James Topalov - Marketing Coordinator

James is the Marketing Coordinator at VMA and offers support to the Marketing Manager with the development of marketing campaigns and strategies for our clients.

  • Bachelor of Business & International Business and Double Majors in Marketing & Management
  • Certified Social Media Professional
  • Certified Google Ads Professional
  • Market Research and Analysing

Team Profile

What's your title?

I am a marketing coordinator here at VMA.

How long have you worked at VMA?

I have been with VMA since June 2021.

What does your job entail?

My job entails the following:

  • Assisting with the development of marketing campaigns
  • Implementing strategic direction for Facebook Ads and Google Ads respectively
  • Both managing and creating content for multiple social media accounts.
  • Coordinate website updates including publishing articles and blogs, reporting on performance and contributing ideas for ongoing development and improvement
  • Generally providing support for staff and our clients as needed

What is a typical day like?

A typical day at VMA starts off by checking emails to make sure I am up to date with our client’s needs. From there, I work on tasks for the business that include:

  • Strategic targeting and implementation of Facebook Ads
  • Article briefing and proofreading
  • Content Creation for Social Media 
  • PPC – Google Search and Display Ads
  • SEO – Briefing and Implementing 
  • CRM – Keeping up to date
  • Newsletter creation and distribution

Favourite memory from work?

My favourite memory from work so far would have to be being welcomed by John and the team when we gathered for a team-lunch outside of the office.

What do you like most about your job?

My favourite thing about working at VMA is that every day is different, and I get to use my skills I have acquired over years of studying.

Where are you from?

I am a proud Gold Coast native! However I have a mixed heritage originating from Bulgaria and England.

Where did you go to school?

I successfully completed a Double Bachelor’s Degree of Business and International Business at Griffith University on the Gold Coast.

What do you like to do when you are not working?

When I’m not working, I like to spend time with my partner and friends. I love to keep fit and I enjoy running and going to the gym!

Who are your favourite sports teams?

Liverpool FC! I am a huge football fan.

What is your favourite book or movie?

Anything by Christopher Nolan.

What's a fun fact about you many people may not know?

I can watch / listen to Joe Rogan podcasts for hours on end – literally.

James Topalov - Digital Marketing Consultant