses have a website and even fewer have a website that is successful. A successful website is one that generates leads which turns into customers. The key website attributes that create a successful website...
Why You Need A Website Maintenance Plan
Maintenance costs are often overlooked in a variety of fields and especially by small business owners. Having a limited budget means that you will allocate resources for a web presence, however, when it comes to maintaining your website, the first thought is “We’ll see about that…”. In this article, we’ll explain why a website maintenance...
Why Local SEO is so Important
Many small business owners are dealing with the following situation; they have a valuable product or service, they have a good website, they try various SEO techniques, and yet the number of customers visiting their physical location is limited. As a result, they lose their trust in digital marketing solutions as they see their efforts...
6 Reasons Why You Need Online Advertising
If you own a small business, you are probably wondering which promotion techniques provide good value for your money and which are not so good solutions for your company. In this article, we will be dealing with the advertising part of your business’s promotion strategy and will be focusing on online advertising. True enough, the world...
Marketing Strategies for SMB’s
When you start a small business, marketing seems like the last priority on your budget list. Small business owners need to meet multiple objectives in a relatively short time and have a limited amount of money available. So, if you have recently launched a start-up or small business, you may not have enough funds to...
Website Design Mistakes that Drive Customers Away
You know you have a great product, you consider yourself better than your competition, and customer service is great, but your company has not achieved great success yet. Our advice is to look at your website as it might be doing a disservice to your business. For most prospects, your small business is an unknown quantity,...
6 Common Email Marketing Mistakes
The immense popularity of social media has caused many online marketing experts to hurry and declare email marketing dead. Nevertheless, time proved naysayers wrong and now we know that email marketing is the best channel in terms of return on investment. 89% of marketers say that email marketing is their primary channel for lead generation,...
How to Obtain those Important Customer Reviews
Customer reviews is a great way to lend credibility to your site and your brand. This marketing technique works so well because potential customers don’t trust what brands say about themselves, but rather look for other people’s opinions when it comes to making a purchasing decision. When a customer doesn’t have word-of-mouth available, they start...
Why your business needs a Pay Per Click Campaign
PPC (Pay Per Click) advertising is a very effective marketing technique, as it allows you to reach your potential customers fast and promote your products and services intensively. However, many business owners postpone the moment they start using it because it requires a bit of extra work. This is understandable; it is recommended to hire...
