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Since its birth in the early 90s, SEO has been constantly evolving. The way we optimise websites for search engines differs greatly nowadays from what we had years ago, and these changes are visible with every New Year. SEO will definitely continue to evolve and grow, and in this article we present the main SEO...

Why read about the latest digital marketing trends which will dominate online marketing in 2018? They couldn’t be too different from the new marketing strategies announced a year ago, when 2017 was just around the corner, right? Well, we know you may be busy, but if you are also planning your digital marketing strategy for...

As a business owner, you probably have a website promoting your products and services and you want it to work impeccably with every user. Good functionality, fast loading speed, and minimal downtime all depend on the website hosting provider you choose. If you are planning to cut on costs by choosing the cheapest website hosting...

If you are a regular Internet user you have probably noticed that the majority of websites display a green browser bar or have their name written in green in the browser bar, followed by https://”. But what does this represent? If you have a website of your own, you absolutely need to be aware of...

Small business owners are often proud about their achievements and professional life for good reasons: small businesses provide personalised customer service, have a loyal customer base that supports you no matter what, and innovation is easier to attain in smaller firms compared to large enterprises. Entrepreneurs owning a small company may be logging more hours...

Visual Marketing is now providing ongoing SEO and Google Adwords with NO MORE LOCKED-IN CONTRACTS*. While we do recommend a minimum commitment of 3 months to fine-tune your PPC campaign including split testing etc. and it can take longer than that to gain good traction for your SEO campaign, we certainly won’t hold you to...

All marketing experts praise the power of social media these days and advise business owners to have an intense activity on social networks. If you are reading this article, you have probably already tried to use social media marketing to your advantage, but failed to uncover its full potential. Truth is social media is not...

Having a website for your business puts you ahead of your competition, but this is not sufficient to have a powerful online presence. What you publish on your website and how you promote your brand online also matters, and one of the most important aspects when it comes to online marketing is having a good...

A well-known rule in marketing, both traditional and online, is that the greater the exposure, the higher your visibility. When your potential customers see your brand multiple times and you start to become familiar, your chances of attracting paying customers are higher. But staying visible is an expensive process, you might say. Well, it depends on...

With more than 500 million users, Instagram is a social network that provides a great marketing platform to reach potential customers from every corner of the world. Becoming active on Instagram means you will be ahead of your competition, since the majority of small businesses only have Facebook accounts with Instagram marketing not being used...