Marketing Strategies for SMB’s
When you start a small business, marketing seems like the last priority on your budget list. Small business owners need to meet multiple objectives in a relatively short time and have a limited amount of money available. So, if you have recently launched a start-up or small business, you may not have enough funds to...
Website Design Mistakes that Drive Customers Away
You know you have a great product, you consider yourself better than your competition, and customer service is great, but your company has not achieved great success yet. Our advice is to look at your website as it might be doing a disservice to your business. For most prospects, your small business is an unknown quantity,...
6 Common Email Marketing Mistakes
The immense popularity of social media has caused many online marketing experts to hurry and declare email marketing dead. Nevertheless, time proved naysayers wrong and now we know that email marketing is the best channel in terms of return on investment. 89% of marketers say that email marketing is their primary channel for lead generation,...
How to Obtain those Important Customer Reviews
Customer reviews is a great way to lend credibility to your site and your brand. This marketing technique works so well because potential customers don’t trust what brands say about themselves, but rather look for other people’s opinions when it comes to making a purchasing decision. When a customer doesn’t have word-of-mouth available, they start...
Why your business needs a Pay Per Click Campaign
PPC (Pay Per Click) advertising is a very effective marketing technique, as it allows you to reach your potential customers fast and promote your products and services intensively. However, many business owners postpone the moment they start using it because it requires a bit of extra work. This is understandable; it is recommended to hire...
2017 is the Year of Mobile Marketing!
For 2017 it is expected that there will be 19.4 million mobile phone users in Australia – which means that almost 80% of Australians own a mobile phone. This statistic leads to the following question – how can your business benefit from the world’s addiction to mobile phones? The answer is Mobile Marketing. Here are...
Implementing a Successful Digital Marketing Plan for 2017!
Determined to stick to your New Year resolutions this year? If those resolutions refer to your business, we encourage you to take a moment now as we move into the busy post-holiday period of 2017, to think strategically and develop your digital marketing plan for the year. It’s as easy as following these 3 simple...
Digital Marketing Rapidly on the Rise
In the past few years, every business owner from virtually any industry has become aware of the huge benefits provided by digital marketing. These days, digital marketing is constantly growing with one-third of the entire global marketing spending. Statistics show that the offline mediums (print, TV, radio) spend has dropped from 91% in 2006 to...
Digital Marketing Trends of 2017
The end of the year is a moment to draw the line and to reflect on past achievements – what your company’s profit was this year, how much you’ve grown, and if you have managed to attain your objectives. But since every end is a new beginning, December is also a time of renewal, a...
Fundamental Guide for a Lead Generating Website
Just 50% of all Australian businesses of all Australian businesses included in a survey had an online presence back in 2015, so if your business has a website, good news – you already have an advantage over many of your competitors. However, just being online is not a guarantee of success, what you must have...
