A Google optimised website is mandatory nowadays to strengthen your footprints on the digital spectrum.
However, it’s a common misconception to treat SEO and web design as separate disciplines. In reality, they work best when used together to build a strong, positive relationship with Google from the ground up.
In fact, combining SEO and web design accelerates your success, ensuring your website achieves superior visibility in search results.
To succeed, you need to use SEO and web design together. This will help you create a website optimised for Google and free of mistakes. A website’s visual appeal and user experience are critical for landing on Google’s first page.
Web design enhances your site’s responsiveness and interactivity, while SEO increases its visibility in search results. Used together, they deliver powerful, rapid results.
Remember that it takes much more effort to make a mark at Google than merely adding certain keywords. Users judge your site on the entire experience. To earn their trust, you must perfect the synergy between SEO and design.
We have got it all sorted for you. Here are the five most effective ways to use SEO and web design for building rapport with Google and get higher search ranking.
Mobile-Friendly Website:
In a key announcement in 2017 on its Webmaster Blog, Google changed its focus. It decided to index mobile-friendly websites first, instead of desktop versions. This decision makes perfect sense in our fast-paced digital age.
Today, people use their mobile phones for everything—from shopping and finding restaurants to searching for educational programs. Therefore, a mobile-friendly website is essential for ranking at the top of Google’s search results.
A Quartz report from the well-known agency Zenith showed that almost 70% of web traffic in 2017 came from mobile devices, mainly smartphones. This trend has continued to grow since then. Therefore, if you want to create Google optimised website, you need to follow these steps:
- Invest into the mobile version of your website
- Insert responsive text and appealing, interactive pictures
- Tag everything exactly the way it happens in the desktop version of your website
- Create a design algorithm that can self-adjust to the different sizes of mobile screens
Lastly, get all the above-mentioned elements right and within no time your SEO will also get improved.
Don’t Forget to Make a User Friendly Website:
Are you aware of Google’s concept of Bounce?
Google calls it a bounce when a visitor comes to your website and leaves right away. This happens because they could not find what they needed, like a product, service, or information.
Google believes that it has to align its preferences as per the demands and priorities of the average user. At Google, the user comes first, so whatever is good for them is acceptable at Google. So, while designing your website, you must keep in mind that the design should be:
- Easy to navigate and intuitive
- Users can easily find what they are looking for
- Insert engaging content so that user could spend more time on your site and generate backlinks
All of these aspects are related with the website design. Many people often overlook intuitive design in SEO marketing, which is unfortunate. However, Google gives it the attention it deserves.
If your website isn’t easy to navigate, Google doesn’t like it and won’t suggest its users to check it out. Web design and SEO are connected ideas. When they work well together, Google is happy. This helps your website rank higher.
Ensure Fast Loading Google Optimised Website:
Nothing can be as annoying and problematic for a user than a slow loading website. Loading speed can play a decisive role in determining your site’s position on Google’s algorithms. The pages that load slowly have higher bounce rate on Google, and it doesn’t actually show it on the first few pages even. Moreover, slow loading can negatively affect your conversion rate.
To make sure that you have a Google optimised website, it is important to have a web design that loads quickly, seamlessly, and cleanly. Keep your website clean and simple. The page should not have too much information. Avoid using many pop-up ads, video ads, and other marketing tricks.
It just doesn’t work. The more organised and clutter-free your web page is, the faster it will load. This can help Google index your website.
Create a web design that offers the right mix of format, images, and compression. You may strip out Javascript and optimise the code.
Amazing Content:
By amazing we mean, the content should be engaging, clearly and concisely written, intuitive and to-the-point. A Google optimised website cannot contain heavy content because Google doesn’t like it. It prefers websites that have a clear content structure. Design the pages to be easy to follow, and use keywords correctly and moderately.
Basically, your site’s content must make sense. Creating relevant and customised content is the key to impressing Google. It should answer all possible queries of users and pages should be easy to access.
Believe it or not, uploading clear and creative content can help your website rank higher on Google. It might even reach the sought-after Position 0.
Sensible and Helpful Sitemap:
The site map conveys the layout and structure of your website to the visitor. Just like a shopping mall has a map showing store names, a website has a similar map. This map helps users find the page they need.
Occasionally, you may find websites that contain a rather confusing and misguiding sitemap. Their sitemaps are all over the place, just like an Octopus. This is exactly what you aren’t supposed to do.
Make sure your site’s internal linking structure makes sense to you and the user. It should also provide the guidance the user requires. To accomplish this, follow these tips:
- Check your anchor text to ensure that it complies with the industry’s best practices
- Never leave dead ends or your visitors will get confused
- The web design must lead people to their desired pages
Lastly, we would like to advise you that your web design must complement the SEO as these cannot be separated from each other. If you do that, you lose out on potential clients as well as it cost you Google’s ranking. Google is definitely getting smarter every year and has made its ranking system harder for web admins. You can, however, capture Google’s attention and optimisation by following the five tips we have shared with you.
