4 Email Marketing & List Building Tips That Work Like a Charm
List building is one of the most effective ways to make money online and build a rock-solid foundation for your business. The more quality subscribers you have, the higher you will earn when you promote a certain product.
But it’s not about accumulating as much subscribers as you can, and then bombarding them with ads and promotions. If that’s the only aspect you’re focusing on, then your list building efforts are a waste of time.
Here are some red-hot tips to help build a list who will trust and like you, and to establish your credibility with your subscribers. Most important of all, these strategies would make your list more willing to buy anything you promote that is beneficial to them.
Tip # 1: Create An Exceptional Landing Page.
The more people who signs up to your list, the more prospects you will have. So the first thing to consider is to build an excellent landing page that catches their attention and entices them to give their name and email.
Some experts suggest that having eye-catching graphics can boost your opt-in rates, while some advise to focus on the copywriting aspect and the benefits they will get upon subscribing. There are no hard and fast rules. The only way to really know what works is to test, test, and test.
But despite different recommendations, make sure you create a professional-looking landing page that is easy on their eyes. This is the first real impression you make with a prospect. Even if you have minimal graphics, you want to make your customer “attracted” to your site and confident enough to spread the word to others who might benefit from it.
The average person does not spend more than three to five seconds on a website that is not pleasant to look at, or does not offer what they want. So make sure your landing page looks decent and offers something beneficial in exchange for their subscription.
Tip # 2: Build Friendly Relationships.
Building rapport and good relationships with your list is necessary to secure a profitable business in the long run. Getting the trust of your prospects is a high priority.
Many marketers hard sell their products immediately when someone subscribes; this is not a good idea. A single one-time offer could be a lucrative idea after they opt-in; but it has to end there, at least until you’ve given them enough valuable content and information to build trust and credibility.
Studies by sales and market research companies, confirmed by the top professional sales people, have shown that it regularly takes seven or more communications before potential patrons make a purchase. Make every one of them count.
Want to give value and earn at the same time? Send a free helpful e-book branded with your desired links. You could also ask them to read articles that they might find interesting. Post these articles on separate webpages; and in these article pages, you could insert Google Adsense and/or include your offer after the article.
Another way you could give value without being too promotional is to subtly put a soft sell message in the P.S. portion of your email. It’s best if this P.S. complements your non-promotional content.
After you’ve given enough value to your subscribers, you’re ready to earn big time and send solo promo emails. But you should still maintain the right balance between sending content messages and promos. Some marketers suggest sending 2 to 3 content (or semi-content) emails for every 1 promotional email. But each case is different, so you need to test and analyze your unsubscription rates for every email you send out.
Tip # 3: Give Them The Special Treatment.
Most people hate being sold to. But here’s a way to make your subscribers love you despite promoting to them:
Give them huge discounts or coupons they can avail on your products. If you’re promoting an affiliate product, ask the owner to give your subscribers an exclusive discount. Persuade the owner by telling him that the quantity of the sales will offset the reduction in earnings for each product sold. If the owner is hesitant (and if you’re feeling generous enough), you could even suggest that he reduce your commissions in exchange for giving your subscribers the special deal. Even if you’re earning less per product, the number of units sold could multiply many times over.
If offering a discount, coupon or rebate is impractical, you could give away special bonuses when they buy through your recommendations.
Your aim is to satisfy your customers to the best of your abilities. If you do that, they will continue buying from you, because they know you’re looking after their best interest.
A good reputation will drive in more traffic and customers, as your clients will spread good things about you or your products, and recommend you as a reliable source. Just as in a brick and mortar business, treat your customers well and they will in turn treat you well.
Tip # 4: Let Other Companies Promote To Your List.
Apart from selling your own products and recommendations, you may also use your list to earn additional profits. How? Allow other companies to put an ad in your mailing for a fixed fee. This works quite well if you have a newsletter, where you could insert sponsor ads. This doesn’t mean sell to the competition, but a company with a product that compliments yours. You are basically renting email space to another company that will market to your list.
But the big question is would it be better to promote your own recommendations, or earn a fixed income by letting other companies advertise to your list? It depends on your purpose. Many gurus suggest promoting your own recommendations (especially if your promotion has been tested to convert really well). But the downside is that there’s no assurance of how much you will earn. By letting others leverage from your subscribers, you will earn a fixed income (but in this case, you’re limiting your earning potentials). Again, it’s best to test and analyze your results to see which will bring the highest profit margin for you.
Hope these list building and email marketing tips help bring your business success to the next level.
With over 39 years’ experience in Print Media, Sales and Marketing, Online Services & Marketing plus Financial Service industries. John brings a wealth of knowledge to Visual Marketing Australia. As a Certified Google Partner, his Digital Marketing knowledge includes: Web Design & Development, SEO, Mobile App. Development, Online Marketing, Online Video Marketing and Email Marketing Solutions. With 10 years experience in using Zoho CRM it is a natural progression to become and Authorised Consulting Partner so we can now add Sales and Marketing Automation to the list.