Tag: online marketing

Conversion rates are one of the most important marketing metrics and are obtained by dividing the number of customers who have completed a transaction to the total number of website visitors. More simply, conversion is that moment when the recipient of a marketing message performs the desired action. Higher conversion rates means more profit and...

Small businesses play an important role in the Australian economy. Aside from providing economic stability for owners and their families, small businesses also bring other advantages to economies: job creation, providing a ground for testing innovative business ideas, and fostering economic growth. The Australian government sees small businesses as the backbone of the economy and in...

You probably use Facebook every day, whether you are doing it for your personal entertainment and keeping in touch with friends or to complete business-related tasks, such as answering to customer inquiries or monitoring your competition. Social media marketing tools provided by Facebook have made it possible for businesses to promote their products and services...

How often do you shop online? You haven’t thought about it, but probably more than 50% of your purchases are made through an e-commerce website. This fact should give you food for thought when it comes to your business online marketing. The Australian online marketplace has expanded exponentially in the last years. Here are some...

The two well-known digital ad giants, Google and Facebook, have simplified the way small businesses are doing mobile marketing. The tools provided by Google and Facebook enable entrepreneurs to get excellent results at lower costs and with less effort than ever before. However, there is a flip-side of the coin with these online marketing techniques;...

Many small business owners are dealing with the following situation; they have a valuable product or service, they have a good website, they try various SEO techniques, and yet the number of customers visiting their physical location is limited. As a result, they lose their trust in digital marketing solutions as they see their efforts...

If you own a small business, you are probably wondering which promotion techniques provide good value for your money and which are not so good solutions for your company. In this article, we will be dealing with the advertising part of your business’s promotion strategy and will be focusing on online advertising. True enough, the world...

When you start a small business, marketing seems like the last priority on your budget list. Small business owners need to meet multiple objectives in a relatively short time and have a limited amount of money available. So, if you have recently launched a start-up or small business, you may not have enough funds to...

You know you have a great product, you consider yourself better than your competition, and customer service is great, but your company has not achieved great success yet. Our advice is to look at your website as it might be doing a disservice to your business. For most prospects, your small business is an unknown quantity,...

PPC (Pay Per Click) advertising is a very effective marketing technique, as it allows you to reach your potential customers fast and promote your products and services intensively. However, many business owners postpone the moment they start using it because it requires a bit of extra work. This is understandable; it is recommended to hire...