Tag: online marketing

Businesses use social media to increase their brand recognition. However, utilising various online platforms for social media marketing does not guarantee immediate success. It largely depends on the content you are curating and the time you post your content. Timing is important in social media marketing. No matter how creative and informative your content is,...

It is not enough for a business to use various media platforms in generating new leads and converting these leads to sales. Ultimately, your online content will drive traffic to your website and will help increase brand recognition. However, the success of your content marketing lies in your content strategy and content core. Integrating what...

We are not all alike. This is something that all marketers should live by. That’s why it is a must for businesses to take into consideration the behaviour of consumers from each generation — the Baby Boomers, Gen X, Gen Y, and Gen Z. According to an article published by the Journal of Behavioral Studies...

Every once in a while, Facebook announces new changes to its social network, usually through its CEO, Mark Zuckerberg. Some of these changes have included the introduction of the news feed, creating the timeline to put emphasis on what the user is posting and sharing, and adding reactions to enable people to express themselves in...

2018 has a lot of new things to bring to Australian businesses in terms of online marketing and website capabilities. One of the phrases you have probably heard recently is “Progressive Web Apps”, and you may be wondering what they are, how they can benefit your business, and how you could implement them in case...

If you too like many Australian business owners have implemented a mobile-friendly website, you are probably looking for ways to optimise your users’ experience. You want to increase your website’s conversion rates and surely, obtain higher profits. Speed has always been important to Internet users, and given the immense amount of information available online these days,...

Since its birth in the early 90s, SEO has been constantly evolving. The way we optimise websites for search engines differs greatly nowadays from what we had years ago, and these changes are visible with every New Year. SEO will definitely continue to evolve and grow, and in this article we present the main SEO...

Why read about the latest digital marketing trends which will dominate online marketing in 2018? They couldn’t be too different from the new marketing strategies announced a year ago, when 2017 was just around the corner, right? Well, we know you may be busy, but if you are also planning your digital marketing strategy for...

If you are a regular Internet user you have probably noticed that the majority of websites display a green browser bar or have their name written in green in the browser bar, followed by https://”. But what does this represent? If you have a website of your own, you absolutely need to be aware of...

All marketing experts praise the power of social media these days and advise business owners to have an intense activity on social networks. If you are reading this article, you have probably already tried to use social media marketing to your advantage, but failed to uncover its full potential. Truth is social media is not...