Emailer – Benefits of Email Marketing

Benefits of Using Emailer

Your Email Marketing Assistant!

• Follow up with prospects using autoresponders. Send a series of personalised email messages to new leads at intervals you define. It’s like having your own dedicated sales team working for you round the clock.
• Optimise your email click through rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.
• Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked – automatically!
• Keep your email marketing lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on “smart bounce rules”, helping you keep your deliverability rate high.
• See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it’s logged against their history making it easy for your sales team to qualify their desire to purchase through email marketing.