Why You Need A Website Maintenance Plan
Maintenance costs are often overlooked in a variety of fields and especially by small business owners. Having a limited budget means that you will allocate resources for a web presence, however, when it comes to maintaining your website, the first thought is “We’ll see about that…”. In this article, we’ll explain why a website maintenance plan should be a priority for your small business, and how in fact it should not be an extra burden on your busy schedule.
Similar to a computer or a smartphone, your website should be kept up to date with the latest security and plugin updates, to prevent downtime and make sure it runs smoothly.
Here are the main reasons why you need a website maintenance plan for your small business:
Keeping your website secure
Aside from protecting your website, you are also responsible for ensuring the integrity of your visitors’ data. In order to avoid cyber-attacks, you will need to constantly update your website so it is able to face today’s ever-evolving security requirements. Since hackers and computer viruses get smarter and smarter, your website will need to keep up and be able to withstand cyber threats.
Improving user experience
Think about the way websites looked and functioned 10 or better yet 20 years ago – people back then were used to a limited user experience, but nowadays we couldn’t imagine the Internet less evolved than it is right now. Success in business is about getting customers to trust you, and the mechanisms of inspiring credibility are extremely fine and depend a lot on the website experience you provide.
A lot of work goes into your website, so you absolutely need to make sure all the data is stored in a secure place, just in case anything happens. Regular maintenance gives you access to reliable backup tools and helps to keep all your information safe.
Your website is a digital marketing tool, you’ll put a lot of emphasis on constantly providing new content to users. Updating your website content is a part of good website maintenance plan and adding new information to your website is also easier to do when you don’t have to deal with technical difficulties all the time.
Growing your website traffic
Having a good and updated website simply means you will attract more qualified prospects to your website and more of these prospects will eventually convert to paying customers.
You’ve already spent money on web design and hope now you can stop investing money in your website? Think again – neglecting website maintenance can actually cause more harm and make you support more costs in the long run. What if your website is hacked, or if something else goes wrong and your website goes offline? The costs of repairing these will overcome the maintenance costs you were so pleased to avoid.
VMA can make website maintenance a breeze for you and your business through its convenient and friendly-priced maintenance package. Just call us to discuss your maintenance needs with our representatives, close the deal with us, and then simply stop worrying about website maintenance.
With over 38 years’ experience in Print Media, Sales and Marketing, Online Services & Marketing plus Financial Service industries. John brings a wealth of knowledge to Visual Marketing Australia. As a Certified Google Partner, his Digital Marketing knowledge includes: Web Design & Development, SEO, Mobile App. Development, Online Marketing, Online Video Marketing and Email Marketing Solutions. With 8 years experience of using Zoho CRM it is a natural progression to become and Authorised Consulting Partner so we can now ad Sales and Marketing Automation to the list.