Looking for someone to promote your business? Not sure if you should outsource or not?
As an entrepreneur, you may already be very busy running your company. Managing your business can require more working hours compared to being an employee, so squeezing marketing into an already tight schedule is not really an option.
Working with a Gold Coast creative agency is the best decision not only because it gives you peace of mind and more free time for yourself; it is also more cost-effective and delivers more value for money. By using professional marketing services, such as website marketing Gold Coast, you will obtain the best results without putting extra strain on your shoulders. Here are the main reasons why web development Gold Coast and other services provided by a creative agency are strongly recommended:
You work with (multiple) experts
Unless you are a large enterprise, chances are you can only afford to hire one or two marketing employees, without them having the chance to become an expert at anything. Considering that marketing is such a broad and complex field, you may need input from several types of experts: social media, video marketing, advertising, email marketing, etc.
Collaborating with an agency offers you access to a very diverse skillset. Even if the agency is not able to provide you with a certain service at your request, they can outsource it to a trusted contractor because they are part of a professional network.
And even if you already have a marketing department or position in your company, you can use a digital marketing agency to supplement their work for a reason you will discover later in this post.
They have experience
Even if your company and brand are unique, some marketing aspects are the same for all organisations. The combined experience of multiple marketing experts will definitely provide you with continuous insight into the digital landscape and will enable you to avoid common pitfalls for your future campaigns. For companies already having a marketing department, using the services of a digital marketing agency can offer a fresh perspective that will support and inspire their existing marketing team.
Access to different tools and resources
The success of your marketing campaign depends on a great extent on the tools that you use. No website designer Gold Coast will be able to create an online presence for you without their trusted and professional software tools. Marketing apps are also vital for your company’s promotion, and the best tools are not for free. Subscriptions to these services can quickly add up, and we have not considered training costs that get your team used to each platform yet.
An agency, on the other hand, has a different way of accessing resources. Because they can be managing even millions of dollars on platforms such as Facebook and Google Ads every month, agencies often have their own dedicated representatives. Their staff is trained without directly billing your company – every client benefits from the competences of their employees.
Saving money by paying for extra services?
Yes, that’s right, due to the excellent return on investment that input from a talented and experienced WordPress developer Brisbane can bring you. By having a professional or a creative agency to coordinate your promotional activities, you will obtain excellent results and develop your brand. The other option is staying underdeveloped and missing multiple opportunities of doing successful business.
Even if you do your own marketing, chances are the time you use to get familiar with marketing techniques and tools is spent more wisely and effectively by doing what you are good at – running your business and finding ways to make your customers happy. The best marketing you can do as a business owner is to take care of your company, its employees and customers by doing your job, and we as a digital agency can handle all the strategies and legwork for you.
Supposed you hired someone in a marketing position at your company, you may be lucky or not. A bad hire can cost your business up to 2.5 times the salary of that employee, plus that all this time your marketing will not be in good hands and stall instead of taking off. And even if you are satisfied with your marketing team, keeping those employees is very costly, before taking into account benefits, technology expenses, and office space.
With a digital marketing agency, things are completely different. Costs are way lower compared to hiring marketing staff, you get access to more than the knowledge and skillset of a single person, there is no need for training, and in case you are not satisfied with the agency’s services, you can always kick them off according to service contract provisions.
Scalability on demand
Your marketing activities are not at the same level all the time. They depend on new products being released, seasonality, economic growth or contraction, and multiple other factors. With an internal team, it is hard to adapt your resources to the ever-changing demands of your marketing campaigns. When you have a good relationship with a marketing firm, you just need to contact your account manager and decide together on how to scale up or down your marketing, in order to save costs and make sure that your marketing dollars are well-spent.
So, maybe you have crafted a basic plan on how to do your own marketing, but have you considered the evaluation part? Assessing and monitoring the success of your marketing campaigns is vital as the findings will enable you to fine-tune your strategies and optimise your future efforts.
An agency is trained to capture the right information and use it to eventually grow your bottom-line; after all, evaluation speaks about your true ROI and the efficacy of their actions as marketing experts.
Creativity and objectivity
These two can definitely lack when you are always working on the same project. Even if your in-house marketing team is reliable and has been doing a good job, someone from the exterior can see your situation with different eyes and talk openly about uncomfortable topics. A fresh perspective on your company’s marketing will encourage you to innovate and avoid the downsides of only using an in-house marketing service, such as groupthink and tunnel-vision.
A digital marketing agency, on the other hand, is not influenced by any internal biases or assumed knowledge, so it will be easier to communicate a clear new message to your target audience. Internal marketing staff often have in-depth knowledge, which can help but can also work against your business. Internal marketers are tempted to try to say too much, and the core message is lost. A new perspective can help discern from all of the unnecessary information, while also remaining grounded enough to communicate everything you deem important.
Personalising your experience
Working with a creative agency ensures access to a wide range of resources and services. At the same time, every client’s needs are different. With Visual Marketing Australia, for instance, you can choose between the following services for a custom experience:
- Responsive web design and development
- Online video advertising
- Email marketing solutions
- Search engine optimisation
- Mobile business app development
- CRM systems integration
- Social media marketing
- Graphic design and branding
- Web hosting
- Promotional products
Maybe you need just a couple of our services or you want us to coordinate your online presence from A to Z – either way, you can count on us as we have been a Gold Coast creative agency for more than a decade and we have a team of dedicated and experienced marketing professionals. Check our case studies here to discover how we have created stunning websites and increased online visibility for multiple satisfied customers!