Lead generation websites have proved to be so effective in the past years that they have led to the emergence of a new business model. Before discovering what the benefits of this type of website are, let’s see first of all what a lead generation website actually is.
Definition of lead generation websites
Lead generation is the practice of obtaining user information online, usually in exchange for a piece of information, a product, a service, or a discount. The information can then be used to sell to collected leads. The user information collected by these websites should always include a method of contacting the person.
Is your website generating leads?
There are two common website types that we see on the Internet: old, brochure sites that only provide (usually outdated) information about the business, and lead generation websites that make it possible to collect user information. Ideally, communication should be two-way and this is why lead generation websites are such an asset for a business because they communicate information about the company, but they also allow users to reply and provide information, from contact details to feedback and suggestions.
Now the question is – what type of website do you have?
If you need to switch to a lead generation website, here are some significant benefits that will determine you to update your website:
More appealing to the eye
Most lead generation websites are well-designed and customised rather than using free templates or one-size-fits-all designs. When a website is aesthetically pleasing and you are constantly encouraged to contact them and communicate, your chances of asking for a free estimate or their offers are higher.
Easy to navigate
Functionality is just as important as aesthetics when it comes to websites. A good lead generation website will enable users to have access to any type of information fast and without needing to get over impediments like web pages loading slowly or not displaying important information in full sight.
Clear message and calls to action
Every page on your website should transmit a clear message. For instance, the Home Page should revolve around your unique selling proposition, while the About Page should tell people what makes your company different from others. With lead generation websites, a call to action is featured on every page, telling visitors what is expected of them. If you want your prospects to take action, make sure you feature one call to action on every page and have the entire page supporting it.
Easy to contact
Your online presence is necessary not only for building your reputation but also for helping people to contact you and buy from you. When you build a website with lead generation in mind, calls to action followed by contact information are featured on every page, thus making it easy for prospects to contact your business for information or purchases. Your contact information should include an email and phone number. Even if you don’t necessarily want people to call you, featuring a phone number on your website can make your company look more trustworthy and help you build your brand.
Easy to increase awareness and cultivate loyalty
Subscribe forms for your newsletters are a must on any lead generation website. Email marketing has the highest return on investment among all marketing techniques and keeps people wired to your company news and latest offers. And collecting all those email addresses and customer information is only possible through a lead generation website.
What kind of website do you have? Need to switch to a lead generation one? Visual Marketing Australia can help!