Tag: online marketing

The increasing trend of social media users across all platforms paved the way for an effective and efficient means for businesses to reach a wider market. In fact, research shows that Social Media users in Australia are some of the most active in the world, with around 60% of the country’s population an active user...

In the year 2018, an online presence can make a business. And we say that literally. On the one hand, lots of businesses have started online in the last years, and it’s common these days to establish a small company without having a brick-and-mortar location open to customers. On the other hand, corporate giants which...

Today’s businesses are presented with a variety of tools and channels that will help market their brand in the most effective way possible. However with so many options to consider, choosing the right platform for your brand can be quite a challenge. As a matter of fact, companies tend to do “trial and error” when...

In today’s digital age, business owners and marketers are presented with diverse platforms and channels in rolling out their digital marketing strategies. However, even with these tools, companies still struggle on how to effectively market their products or services.  One common pitfall is the consistency of the implementation of their marketing strategy. For instance, business...

If you are going to put yourself in your customers’ shoes, you would probably agree that the first thing you will do before you make an online purchase is to research the product.  As a matter of fact, a study shows that 72% of consumers trust and rely on online reviews and ratings of products...

If you are a small business and still don’t have an online presence in this digital age, then you are missing out opportunities to make it big. While traditional marketing channels, such as print media and TV advertisements, are the go-to of small- and medium-sized enterprises when it comes to growing your customer base, these...

The boom in social media marketing has allowed businesses to reach a wider market than they ever thought they could. If you want the best bang for your buck, Facebook advertising gives you the highest return on investment (ROI) among all social media platforms. No wonder that more than two thirds of businesses worldwide are...

Landing on the top spot of Google’s search engine results is the Holy Grail in digital marketing. There’s the never ending organic traffic, a significant increase in sales, and acquisition of new customers, among other things. However mind you, the journey towards the most coveted spot in Google Ranking is a long campaign. You need...

Businesses use social media to increase their brand recognition. However, utilising various online platforms for social media marketing does not guarantee immediate success. It largely depends on the content you are curating and the time you post your content. Timing is important in social media marketing. No matter how creative and informative your content is,...

It is not enough for a business to use various media platforms in generating new leads and converting these leads to sales. Ultimately, your online content will drive traffic to your website and will help increase brand recognition. However, the success of your content marketing lies in your content strategy and content core. Integrating what...