Are you already doing SEO or are willing to start? A common question is whether or not to outsource to an SEO consultant to optimise your website for search engines. Just as with any other function in your company, SEO can be done in three different ways: DIY, in-house, and outsourced.
In this post we will be describing the third solution, calling to SEO marketing Gold Coast services, and explain why this alternative is the most cost-effective and convenient for a large majority of small businesses. So, here are the 10 main benefits of collaborating with a Gold Coast digital agency for search engine optimisation:
1. Expert keyword research
When I say expert-level SEO I mean that in all aspects, by the way. When hiring a consultant or a SEO agency Gold Coast, you take advantage of industry expertise and benefit from the input of an individual who excels in that area to deliver the best results for your business. Struggling to do your SEO alone can make you lose out on important traffic without even knowing why.
A consultant or an agency, on the other hand, will do for you the following: monitoring industry news channels, checking website health for various issues, diagnosing issues that cause penalties and drops, offering development advice, and using important industry platforms to their maximum potential.
2. Performing website audits
Because SEO consultants have experience with brands just like yours, they have a solid understanding of what strategies work best and when to implement them. Before creating an action plan, a professional SEO consultant will perform a website audit to assess your current situation. They will analyse your website from an SEO perspective and make recommendations on how to improve it.
The most important aspects to be checked are individual web pages, content and meta descriptions, general site performance and authority of your website. The audit will enable the SEO internet marketing specialist to determine if search engine algorithms can understand what your website is about.
3. Researching competitors
Competitor research is another benefit offered by a SEO agency Gold Coast as the experts will look at who your competitors are, what keywords they are ranking for, and how your website can rank even higher for the same keywords.
You may know who your competitors are, but finding your online competition through manual search can be difficult; SEO consultants, on the other hand, use tools to automate this process and obtain the relevant information a lot faster. For instance, if your competitors have a top-ranking article on how to choose the right makeup products for your skin, you will need to create a more comprehensive guide for your website in order to outrank them.
Other aspects of competitor research include identifying content gaps that you can fill to your advantage, analysing competitor backlink profiles, monitoring keyword rankings, and determining where competitors’ PPC keywords rank in paid search.
4. Top-notch technical SEO
Technical SEO is often an obstacle for DIY-ers looking to bring their website to the first page of search engine results. This part of SEO refers to optimising the architecture of your website to make it easier for search engines to index your webpages.
Main areas of technical SEO include securing your website with SSL, making your website mobile responsive, creating a sitemap, establishing folder structures that search engines can easily crawl, and improving page load speeds. Other aspects that make a website easier to navigate are eliminating broken links, avoiding duplicate content, creating structured data markups, ensuring a strong XML sitemap, etc. When interviewing a marketing firm Gold Coast, ask about their experience with technical SEO as a standard digital marketing consultant may lack this type of skills.
5. Being up-to-date with the latest algorithm changes
SEO is constantly evolving and the strategies that worked months ago may not be effective anymore today. A major part of any SEO role is staying on top of the trends and algorithm changes. If you or an employee providing in-house SEO services lack the time to research and watch trends, SEO agencies dedicate a good part of their time to do this. Someone with years of experience already knows what works and what doesn’t and is also able to adapt quickly to sudden algorithm changes.
6. Access to various tools and resources
Some areas of marketing can be covered with minimal resources, such as a computer with an Internet connection and a text processor, but SEO is quite different. Obtaining professional insights on your website is only possible through the use of SEO tools like Google Analytics which monitor site traffic and KPIs, keyword research tools that align keyword strategies with your audience’s interests, competitor analysis tools, and link-building tools.
Many of these tools are available on a subscription and this can add up to your digital marketing costs. A consultant or an agency, on the other hand, can gain access to SEO tools and resources in a more cost-effective manner as they are using the same apps for multiple clients.
7. Measuring the success of SEO campaigns
A reliable SEO consultant from a professional marketing firm Gold Coast will always keep you updated by providing detailed reports that show your website’s progress over time. This allows you to see exactly what’s working and what’s not so you and the consultant can make the necessary changes.
A professional consultant will always be open and honest about SEO metrics and the results of their work. You can arrange for you to receive a detailed monthly report that shows all the work the consultant has done, while doing your SEO in-house can result in neglecting reporting and evaluation because you will tend to prioritise other urgent tasks.
8. Benefiting from complementary services
SEO is not a separate field but is connected to almost every other facet of marketing, such as web development, graphic design, content creation, advertising, and others. If you need SEO, chances are you will also need at least one of the complementary services, and collaborating with a SEO marketing Gold Coast company enables you to access other resources, such as email marketing solutions, managed WordPress hosting services, PPC marketing or CRM systems integration.
If you collaborate with a SEO consultant and you need additional services, if they don’t do them, that expert should be part of a professional network and be able to recommend you a skilled contractor who can.
9. Low commitment
When you are new to a field such as SEO and want to do it at a high level, you will have to dedicate a lot of time and effort to be able to master it. Meanwhile, your business still needs to be run skilfully and your company operations could be hampered by your lack of involvement.
Hiring someone to do SEO in-house is not always the best option, either. Having an employee for SEO and marketing costs you more than hiring an agency or a consultant, especially when your SEO service needs are seasonal or limited. When it comes to employment, there is also the risk of a bad hire, which can cost you several times the salary of that person.
Collaborating with a SEO consultant remains the best option due to flexibility and the possibility to go on separate ways if you are not happy with the contractor’s services.
10. Being able to focus on what you do best
For the 10th benefit, let’s move to what’s the most important reason to hire a SEO consultant: you and your well-being.
Outsourcing SEO and other functions that you are not able or willing to cover will ensure more time for you to run and develop your business or simply relax! Instead of becoming the frustrated “Jack of all trades, master of none”, you can concentrate on the type of activities that enable you to create value for your company and let a SEO consultant to tame those search bots.