Walk-on Videos (also called Pop-up Videos) utilises ‘Green Screen’ technology to create a transparent background. As these videos are on a separate layer on the webpage, they don’t take up valuable real estate on the site.
While this technology has been around for some time in the film industry (similar to what they use to produce the weather report), its only been over recent times that we have seen this on websites.
The presenter either pops up, or walks onto the screen to deliver their compelling video message or directing the visitor to take action before disappearing.
We are in the process of developing our promotional video, so we hope to have it up within the next few weeks – stay tuned!