The Power of Opt-In Email Marketing

Most companies now use some form of direct marketing to find new customers, and to keep in touch with existing customers. Among the popular forms is email marketing which is, as the term suggests, the use of email as a marketing strategy.

While there are many different email marketing solutions, you need to be aware of the simple rules to ensure that your efforts are not wasted and getting your emails labeled as spam. One of these rules is on the use of opt-in in email marketing, which will be the focus of this article.

What is an opt-in?

Basically, an opt-in can be likened to a tick box which, if filled in by the user, indicates positively that the user would like to be contacted. Unless the user ticks the box then the organisation cannot use their details nor include them in the mailing list....

Read to full Article on our Blog here...