Search Engine Marketing (SEM) and Social Media Marketing (SMM) are the methods of using search engines and Social Media platforms as a medium for improving your online visibility. Your online presence and visibility determines the amount of traffic that your page will attract and essentially, as long as you have interesting content and web design, more traffic means more customers.

If you are looking to expand on your business possibilities and further promotion of your products and services to a new or specific audience, then it is likely that SEM & SMM would be beneficial to your cause.

What are the benefits of OM, SEM & SMM?

• It allows your website to reach out to a massive number of prospects in an instant
• It is a more effective means of reaching specifically targeted demographics
• It makes use of reliable tools that help you track how and why visitors find your website

Why should you consider SEM?

When SEM is utilised to its full potential through the right processes, it can be a very powerful marketing tool. If you are uncertain as to whether or not it would be a constructive progression for your company, you should take the below points into consideration;

• 80% of people are now using search engines as a means of finding local businesses
• Search engines own 18 of the top 20 most popular websites, making up for 26.85% of all website traffic
• The top three organic listings are viewed 100% of the time, while the top paid search listing is viewed 50% of the time
• With 65% dominance around the world, Google is now the leading search provider. In Australia alone, 85% of all Internet users cite Google as their 1st choice

Effective SEM Techniques

A lot of techniques and tools are used in the process of SEM, listed underneath are the most commonly used;

• Google Adwords Campaign – If you see small pay per click ads that are displayed on the right side of Google search results, then that's Google Adwords. Its main objective is to provide highly targeted text or image ads based mainly on the targeted keywords that people often use when searching for your services or products.
• Pay Per Click (PPC) – A PPC campaign allows you to list your website at the top of search engine results by advertising the keywords that are highly related to your website or service. And true to its name, you get to pay only when an online visitor clicks on your listing and connects to your website.
• Pay for Inclusion (PFI) – Want your website to be always in the search engine's index? Then PFI is for you. With this campaign, you get to take advantage of search engines that offer pay for inclusion submissions to their index.
• Social Media Marketing (SMM) – This is one of the most popular and widely used form of marketing these days. With the increasing number of Internet users connecting to social media networks today, then all the more your website needs SMM to reach out to this massive audience.

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