Tag: online marketing

If you are going to put yourself in your customers’ shoes, you would probably agree that the first thing you will do before you make an online purchase is to research the product.  As a matter of fact, a study shows that 72% of consumers trust and rely on online reviews and ratings of products...

If you are a small business and still don’t have an online presence in this digital age, then you are missing out opportunities to make it big. While traditional marketing channels, such as print media and TV advertisements, are the go-to of small- and medium-sized enterprises when it comes to growing your customer base, these...

The boom in social media marketing has allowed businesses to reach a wider market than they ever thought they could. If you want the best bang for your buck, Facebook advertising gives you the highest return on investment (ROI) among all social media platforms. No wonder that more than two thirds of businesses worldwide are...

Landing on the top spot of Google’s search engine results is the Holy Grail in digital marketing. There’s the never ending organic traffic, a significant increase in sales, and acquisition of new customers, among other things. However mind you, the journey towards the most coveted spot in Google Ranking is a long campaign. You need...

Businesses use social media to increase their brand recognition. However, utilising various online platforms for social media marketing does not guarantee immediate success. It largely depends on the content you are curating and the time you post your content. Timing is important in social media marketing. No matter how creative and informative your content is,...

It is not enough for a business to use various media platforms in generating new leads and converting these leads to sales. Ultimately, your online content will drive traffic to your website and will help increase brand recognition. However, the success of your content marketing lies in your content strategy and content core. Integrating what...

We are not all alike. This is something that all marketers should live by. That’s why it is a must for businesses to take into consideration the behaviour of consumers from each generation — the Baby Boomers, Gen X, Gen Y, and Gen Z. According to an article published by the Journal of Behavioral Studies...

Every once in a while, Facebook announces new changes to its social network, usually through its CEO, Mark Zuckerberg. Some of these changes have included the introduction of the news feed, creating the timeline to put emphasis on what the user is posting and sharing, and adding reactions to enable people to express themselves in...

2018 has a lot of new things to bring to Australian businesses in terms of online marketing and website capabilities. One of the phrases you have probably heard recently is “Progressive Web Apps”, and you may be wondering what they are, how they can benefit your business, and how you could implement them in case...

If you too like many Australian business owners have implemented a mobile-friendly website, you are probably looking for ways to optimise your users’ experience. You want to increase your website’s conversion rates and surely, obtain higher profits. Speed has always been important to Internet users, and given the immense amount of information available online these days,...