The Ultimate Guide for Facebook Advertising that Works
The boom in social media marketing has allowed businesses to reach a wider market than they ever thought they could. If you want the best bang for your buck, Facebook advertising gives you the highest return on investment (ROI) among all social media platforms. No wonder that more than two thirds of businesses worldwide are...
How To Improve Your Google Ranking!
Landing on the top spot of Google’s search engine results is the Holy Grail in digital marketing. There’s the never ending organic traffic, a significant increase in sales, and acquisition of new customers, among other things. However mind you, the journey towards the most coveted spot in Google Ranking is a long campaign. You need...
Social Media Marketing- Best Times To Post
Businesses use social media to increase their brand recognition. However, utilising various online platforms for social media marketing does not guarantee immediate success. It largely depends on the content you are curating and the time you post your content. Timing is important in social media marketing. No matter how creative and informative your content is,...
Content Core is the Most Important Component of Marketing
It is not enough for a business to use various media platforms in generating new leads and converting these leads to sales. Ultimately, your online content will drive traffic to your website and will help increase brand recognition. However, the success of your content marketing lies in your content strategy and content core. Integrating what...
The Complete Guide To Generational Marketing
We are not all alike. This is something that all marketers should live by. That’s why it is a must for businesses to take into consideration the behaviour of consumers from each generation — the Baby Boomers, Gen X, Gen Y, and Gen Z. According to an article published by the Journal of Behavioral Studies...
Facebook’s Impending Plans to Remove Business Posts
Every once in a while, Facebook announces new changes to its social network, usually through its CEO, Mark Zuckerberg. Some of these changes have included the introduction of the news feed, creating the timeline to put emphasis on what the user is posting and sharing, and adding reactions to enable people to express themselves in...
Progressive Web Apps – New Type of Web User Experience
2018 has a lot of new things to bring to Australian businesses in terms of online marketing and website capabilities. One of the phrases you have probably heard recently is “Progressive Web Apps”, and you may be wondering what they are, how they can benefit your business, and how you could implement them in case...
What Are Accelerated Mobile Pages & How Can They Help Your Business?
If you too like many Australian business owners have implemented a mobile-friendly website, you are probably looking for ways to optimise your users’ experience. You want to increase your website’s conversion rates and surely, obtain higher profits. Speed has always been important to Internet users, and given the immense amount of information available online these days,...
4 SEO trends to impact websites in 2018
Since its birth in the early 90s, SEO has been constantly evolving. The way we optimise websites for search engines differs greatly nowadays from what we had years ago, and these changes are visible with every New Year. SEO will definitely continue to evolve and grow, and in this article we present the main SEO...
Digital Marketing Trends of 2018
Why read about the latest digital marketing trends which will dominate online marketing in 2018? They couldn’t be too different from the new marketing strategies announced a year ago, when 2017 was just around the corner, right? Well, we know you may be busy, but if you are also planning your digital marketing strategy for...
