Determined to stick to your New Year resolutions this year? If those resolutions refer to your business, we encourage you to take a moment now as we move into the busy post-holiday period of 2017, to think strategically and develop your digital marketing plan for the year.
It’s as easy as following these 3 simple steps:
Step 1- Getting Started
First of all, you need to ask yourself this:
Are my current marketing strategies driving my business?
To find out the answer, you need to review your marketing plan for the last 12 months and focus on the following aspects:
- Which marketing strategies were effective? Which were not and why?
- What was your budget? Did you spend too much or not enough?
- Do you have clear marketing objectives and strategies?
- Has your target market changed?
After an honest analysis of your marketing efforts from last year, you should have a clear indication of how successful or unsuccessful your marketing strategies were. From these answers, you can see exactly where your marketing efforts need to focus this year if you want your business to keep growing.
Step 2-Refresh your Marketing Plan
Marketing plans and strategies can sound daunting and time-consuming. However, you don’t have to completely re-write your marketing plan to refresh your digital marketing strategy. Break it down into small achievable goals that you want to achieve for the year. Start with what you have already and look at how a few minor changes can create high-value r
Here are our top Digital Marketing tips for high-value returns:
Revamp your website
Make sure your website is up-to-date, mobile-friendly, good “call to actions” and that it has an eye-catching design. Your website should be a lead generation tool rather than a brochure about your company. You need to attract potential customers with good quality content.
Update your social media strategy
Posting something on Facebook every once in a while without any results? Firstly, identify which social networks and tactics worked for your business last year and which did not. Start building on what worked. If you are just starting a social media strategy, choose one or two social channels and focus on them first before adding more.
Don’t neglect this marketing tool because it delivers the highest return-on-investment. The average return is $44.25 for every dollar spent on email marketing. Refresh your subscriber list, launch a campaign to add more qualified prospects to your mailing list, and start marketing directly to these audiences who have already expressed their interest in your company.
Revitalise your content
Good content helps you with every aspect of digital marketing. Content is what entertains people and what makes them trust you as an expert in the business. By taking care of your content strategy, you will improve your website’s SEO and increase your credibility. Keep in mind that video content will be bigger than ever in 2017.
Step 3- Review your Budget
If you are still using more traditional marketing techniques such as TV, radio or print (that is very costly) have you considered how your offline spend can be translated to digital channels? Digital marketing strategies are not only cost-effective and simple to measure but offer real-time results. The price difference between printing newsletters/flyers compared to email marketing and other digital strategies is quite substantial.
So now you’re eager to launch your business again and take it where it deserves?
Make the decision to improve your business now and call to VMA services. We have the time, expertise, and commitment needed to design effective digital marketing strategies for your business. Tell us what you would like to achieve and let us implement a digital marketing plan tailored to the needs of your business. VMA provides the following services at the highest standards:
- Web design and development
- Online video for businesses
- Email marketing
- Pay Per Click (Google AdWords Campaign)
- Social Media Marketing
Call us today and let’s make 2017 the best year for your business so far!
Don’t forget to download now your Free Guide “10 Low Cost-effective Marketing Strategies'” that will SKYROCKET your sales in 2017!