Network marketing doesn’t hold too much of a difference from direct sales. Both need people to support them and people to actually promote them. Promoting ones business is extremely important & necessary, especially when the business has just started or hasn’t grown that much and is yet to be known by the mass market.
Network marketing and direct sales are indeed sharing the same concept in some ways but unlike direct sales that uses the power of mass media to advertise a specific product, network marketing, as the name itself implies, uses the power of the web. And this is the point where Twitter Marketing enters. First, let us get a quick recap about how twitter works and what twitter actually does. Twitter is rather simple and is still quite new in the world of networking. What it does is basically updates you on what the world is up to and lets you tell the world what’s going on with you as well. It’s like a more advanced instant messaging tool yet a very simple one. However, twitter is not limited to what you’re doing nor about your whereabouts because Twitter has also been made effective for online markets. And, this is where Twitter has become extremely effective and essential to the world of marketing.
Twitter can be used as a midpoint to engage people in a certain conversation. Same goes in promoting your business. Just talk about your brand once and there will be bunch of eyeballs looking for your blogs and articles. You don’t even have to spend a single cent to get your product advertised. So why would you settle with just marketing strategies that cost you heaps when there are plenty of avenues out there that are free and Twitter is just one of them!
On the other hand, twitter marketing is like relationship marketing. Why is it so? It is about reaching out for supporters and building relationship with them. When relationship has been established, you turn out to be engaged in knowledge sharing. Business would not grow without a proper grasp of knowledge. Knowledge does not only come from you but also from the people who will soon be supporting your business or product. Twitter marketing is an effective way in gaining new customers. You engage with a lot of different people who takes interest in your product and potentially becomes your customer just by doing a couple of posts. Hence, building a relationship leads to building community and finally builds brand awareness. In addition, this marketing strategy gives out a stable and a long-term return on your effort. It can even be effective to get people to switch to your brand without wasting their time or yours. Twitter marketing can be just as effective as calling someone nowadays. While it sound as simple as it seems, when it comes to evolving your business, you have to think outside the square & Twitter is a good start. Twitter marketing is a great way to stay connected with customers and clients while out pacing you competitors. You can communicate to whomever and spread the information the quickest way to get your message out in the public domain – and with some good content or information it may even become viral!
Twitter has contributed a lot when it comes to entrepreneurship and is a great form of network marketing which is a necessity for any business these days.
Author – Visual Marketing Australia