Why Branding Is So Important
“The power of branding is its ability to influence behaviour. We brand companies so they can build reputations. A brand with a good reputation elicits more purchases, advocacy, donations, shares, etc.” Colin Finkle This is why internationally-recognised brands like Apple, Coca Cola, Netflix, and Amazon are more than just the products they sell or their...
Creative marketing – Think Outside The Box!
Marketing is a domain in continuous evolution with the last couple of decades being dominated by digital marketing and integrated marketing practices. There are multiple views on how one should promote their business, some being more technical and others being referred to as creative marketing. There is a famous saying that good marketing does not...
Claiming your Business Listing and Reviews
Are you confused about ways to claim a business listing? Then this article might prove helpful. Claiming Business listing is the best way to put your business out there in the limelight. A Business Listing is essentially where the basic components or information of your business are accommodated and classified according to its category. With...
8 Ways to Improve Your Email Marketing Performance
You must already be aware of the best revenue driving platform that we can benefit from online, email marketing. Email marketing is certainly one of the digital world’s most powerful marketing mediums as far as return on investment is concerned. Reportedly, an email worth $1 can yield financial gains of up to $38. Unbelievable, isn’t...
How businesses are using hashtags to improve their social media presence
Social media is one of the fastest growing networks over the past 10 years, with new features and trends developing at a very rapid pace. The private sector is the first to adopt innovations, because profitability depends on a business’s ability to stand out from the crowd, communicate persuasively, and offer more than its competitors....
Improve Your Email Marketing Strategy for the Holiday Season with these Tips!
The holiday season is fast approaching and most people are preparing for activities such as shopping for gifts, preparing Christmas dishes, reuniting with friends and families, or planning for the New Year Eve’s party. For those who own a business, the holiday season is more than a time to relax, to spend quality time with loved...
Expert Tips on How to Maximise Your Impact On Social Media
The increasing trend of social media users across all platforms paved the way for an effective and efficient means for businesses to reach a wider market. In fact, research shows that Social Media users in Australia are some of the most active in the world, with around 60% of the country’s population an active user...
Get Online or Perish!
In the year 2018, an online presence can make a business. And we say that literally. On the one hand, lots of businesses have started online in the last years, and it’s common these days to establish a small company without having a brick-and-mortar location open to customers. On the other hand, corporate giants which...
The Power of Multi-Channel Marketing
Today’s businesses are presented with a variety of tools and channels that will help market their brand in the most effective way possible. However with so many options to consider, choosing the right platform for your brand can be quite a challenge. As a matter of fact, companies tend to do “trial and error” when...
Proactive Marketing vs Pitfalls of Helicopter Marketing
In today’s digital age, business owners and marketers are presented with diverse platforms and channels in rolling out their digital marketing strategies. However, even with these tools, companies still struggle on how to effectively market their products or services. One common pitfall is the consistency of the implementation of their marketing strategy. For instance, business...
