Ads Setup: The Foundation of Successful Google Ads Campaigns
In the fast-paced world of digital advertising, the success of your Google Ads campaigns depends on a strong foundation.
That’s where our Ads Setup service comes in. As a key component of Visual Marketing Australia’s Google Ads Full Service Package, Ads Setup ensures your campaigns are strategically crafted, technically optimised, and ready to deliver real results.
Our team of Google Ads specialists is dedicated to helping businesses like yours achieve their business goals through effective online advertising. As a leading PPC agency, we take pride in setting up your ads for maximum impact and a strong return on investment (ROI).
What is Ads Setup?
Ads Setup is the essential first step in launching successful Google Ads campaigns. It involves crafting compelling ad copy and structuring your campaigns while ensuring all technical aspects are perfectly configured.
At Visual Marketing Australia, we create ads that are visually engaging, aligned with your brand voice, and designed to drive quality leads. By leveraging our expertise in PPC advertising, we lay the groundwork for campaigns that resonate with your audience and deliver measurable outcomes.
The Importance of Professional Ads Setup
Setting up PPC campaigns requires more than just a basic understanding of Google Ads. It demands in-depth knowledge of the platform, your industry, and your target audience. A poorly configured campaign can lead to wasted ad spend, low conversion rates, and missed opportunities.
90% of underperforming campaigns stem from flawed setups: misconfigured tracking, poor audience segmentation, or disconnected analytics. Our ads specialists transform this complexity into competitive advantage by:
Building a future-proof architecture aligned with business goals
Ensuring pixel-perfect data collection for data-driven decisions
Eliminating wasted spend via platform compliance audits
That’s why partnering with a trusted digital marketing agency like Visual Marketing Australia is crucial. With years of experience in PPC management, our ads specialists ensure your campaigns are built for success from day one.
Our 5-Step Google Ads Setup Framework
Designed by VMA’s Certified Google Ads Specialists
This framework lays the foundation for every successful Google Ads campaign we run. Each step is carefully planned to ensure your account is fully optimised, data-ready, and primed to deliver measurable results from the start.
Account Access & Configuration
We secure permissions, audit existing structures, and implement best-practice hierarchies:
Campaign/ad group templates for PPC campaigns
Brand safety protocols and policy compliance checks
Location/time zone alignment for precise digital advertising
A scalable foundation for PPC management.
Analytics & Search Console Integration
Cross-platform data unification is non-negotiable. We:
Link Google Ads with GA4 and Search Console
Map user journeys from click to conversion rate
Configure UTM parameters to track lead generated sources
Unified insights for campaign optimisation.
Conversion Tracking Implementation
Track every dollar earned—not just spent. We deploy:
Purchase/sales tracking for e-commerce
Phone call/lead form event monitoring
Landing page micro-conversions (PDF downloads, sign-ups)
Transparent ROI measurement across online advertising.
Audience List Engineering
Turn visitors into high-value customers with:
Remarketing lists for abandoned carts/service pages
Custom intent audiences based on competitor/keyword research
LinkedIn/email list imports for account-based targeting
Laser-focused outreach to quality leads.
Billing & Compliance Finalisation
Avoid account suspensions and misdirected spend:
✅ Currency/time zone validation
✅ Payment method verification
✅ Tax settings and budget guardrails
Visual Marketing Australia Certified Partnerships
Experience the Benefits
Expertise
Our Google Ads specialists bring extensive experience to every campaign, ensuring professional execution.
Customisation
We tailor your ads to your unique goals, audience, and brand identity for a personalised approach.
Data Driven
Our data-driven strategies optimise performance using real-time insights and analytics.
Time-Saving
Let us handle the complexities of Ads Setup so you can focus on running your business.
Better ROI
Properly configured campaigns deliver higher conversion rates and a better return on investment.
Why Choose Visual Marketing Australia?
As a premier Google Ads agency, Visual Marketing Australia has a proven track record of delivering real results. Our PPC service is designed to generate quality leads, drive growth, and maximise your ad spend. With our Google Ads Full Service Package, you get more than just Ads Setup—you get ongoing monitoring, optimisation, and detailed reporting to keep your campaigns performing at their peak.
Google Reviews
VMA is my "GO TO" from now for ANY issues... 100% True🔵Blue service... love VMA❤️
Robert & Debra, Zoe's Doggy Treats
I've never looked at my watch when I needed him. I'm 100% confidant that he's there for me.
It's valuable , and I really appreciate it.
This is quality.
Your Google Ads Success Starts Here with Visual Marketing Australia
Frequently Asked Questions
Setup can take up to 8 hours. After setup, your campaign will automatically enter the “Google Ads Learning Phase”, which typically lasts one to two weeks.
Ads Setup is included in our Google Ads Full Service Package. Contact us for a customised quote tailored to your needs.
We track metrics like click-through rates, conversion rates, cost per conversion, and ROI, providing detailed reports to showcase your campaign’s real results.
Yes. Google has strict advertising policies, and ads can be disapproved if they don’t follow the rules. Common reasons include restricted products, misleading claims, or inappropriate content.
Typically, ads related to cosmetics, the sale of live animals, and narcotics fall under disapproved categories. Google also restricts ads for products or services that may cause harm or mislead users.
Results vary depending on the demand for your service or product, competition, and budget. Some campaigns generate leads quickly, while others may take time to build momentum.
Yes, you’ll have full access to view your account anytime. However, to maintain campaign performance, any optimisation or changes must be done in consultation with our PPC specialist.