Tag: SEO

Increasing the visibility of their website in search engine results is a priority goal for most business owners.  While Marketers have the ability to invest in both strategies – SEO and PPC, both come with their own advantages and disadvantages. Though their end objective may be the same (gaining immense traffic to your site), but...

The average time a person takes to decide whether they want to stay on a Web page or not is 15 seconds – If they are not happy they will leave, making your business lose a potential customer. Simply having a website for your business is not enough to ensure a powerful online presence. How...

Every business with a website is looking to increase their visibility online and boost traffic, but not everyone is taking the right measures to attain this objective and boost their google ranking. Some are still looking for shortcuts, but nowadays you can’t fool search engines. And, more importantly than that, you can’t fool the visitors...

Landing on the top spot of Google’s search engine results is the Holy Grail in digital marketing. There’s the never ending organic traffic, a significant increase in sales, and acquisition of new customers, among other things. However mind you, the journey towards the most coveted spot in Google Ranking is a long campaign. You need...

Since its birth in the early 90s, SEO has been constantly evolving. The way we optimise websites for search engines differs greatly nowadays from what we had years ago, and these changes are visible with every New Year. SEO will definitely continue to evolve and grow, and in this article we present the main SEO...

A well-known rule in marketing, both traditional and online, is that the greater the exposure, the higher your visibility. When your potential customers see your brand multiple times and you start to become familiar, your chances of attracting paying customers are higher. But staying visible is an expensive process, you might say. Well, it depends on...

Many small business owners are dealing with the following situation; they have a valuable product or service, they have a good website, they try various SEO techniques, and yet the number of customers visiting their physical location is limited. As a result, they lose their trust in digital marketing solutions as they see their efforts...

Getting Found In Google: Beginners Guide To SEO – Search Engine Optimisation or popularly known as SEO is the backbone of any and every online marketing strategy. The first thing to understand over here is that getting found in google search isn’t just a style statement, it is in fact one of the very few methods...

While SEO article writing, content writing, story writing, news writing or even blogging, which is all about informing, entertaining or educating, one might be inclined to think that SEO writing is the same. For those who have discovered a passion for writing, they surely realise that writing is a personal thing. It is for this...

Online marketing or sometimes called Internet marketing is a wide-ranging term for advertising, promoting and selling products or services through the World Wide Web. Because it is all-encompassing, it could mean many different things to a lot of people depending on how they apply and use it on their business and how online marketing works...